GreenBook presents a unique resource for actual buyers and users of custom market research; those who hire and manage market research agencies and are seeking to optimize the process, minimize the risk, and improve the actionability of end results.
You will find this a useful resource if you are in any of the following situations:
- You have never done custom market research before, and you've been tasked with hiring and managing a research agency for the first time.
- You have managed one or two projects with market research agency partners, but the results were not embraced by your internal stakeholders.
- You have previously hired market research agencies and been dissatisfied with the results.