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Posts from GreenBook blog

Gathering Consumer Feedback Has Morphed over the Years … or Has It?

Market research has come a long way in the past 60 years as the methods used to collect information have evolved. One thing that hasn’t changed though is the importance of observation and conversation in research, and the nuanced information that such approaches can provide.

Designing Research in an Insta-Everything World

When designing market research, micro methodologies accommodate shorter attention spans by asking respondents to complete surveys in just 2-5 minutes. A “micro experience” offers respondents the convenience of participating in between other important daily activities without having to set aside a large block of time for market research.