Mobile Research - The 5th Methodology | White Paper

Dr. Tim Snaith, Chief Research Officer, OnePoint Surveys

This whitepaper explores the emergence of mobile phone research as the 5th research methodology and the scale of the opportunity for those adopting it in the global market research world; identifies the challenges, outlines what it can deliver and where it is presently being applied to great effect. | Read White Paper »

Mobile Research Poised to Create a Tipping Point for the Industry | White Paper

Dr. Tim Snaith, Chief Research Officer, OnePoint Surveys

In the market research industry, the mobile phone as a communication medium is at a tipping point. This emerging 5th research methodology has the potential to create new opportunities for reaching people “In the moment” (or real-time). However, mobile research is a disruptive technological change and could become the greatest missed opportunity for the market research industry, if not handled appropriately. This paper uses our experiences to assist those seeking to develop this methodology. | Read White Paper »

Simulated Test Marketing Gets Your New Products/Services Off on the Right Foot | Article

Copernicus Marketing Consulting and Research

Simulated test marketing research enables you to experiment and hone in on the best marketing plan. Learn more about this method and its application in this article. | Read Article »

Moving Beyond Claims-Based Messaging | Article

Mike Mabey, Pharmaceutical Executive, CMI

Improving communication means appealing to physicians' heads as well as their hearts. A message that incorporates both claims-based and emotional characteristics should be a more powerful advocate for a brand than a strictly claims-based message. | Read Article »

Asking Discrete Choice Questions When the Answer is, “It Depends” | Article

Sawtooth Technologies, Inc.

Discrete choice questions are typically straightforward – “Which product do you prefer?” However, in some situations, the respondent may be thinking, “It depends.” This article describes these situations and some possible solutions. | Read Article »

Creating Actionable Segmentation: How You Can Harness the Power for Your Organization | Article

Lisa Gudding, GfK

This 2009 case study of oil giant BP describes the design and implementation of a global segmentation project. | Read Article »

Are Torture and Sonia Sotomayor Shared American Values? | Article

GfK

A poll from AP-GfK found that Americans believe torture is sometimes justified. The report also shared findings on Supreme Court nominees and the general perception of the direction of the country. | Read Article »

National Customer Service Survey: Computer Tech Support 2010 | White Paper

Peter Leppik, President & CEO, Vocalabs

This study from Vocalabs compares customer service quality for Apple, Dell, and HP technical support. Apple continues to dominate in customer satisfaction, and widened its lead over Dell and HP in critical areas. | Read White Paper »

WorldOne Opens Tokyo Office | Press Release

WorldOne Research

Online research leader expands capabilities in second largest healthcare market. | Read Press Release »

National Customer Service Survey: Mobile Phones 2010 | White Paper

Peter Leppik, President and CEO, Vocalabs

A National Customer Service Survey was conducted by Vocalabs regarding Mobile Phone carriers. This study compared four major companies: AT&T, Sprint, T-Mobile and Verizon. From 2009-2010, Sprint made impressive improvements in customer service while other companies declined. | Read White Paper »