Market Research Articles, Case Studies, White Papers, Reports, and more...
Exclusively available on GreenBook.org - the entire book:
How to Hire + Manage Market Research Agencies
Great resource written by Kathryn Korostoff for those who hire and manage MR agencies and are seeking to optimize the process, minimize the risk, and improve the actionability of end results.
Effective B2B Messaging: Why the CPG model fails
Research with Minority Populations
Competitive Intelligence: What You Don't Know Will Hurt You
Three Reasons to Leverage Online Focus Groups for Research
Concept Testing (And The “Uniqueness” Paradox)
Social Media versus Online Panel Sampling: Not All Respondents are Created Equal
Tips for Effective Online Research Design
Interview With An Expert: Rolf Olsen on Social Media Listening
QRCA Requests Speaker Proposals | Press Release
Qualitative Research Consultants Association
The Qualitative Research Consultants Association is accepting presentation proposals for its 2012 annual conference. | Read Press Release »
Onboarding for Success | Article
Camille Nicita, Chief Operating Officer, Gongos Research
Camille discussed Gongos Research’s approach to onboarding at the 2011 CASRO Management Conference in Chicago. | Read Article »
Qualitative Analytics | White Paper
Jerry W. Thomas, Decision Analyst
Much has been written about how to conduct qualitative research (that is, the techniques of moderating and interviewing), but comparatively little has been published about the far more important task of analysis and reporting. The purpose of this primer is to share some basic ideas on how to achieve the greatest learning and the most profound insights from qualitative research. | Read White Paper »
WorldOne Hires Gerard Smith as CFO | Press Release
WorldOne
WorldOne announces today that Gerard Smith has joined as the global CFO. | Read Press Release »
Kinesis Survey Technologies Achieves Record Global Revenue in 2011; Relocates US and UK Offices | Press Release
Kinesis Survey Technologies LLC
Kinesis today announced more than thirty percent revenue growth for 2011 and the relocation its U.S. and U.K. offices. | Read Press Release »
Why Design Matters When Choosing a Social Computing Platform | White Paper
Kay Corry Aubrey, Usability Resources Inc.
Results from a usability study of Moxie Employee Spaces with 10 Community Managers. | Read White Paper »
Consumer Video Insights as a Conversation Starter | Article
Qualvu
Consumer insights are the foundation for starting a conversation within your organization. Video empowers you to take the stakeholder-consumer relationship to a whole new level. | Read Article »
Lead up to the IIR TDMR: Interview with Greg Heist of Gongos Research | Article
Leonard Murphy
An interview with one of the presenters at the IIR Technology Driven Market Research event in 2011. | Read Article »
Unlocking Creativity Within Insight and Co-creation Communities | Article
Dub
The most successful insight and co-creation communities are those that are led by skilled Community Managers - a new breed of research moderators. | Read Article »
Get Better Business Results From the Four Stages of Your Customer Lifecycle - Stage 2: Service | White Paper
Customer Lifecycle, LLC
Acquiring the right customers is just the first step in building and maintaining lasting customer retention, customer loyalty, and improved business results. How well your customer service meets or exceeds their expectations determines if the targeted customers remain satisfied and loyal. | Read White Paper »
When Psychology and Ethnicity Meet | Article
Karen Landmann, Landmann Consulting
Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect? | Read Article »
Being Smart about Mobile | Article
Labbrand
There has been much discussion globally in the past year or two on how important it is for brands to be present on mobile networks and applications. It is often said that brands need a “mobile strategy”. Rather, what is needed is a comprehensive and informed brand strategy. | Read Article »
Tear Down the Tower of Babel: Build a Bridge Across the Ocean With Civicom Chatterbox® | Press Release
Civicom, Inc.
Marketing researchers face language barriers worldwide when they take on a study involving another tongue other than their own. Now Civicom Marketing Research Services has made it possible to conduct online bulletin board focus groups and forums in 48 different languages in addition to English. | Read Press Release »
Mobile Research: Smarter Devices = Greater Opportunities | Article
Doyle Research Associates, Inc.
Companies are beginning to leverage mobile technology to gain meaningful research insights and find out what consumers think "in the moment." | Read Article »
Refurbished Medical Equipment: Challenges and Opportunities | Article
eprobe Research Private Limited
The demand for refurbished medical equipment is increasing in India, along with the new equipment market. This article outlines drivers and restraints of the refurbished market. | Read Article »
What market researchers need to know about usability testing | Media
Kay Corry Aubrey, Usability Resources Inc.
An overview of usability testing, covering all steps of planning and executing your test, to analyzing and presenting results. | Read Media »
10 Need-to-Knows to Find Good Customer Targets in the Digital Age | Article
Copernicus Marketing Consulting and Research
In addition to revenue measures, there are other characteristics that make one customer more valuable than another because they’re easier to get and keep, as well as engage as co-marketers. Here are 10 need-to-knows about current and prospective customers that will clearly and definitively guide marketers to good customer targets in the digital age. | Read Article »
LG Electronics & Experience Tracking | Case Study
MESH Planning
MESH Planning has been working with LG Electronics to reach their goal of being number one in the home electronics market. Using Experience Tracking, LG has been able to understand the role and persuasiveness of each touchpoint along the customer journey. | Read Case Study »
Market Segmentation Studies: 5 Ways to Get the Most Out of Your Efforts | Article
Gina Woodall, Senior VP, Rockbridge Associates
What can researchers do to help clients gain a more intimate understanding of the different segments of their market? | Read Article »
Going Green: Social Media Research | Case Study
David Johnson, Director of Project Analytics, Discovery Research Group
This project is a case study of St. Patrick’s Day and uses social media research to quantify unstructured text content for analysis and reporting. | Read Case Study »
