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Posts from GreenBook blog

A Big Picture of the Trends in Mobile Market Research

Marketers, insight professionals, and market researchers need to be aware that mobile is already a major part of existing research methods. So, here is my Big Picture of the Key Trends in Mobile Market Research.

Gathering Consumer Feedback Has Morphed over the Years … or Has It?

Market research has come a long way in the past 60 years as the methods used to collect information have evolved. One thing that hasn’t changed though is the importance of observation and conversation in research, and the nuanced information that such approaches can provide.