Featured articles
Market Research Specialties
Online Panels | Proprietary Panels
Online Surveys - Media Research
Online Communities (MROCs) NEW
Data Collection / Field Services
Pre-Recruiting | Sampling Services
Method: Personal | Mail Surveys
Location: Central Location
Mall Intercept | In-Store | On-Site
Audience: Medical / Healthcare
Competitive Intelligence Research
Automotive | Beauty | Beverages
Education | Entertainment | Food
Fianancial Services | Government
Hi-Tech | Packaged Goods | Retail
Concept: Development | Testing
New product: Idea Generation
Development-Testing | Full Service
Product: Optimization | Testing
Website Usability | Usability Labs
Eye Tracking | Sensory Research
Package: Development | Testing
Advertising Research - Full Service
Advertising Effectiveness | Tracking
Communication Strategy Research
Copy Testing: Print | Television
Audience | Editorial | Readership
Media specialties: Television
In-depth / One-on-One Interviews
Moderator specialty: Consumers
Children | Teenagers | Students
Canada | United Kingdom | China
Germany | France | Mexico | Japan
Focus Group Facilities & Studios
Ethnicity: Hispanic / Latino | Asian
African-American | Multi Cultural
Life stage: Children | Teens-Youth
College Students | Gen X | Gen Y
Market role: Professionals - Execs
Consulting specialty: Consumers
B2B | Ethnic Groups | International
Political | Market Research-General
Strategic research: Full Service
Mystery Shopping - Full Service
Competitor Shops | Exit Interviews
Popular articles
Article
Effective B2B Messaging: Why the CPG model fails
by Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
When developing a marketing strategy for consumers, consumer packaged goods (CPG) firms generally concentrate on developing a unique selling proposition (USP) to convince one person, the buyer. In an organization however, multiple people may be involved in a "buy" decision. Here are some guidelines for creating your marketing strategy and its messages. Read Article »
Article
Research with Minority Populations
by Labbrand
Ethnic minorities across the globe are becoming a growing economic force with immense buying power. How do brands tap into this increased demand? Read Article »
White Paper
Anatomy of a Crosstab
by DataStar, Inc.
Are you new to market research or do you need a refresher course in basic survey tabulation principles? The following guide will help you better understand how to read and interpret the results of your survey project. Read White Paper »
Article
Competitive Intelligence: What You Don't Know Will Hurt You
by From "Competitive Intelligence Advantage" by Seena Sharp
CompetitIVE intelligence and competitOR intelligence are not synonymous, and knowing the difference will have consequences for the prosperity of your company or product. Read Article »
Article
Three Reasons to Leverage Online Focus Groups for Research
by Doyle Research Associates
Traditional focus groups are time intensive, can be cost prohibitive, and don’t always give you a representative sampling. Online focus groups have gained quite a bit of traction over the past several years, providing opportunities that their traditional counterparts just can’t match. Read Article »
White Paper
Concept Testing (And The “Uniqueness” Paradox)
by Jerry W. Thomas, Decision Analyst, Inc.
This article suggests some guidelines and best practices to improve new product concept testing. Read White Paper »
Article
Social Media versus Online Panel Sampling: Not All Respondents are Created Equal
by Robert DeVall, Research Manager, Rockbridge Associates
Rockbridge conducted an online survey using respondents from a leading online panel, as well as those recruited from a popular consumer social media site. A comparison of results reveals striking differences in representativeness and quality. Read Article »
Article
Tips for Effective Online Research Design
by Stephen Cribbett, Dub
How to optimise research design for the online research community or ad-hoc online qual project. These rules make for an effective online research design and, in turn, result in better response and happier participants. Read Article »
Article
Interview With An Expert: Rolf Olsen on Social Media Listening
by Copernicus Marketing Consulting and Research
Social conversation may offer marketers a constant stream of real-time data on trends, unmet customer needs, and campaign and new product performance, but there’s a whole host of questions that marketers still have to answer when it comes to using and applying information gathered via social listening to marketing decisions. Read Article »
White Paper
Product Configuration: A Research Approach for the Times
by Rajan Sambandam & Pankaj Kumar, TRC
The marketplace has shifted in the last decade with the ability of consumers to configure the product they want. This white paper explains the basics of configuration, an approach that mimics the real world of customer driven product design to obtain insight into consumer decision-making. Read White Paper »
White Paper
Prediction Markets for Concept Testing
by Jared Heyman, Founder and President, Infosurv
This white paper describes prediction markets, an innovative way to improve the speed and accuracy of online concept tests. You will learn why prediction markets deliver accurate concept tests more quickly than traditional methods, how prediction markets work, why they are more cost effective, and when you should utilize a prediction market. Read White Paper »
Article
Why B2B Can Effectively Utilize UGC
by Matt Kreutz, Assistant Media Planner, AMP Agency
User generated content should be utilized by business to business brands. Studies show that more and more B2B professionals are relying on fellow experts within the same industry. Read Article »
Article
Qualitative Research: The Ultimate Reality
by Chris Shields Kann, QRCA
Qualitative research consultants have the privilege of having a unique glimpse at the lives of real people. Reality television shows are a reminder of the reasons for pursuing qualitative research. Read Article »
White Paper
Why (and How) the Growth of Social Media has Created Opportunities for Market Research
by Paul Rubenstein, Accelerant Research
Social media usage has developed and become widespread very quickly. Social media marketing has reacted to this trend showing its own growth on a similar trajectory. What are the opportunities for online methodology in qualitative research? Read White Paper »
