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Posts from GreenBook blog

Contextual Infographics Made Possible

Instead of delivering periodic powerpoint reports, new-age market research organizations will start developing more ongoing collection mechanisms and start processing data in a more continuous fashion.

Friday Rewind: Google, Twitter Facebook… Oh My!

In 2012 the MR space was buzzing with the news of Twitter, Google, and other tech platforms entering MR. Nearly 2 years later and now Facebook, Rakuten, and Twitter (again) have announced major research offerings. The message is the same now as then: MR must adapt for face marginalization.