Featured articles
Market Research Specialties
Online Panels | Proprietary Panels
Online Surveys - Media Research
Online Focus Group & Interview Recruiting
Online Communities (MROCs) NEW
Data Collection / Field Services
Pre-Recruiting | Sampling Services
Method: Personal | Mail Surveys
Location: Central Location
Mall Intercept | In-Store | On-Site
Audience: Medical / Healthcare
Competitive Intelligence Research
Automotive | Beauty | Beverages
Education | Entertainment | Food
Fianancial Services | Government
Hi-Tech | Packaged Goods | Retail
Concept: Development | Testing
New product: Idea Generation
Development-Testing | Full Service
Product: Optimization | Testing
Website Usability | Usability Labs
Eye Tracking | Sensory Research
Package: Development | Testing
Advertising Research - Full Service
Advertising Effectiveness | Tracking
Communication Strategy Research
Copy Testing: Print | Television
Audience | Editorial | Readership
Media specialties: Television
In-depth / One-on-One Interviews
Moderator specialty: Consumers
Children | Teenagers | Students
Canada | United Kingdom | China
Germany | France | Mexico | Japan
Focus Group Facilities & Studios
Ethnicity: Hispanic / Latino | Asian
African-American | Multi Cultural
Life stage: Children | Teens-Youth
College Students | Gen X | Gen Y
Market role: Professionals - Execs
Consulting specialty: Consumers
B2B | Ethnic Groups | International
Political | Market Research-General
Strategic research: Full Service
Mystery Shopping - Full Service
Competitor Shops | Exit Interviews
Recent articles
Media
Rich Raquet Market Research Consulting
by TRC
Rich Raquet is introducing TRC, a research & analytics firm, specializing in new product research, conjoint, segmentation, brand equity, sat & loyalty. Read Media »
Media
[Video] Building Realistic Models of Choice in Practice Part 1 of 4
by TRC
Most choice research and modeling studies in practice fail to account for variations in choice processes. We discuss some of these issues in this presentation and show how we have made advancements in choice research design and modeling through some practical examples. Read Media »
Media
[Video] Building Realistic Models of Choice in Practice Part 2 of 4
by TRC
Most choice research and modeling studies in practice fail to account for variations in choice processes. We discuss some of these issues in this presentation and show how we have made advancements in choice research design and modeling through some practical examples. Read Media »
Media
[Video] Building Realistic Models of Choice in Practice Part 3 of 4
by TRC
Most choice research and modeling studies in practice fail to account for variations in choice processes. We discuss some of these issues in this presentation and show how we have made advancements in choice research design and modeling through some practical examples. Read Media »
Media
[Video] Building Realistic Models of Choice in Practice Part 4 of 4
by TRC
Most choice research and modeling studies in practice fail to account for variations in choice processes. We discuss some of these issues in this presentation and show how we have made advancements in choice research design and modeling through some practical examples. Read Media »
Article
Value Proposition Development
by Customer Lifecycle, LLC
This overview of developing a compelling value proposition is offered to identify and frame any discussions you may wish to have concerning development of a value proposition that will clearly support the company’s positioning strategy. Read Article »
Case Study
Time is of the essence! Translating on tight deadlines
by CLS Lexi-tech LTD
People are waiting - important decisions can’t be made without the right information. High volumes, very tight deadlines and complex processes: a challenge CLS revels in meeting every day. Read Case Study »
Article
Afro Punk - The Newest Emerging African American Identity
by Glenn Weissman, VP Business Development & Marketing, Ebony Systems
As American marketers, we love to segment populations, and assign definitions and labels to reflect those segments. Segmentation enables us to drill down identities to a minute and finite level in order to tailor marketing initiatives to micro levels in the hope of increasing response, enabling conversions and motivating people to take a particular action. Read Article »
White Paper
Using Location Analytics and In-Store Mobile Surveys to Understand How America Shopped for Thanksgiving
by Locately
To understand shopper behaviors and discover the “whys” behind shopper choices, Locately conducted a custom next-generation intercepts study during the 10 days before Thanksgiving. Read White Paper »
Article
Why Inspiration Matters
by Leap Research & Innovation
Inspiration gives you a new lens of focus, allowing you to isolate insights that are striking and compelling. Inspiration isn’t easy, and it isn’t automatic. Here are some tips for fostering inspiration. Read Article »
White Paper
Using Location Analytics and In-Store Mobile Surveys to Understand How America Shopped for Valentine's Day
by Locately
Locately conducted a custom next-generation intercepts study around Valentine’s Day 2013. We invited shoppers to opt in and share their GPS data via the Locately app on their smartphone. Read White Paper »
Article
Predictive Segmentation Enables Optimal Targeting of Your Customer Database
by Customer Lifecycle, LLC
Traditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easily-identifiable and discrete market segments that differ based on both needs and behavior. Read Article »
Article
Understanding the Basics of Incidence
by The Sample Network
When talking about online sample, incidence (or incident rate) is always part of the discussion. This article provides an overview of incidence and the terms targetable and Net Incidence. Read Article »
Case Study
Panel Communities: Using Fans and Friends for Feedback
by Toluna
The University of Northampton needed to look beyond its current research program to get a better read on student satisfaction. Read Case Study »
Article
Healthcare & the Smartphone Paradox
by Market Strategies International
The paradox of smartphones is that they both divide us and bring us together. When your friends, family members and colleagues take out their smartphone, you may feel pangs of isolation. But when your survey respondents do, there is an opportunity to connect with them more deeply in the moment and gain a glimpse into their lives and their experiences. Read Article »
White Paper
Research on Research: Mobile Versus Online Results
by qSample
The purpose of this research-on-research study is to document how, and to what extent, respondents completing research on Smartphones differ on their attitudinal ratings and behavioral data reported from those found among the general online population. Read White Paper »
Article
Request for Quotes: Part One - Sampling
by The Sample Network
As a partner providing respondents for market research surveys, we know that “translating” the quotes you receive from vendors can be the key to a successful, in budget market research project. Let’s discuss putting together a project proposal to get the most for your money without any unwelcome surprises. Read Article »
Article
Brand Love - Why One May Be the Loneliest Number
by Market Strategies International
Customer loyalty in the telecommunications world is built on varied and complex relationships which have driven some of the world’s best communications and products. Read Article »
Article
Using Social Media to Enable Qualitative Research
by Renee Murphy, QRCA
There are a million and one ways to use social media to better your qualitative research. In rare occasions, social media research can be conducted as a stand-alone, but more often than not, it helps the qualitative researcher to robustly meet in-person qualitative research objectives. Here are a few of my favorite ways. Read Article »
Case Study
Food Insights & Innovation with The Brand Nursery
by Dub
Dub have been working with The Brand Nursery for over four years, across projects for business-to-consumer and consumer-to-consumer brands including Tesco, Speedy Equipment Hire and The English Provender. Read Case Study »
