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Posts from GreenBook blog

The Return Of The Insight Innovation Challenge!

GreenBook has just announced a new round of the Insight Innovation Challenge, an initiative that aims to challenge experts and innovators both inside and outside of the market research industry to directly solve brands’ unmet needs for new insight-generation solutions. Continue reading »

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The Next Economy: After ‘MarketWorld’

In his new book, The Zero Marginal Cost Society, Jeremy Rifkin argues that capitalism's own "extreme productivity" is speeding it toward its next iteration, a decentralized market economy operating globally in the online "collaborative commons." Continue reading »

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