Featured articles
Market Research Specialties
Online Panels | Proprietary Panels
Online Surveys - Media Research
Online Focus Group & Interview Recruiting
Online Communities (MROCs) NEW
Data Collection / Field Services
Pre-Recruiting | Sampling Services
Method: Personal | Mail Surveys
Location: Central Location
Mall Intercept | In-Store | On-Site
Audience: Medical / Healthcare
Competitive Intelligence Research
Automotive | Beauty | Beverages
Education | Entertainment | Food
Fianancial Services | Government
Hi-Tech | Packaged Goods | Retail
Concept: Development | Testing
New product: Idea Generation
Development-Testing | Full Service
Product: Optimization | Testing
Website Usability | Usability Labs
Eye Tracking | Sensory Research
Package: Development | Testing
Advertising Research - Full Service
Advertising Effectiveness | Tracking
Communication Strategy Research
Copy Testing: Print | Television
Audience | Editorial | Readership
Media specialties: Television
In-depth / One-on-One Interviews
Moderator specialty: Consumers
Children | Teenagers | Students
Canada | United Kingdom | China
Germany | France | Mexico | Japan
Focus Group Facilities & Studios
Ethnicity: Hispanic / Latino | Asian
African-American | Multi Cultural
Life stage: Children | Teens-Youth
College Students | Gen X | Gen Y
Market role: Professionals - Execs
Consulting specialty: Consumers
B2B | Ethnic Groups | International
Political | Market Research-General
Strategic research: Full Service
Mystery Shopping - Full Service
Competitor Shops | Exit Interviews
Recent articles
Media
Rich Raquet Market Research Consulting
by TRC
Rich Raquet is introducing TRC, a research & analytics firm, specializing in new product research, conjoint, segmentation, brand equity, sat & loyalty. Read Media »
Article
Employee Mirror: How Do Our Employees Think We Are Performing? (And Why Should it Matter?)
by Customer Lifecycle, LLC
Consider the benefits of hiring/developing customer-sensitive employees. It's not hard to understand how employees can be your edge in the marketplace. An Employee Mirror Survey provides a way to assess the level of customer-centricity among employees within your organization. Read Article »
Media
How to Improve Your Market Segmentation
by TRC
Bob Hull from TRC talks about a market research technique for market segmentation and ways of improving them. Read Media »
Media
Product Configuration with Michael Sosnowski
by TRC
Consider a person who wants to buy a personal computer. The customer can select exactly the combination desired, subject to a price constraint. Would it be possible to use such a process for research? Read Media »
Media
How to measure the value of a brand?
by TRC
Knowing how to price your product that you can optimize your ROI is key. This video explains various ways to measure the value of a brand and talks about a discrete choice conjoint technique as a perfect approach to measuring the value of a brand. Read Media »
Article
Afro Punk - The Newest Emerging African American Identity
by Glenn Weissman, VP Business Development & Marketing, Ebony Systems
As American marketers, we love to segment populations, and assign definitions and labels to reflect those segments. Segmentation enables us to drill down identities to a minute and finite level in order to tailor marketing initiatives to micro levels in the hope of increasing response, enabling conversions and motivating people to take a particular action. Read Article »
White Paper
Using Location Analytics and In-Store Mobile Surveys to Understand How America Shopped for Thanksgiving
by Locately
To understand shopper behaviors and discover the “whys” behind shopper choices, Locately conducted a custom next-generation intercepts study during the 10 days before Thanksgiving. Read White Paper »
White Paper
Using Location Analytics and In-Store Mobile Surveys to Understand How America Shopped for Valentine's Day
by Locately
Locately conducted a custom next-generation intercepts study around Valentine’s Day 2013. We invited shoppers to opt in and share their GPS data via the Locately app on their smartphone. Read White Paper »
Article
Predictive Segmentation Enables Optimal Targeting of Your Customer Database
by Customer Lifecycle, LLC
Traditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easily-identifiable and discrete market segments that differ based on both needs and behavior. Read Article »
Media
[Webinar] Gauging the Payout and Payoff of Super Bowl Advertising
by Toluna
Carol Haney presents a case study presentation that will show you how Toluna combined real-time mobile surveying techniques with facial recognition data to provide actionable insight into how to optimize ad performance. Read Media »
Article
What Mobile Payments and Aluminum Foil Dresses Have in Common
by Market Strategies International
Mobile payments have been “on their way” in the US for a long time, but it feels like 2013 is going to be the tipping point. Presenting over-the-top ideas may stretch our willingness to try more “run-of-the-mill” advancements. Read Article »
Case Study
Panel Communities: Using Fans and Friends for Feedback
by Toluna
The University of Northampton needed to look beyond its current research program to get a better read on student satisfaction. Read Case Study »
Media
Leonard Murphy Interviews O2 Integrated
by Gongos Research
Interview with Jason Raguso and Camille Nicita of Gongos Research. Gongos has formed O2 Integrated, a consultative unit dedicated to fusing enterprise data and primary research to reshape customer-centric decision making for Global 1000 companies. Read Media »
Media
[WEBINAR] The Real Opportunity for Social Media Insights
by Gen2 Advisors
Join Vinu George of Microsoft and Gregg Archibald of Gen2 Advisors as they discuss how companies are using social media analytics to find actionable answers to a variety of marketing questions today, and what it takes to “get there” – from an organizational, resource, and technology perspective. Read Media »
Article
Master Your Story with Apps + Video Collages!
by Shaili Bhatt, C + R Research Services, Inc.
It is time to rethink the way we share mobile pictures and videos — and consume other mobile media — and look for tech-savvy time-savers. Read Article »
Article
Request for Quotes: Part One - Sampling
by The Sample Network
As a partner providing respondents for market research surveys, we know that “translating” the quotes you receive from vendors can be the key to a successful, in budget market research project. Let’s discuss putting together a project proposal to get the most for your money without any unwelcome surprises. Read Article »
Article
Brand Love - Why One May Be the Loneliest Number
by Market Strategies International
Customer loyalty in the telecommunications world is built on varied and complex relationships which have driven some of the world’s best communications and products. Read Article »
Case Study
Panel Communities: Research of Low-Incidence Groups
by Toluna
Macmillan developed an online panel community to
improve their insights program and help them connect
more effectively with their audience. Read Case Study »
Article
Unintentional Mobile Respondents: Too Many Questions, So Little Time
by Market Strategies International
More and more, respondents are choosing to do surveys on smartphones, whether we designed them with mobile in mind or not. In an increasingly mobile world, we now have another compelling reason to shorten and simplify our surveys. Read Article »
White Paper
The Role of Packaging and In-Store Environment
by Perception Research Services International
Perception Research Services International (PRS), specialists in packaging and in-store marketing, and Nielsen, experts in end-to-end innovation analytics, teamed up to investigate the crucial role that packaging and in-store environment play in new product success. Read White Paper »
