Market Research Articles, Case Studies, White Papers, Reports, and more...
Exclusively available on GreenBook.org - the entire book:
How to Hire + Manage Market Research Agencies
Great resource written by Kathryn Korostoff for those who hire and manage MR agencies and are seeking to optimize the process, minimize the risk, and improve the actionability of end results.
Predictive Segmentation Enables Optimal Targeting of Your Customer Database | Article
Customer Lifecycle, LLC
Traditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easily-identifiable and discrete market segments that differ based on both needs and behavior. | Read Article »
Panel Communities: Research of Low-Incidence Groups | Case Study
Toluna
Macmillan developed an online panel community to
improve their insights program and help them connect
more effectively with their audience. | Read Case Study »
Using Location Analytics and In-Store Mobile Surveys to Understand How America Shopped for Thanksgiving | White Paper
Locately
To understand shopper behaviors and discover the “whys” behind shopper choices, Locately conducted a custom next-generation intercepts study during the 10 days before Thanksgiving. | Read White Paper »
Using Location Analytics and In-Store Mobile Surveys to Understand How America Shopped for Valentine's Day | White Paper
Locately
Locately conducted a custom next-generation intercepts study around Valentine’s Day 2013. We invited shoppers to opt in and share their GPS data via the Locately app on their smartphone. | Read White Paper »
Moving Projective Techniques to Online Bulletin Boards | Article
Caroline Volpe, QRCA
Projective techniques are a key element of the qualitative toolkit. But, what are the pros and cons of incorporating them into online methodologies? What needs to be considered as specific techniques are chosen? | Read Article »
Online Market Research and Public Displays of Technology (PDT) | Article
Vaughn Mordecai, Discovery Research Group
You've heard of the PDA (public display of affection). Now we have the PDT (public display of technology). | Read Article »
Brand Love - Why One May Be the Loneliest Number | Article
Market Strategies International
Customer loyalty in the telecommunications world is built on varied and complex relationships which have driven some of the world’s best communications and products. | Read Article »
Request for Quotes: Part One - Sampling | Article
The Sample Network
As a partner providing respondents for market research surveys, we know that “translating” the quotes you receive from vendors can be the key to a successful, in budget market research project. Let’s discuss putting together a project proposal to get the most for your money without any unwelcome surprises. | Read Article »
Afro Punk - The Newest Emerging African American Identity | Article
Glenn Weissman, VP Business Development & Marketing, Ebony Systems
As American marketers, we love to segment populations, and assign definitions and labels to reflect those segments. Segmentation enables us to drill down identities to a minute and finite level in order to tailor marketing initiatives to micro levels in the hope of increasing response, enabling conversions and motivating people to take a particular action. | Read Article »
The Role of Packaging and In-Store Environment | White Paper
Perception Research Services International
Perception Research Services International (PRS), specialists in packaging and in-store marketing, and Nielsen, experts in end-to-end innovation analytics, teamed up to investigate the crucial role that packaging and in-store environment play in new product success. | Read White Paper »
Panel Communities: Using Fans and Friends for Feedback | Case Study
Toluna
The University of Northampton needed to look beyond its current research program to get a better read on student satisfaction. | Read Case Study »
Leonard Murphy Interviews O2 Integrated | Media
Gongos Research
Interview with Jason Raguso and Camille Nicita of Gongos Research. Gongos has formed O2 Integrated, a consultative unit dedicated to fusing enterprise data and primary research to reshape customer-centric decision making for Global 1000 companies. | Read Media »
The Strengths and Weaknesses of Facebook in Recruitment | Article
Jeff Henn, QRCA
Using Facebook for recruiting qualitative studies is a great method for staying engaged with younger segments. It enhances our ability to provide a higher caliber qualitative research product, especially when targeting those in the Generation X & Y segments | Read Article »
How to Improve Your Market Segmentation | Media
TRC
Bob Hull from TRC talks about a market research technique for market segmentation and ways of improving them. | Read Media »
Rich Raquet Market Research Consulting | Media
TRC
Rich Raquet is introducing TRC, a research & analytics firm, specializing in new product research, conjoint, segmentation, brand equity, sat & loyalty. | Read Media »
What Mobile Payments and Aluminum Foil Dresses Have in Common | Article
Market Strategies International
Mobile payments have been “on their way” in the US for a long time, but it feels like 2013 is going to be the tipping point. Presenting over-the-top ideas may stretch our willingness to try more “run-of-the-mill” advancements. | Read Article »
Use of video in online research | Article
Ramius Corporation
We’ve just completed a round of interviews with customers using our Recollective platform to talk about what they anticipate to be important online research capabilities for 2013. Many spoke about the increasing importance of video in their presentation of findings and recommendations.
A number of different approaches and perspectives were used that are summarized in this article. | Read Article »
How to get the Most out of your Online Qualitative Research | Article
Paul Rubenstein, Ph. D., President and CEO, Accelerant Research
Would you like to know how to get the most out of your online qualitative research? Here is some advice based on the experiences of the creators of BlogNog. | Read Article »
How to measure the value of a brand? | Media
TRC
Knowing how to price your product that you can optimize your ROI is key. This video explains various ways to measure the value of a brand and talks about a discrete choice conjoint technique as a perfect approach to measuring the value of a brand. | Read Media »
Product Configuration with Michael Sosnowski | Media
TRC
Consider a person who wants to buy a personal computer. The customer can select exactly the combination desired, subject to a price constraint. Would it be possible to use such a process for research? | Read Media »
