Featured articles
Market Research Specialties
Online Panels | Proprietary Panels
Online Surveys - Media Research
Online Focus Group & Interview Recruiting
Online Communities (MROCs) NEW
Data Collection / Field Services
Pre-Recruiting | Sampling Services
Method: Personal | Mail Surveys
Location: Central Location
Mall Intercept | In-Store | On-Site
Audience: Medical / Healthcare
Competitive Intelligence Research
Automotive | Beauty | Beverages
Education | Entertainment | Food
Fianancial Services | Government
Hi-Tech | Packaged Goods | Retail
Concept: Development | Testing
New product: Idea Generation
Development-Testing | Full Service
Product: Optimization | Testing
Website Usability | Usability Labs
Eye Tracking | Sensory Research
Package: Development | Testing
Advertising Research - Full Service
Advertising Effectiveness | Tracking
Communication Strategy Research
Copy Testing: Print | Television
Audience | Editorial | Readership
Media specialties: Television
In-depth / One-on-One Interviews
Moderator specialty: Consumers
Children | Teenagers | Students
Canada | United Kingdom | China
Germany | France | Mexico | Japan
Focus Group Facilities & Studios
Ethnicity: Hispanic / Latino | Asian
African-American | Multi Cultural
Life stage: Children | Teens-Youth
College Students | Gen X | Gen Y
Market role: Professionals - Execs
Consulting specialty: Consumers
B2B | Ethnic Groups | International
Political | Market Research-General
Strategic research: Full Service
Mystery Shopping - Full Service
Competitor Shops | Exit Interviews
Popular articles
Article
EMR Market in India: Growth and Challenges
by eprobe Research Private Limited
The electronic medical record (EMR) assists in hospital order management, hospital workflow management and security of the medical data. It assists the entire healthcare delivery process in reducing cost and maximizes the profit. Read Article »
White Paper
Survey of Analysis Methods Part I
by Rajan Sambandam, TRC
Practical marketing research deals with two major problems: identifying key drivers and developing segments. In this two-part series TRC looks at key driver analysis and segmentation. Read White Paper »
Article
Three Reasons to Leverage Online Focus Groups for Research
by Doyle Research Associates
Traditional focus groups are time intensive, can be cost prohibitive, and don’t always give you a representative sampling. Online focus groups have gained quite a bit of traction over the past several years, providing opportunities that their traditional counterparts just can’t match. Read Article »
Article
The Future of Innovation
by Michael Simpson, Managing Partner, Ideas First
This article focuses on the future of insight and idea generation, the starting point of the innovation process, and provides three observations of how “smart companies” will generate and identify winning insights and ideas in the future, in a context of a much tougher economic and environmental climate. Read Article »
White Paper
Qualitative Analytics
by Jerry W. Thomas, Decision Analyst
Much has been written about how to conduct qualitative research (that is, the techniques of moderating and interviewing), but comparatively little has been published about the far more important task of analysis and reporting. The purpose of this primer is to share some basic ideas on how to achieve the greatest learning and the most profound insights from qualitative research. Read White Paper »
Article
When Psychology and Ethnicity Meet
by Karen Landmann, Landmann Consulting
Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect? Read Article »
Article
Being Smart about Mobile
by Labbrand
There has been much discussion globally in the past year or two on how important it is for brands to be present on mobile networks and applications. It is often said that brands need a “mobile strategy”. Rather, what is needed is a comprehensive and informed brand strategy. Read Article »
Article
Hybrid Cloud: Next Wave of Cloud Computing
by eprobe Research Private Limited
Analysis and opinion of the future of cloud computing. eprobe Research, is a leading market intelligence and consulting organization headquartered in India. Read Article »
Article
Social Media versus Online Panel Sampling: Not All Respondents are Created Equal
by Robert DeVall, Research Manager, Rockbridge Associates
Rockbridge conducted an online survey using respondents from a leading online panel, as well as those recruited from a popular consumer social media site. A comparison of results reveals striking differences in representativeness and quality. Read Article »
Article
Tips for Effective Online Research Design
by Stephen Cribbett, Dub
How to optimise research design for the online research community or ad-hoc online qual project. These rules make for an effective online research design and, in turn, result in better response and happier participants. Read Article »
Article
5 Ways to Eliminate Advertising ROI Anxiety in 2012
by Copernicus Marketing Consulting and Research
Sticking with tried-and-true media vehicles that have performed reliably may be one way marketers can alleviate advertising ROI anxiety. We have five more solutions to knock it out all together in 2012. Read Article »
Article
Online Qual – A Researcher’s View
by Dub
Dub presents an interview that covers online qualitative research. Dr Alison Lyons from Counterpoint Research talks about how people express themselves online versus in person, covers tactics and tools to manage the data produced in online research communities, and what the best online platform / software providers offer. Read Article »
Article
Do you care about your customers? Really care?
by Judy Melanson, Chadwick Martin Bailey
If you work for a company like most, a significant portion of your research budget is dedicated to a customer feedback, performance, or satisfaction program. Are you getting the return (in insight) you are making for the investment you’re making? Read Article »
Article
The Right Focus for Winning Innovation
by Ideas First
Many factors will impact the success of failure of an innovation project, however, one of the most important drivers of success is to ensure that a project has “a clear creative focus” to guide the overall process and to help inspire the development of winning ideas and concepts. The attached article provides direction in defining winning Innovation Objectives and Innovation Pillars. Read Article »
