GreenBook® Volume I - Worldwide Directory of Marketing Research Companies
This directory is arranged alphabetically by company name and by special cross-reference
indexes. Comprised of over 400 research categories, these indexes permit the listing
companies to highlight the marketing research services they offer, the audiences
they cover and the markets they serve. The companies listed in these indexes provide
coverage ranging from internet/online, advertising, brand and media research, to
specialization in major industries such as financial, healthcare, retail, technology
GreenBook® Volume II - Worldwide Directory of Focus Group Companies and
Volume II - Focus Group is arranged geographically and by special cross-reference
indexes that highlight focus group facilities and qualitative research services
such as recruiting, moderating, videoconferencing, internet broadcasting, usability
The GreenBook website features the entire directory in a user-friendly and interactive
format. Multiple search options deliver accurate and relevant results quickly, including
email and web links. A "Request For Information" tool is also available.
New York AMA Communication Services, Inc., a wholly owned subsidiary of the New York American Marketing Association, publishes the GreenBook directories. The New York American Marketing Association is a professional association that exists to advance the practice and understanding of effective marketing through international directories, awards, publications, conferences, websites, and career development resources.
Key Staff and Members of the Board
Publisher, GreenBook Directories
Diane is the Publisher of the GreenBook & GreenBook Health Directories and brings
over 15 years of product development, sales, and marketing experience in the healthcare
field. She was founder and publisher for 11 years of the Center for Healthcare Information
(now Dorland Healthcare Information), which publishes print and Internet directories,
market research reports, and databases of healthcare and managed care organizations
for pharma, hospital, and other healthcare clients. Diane has worked in senior marketing,
sales, strategy and market research capacities at a number of organizations, including:
Dorland Healthcare Information, Caremark Inc., The Lewin Group, The RAND Corporation,
and the U.S. Office of Management and Budget.
Ms. Liebenson received her BA with distinction from Stanford University, and a Masters
degree in public policy from the Kennedy School of Government at Harvard University.
Managing Director, GreenBook Directories
During his tenure on the GreenBook management team, Lukas has increased advertising
sales and doubled the number of buyers of research services who use the directory.
He has successfully introduced many innovative advertising opportunities for the
directory described by many as the Bible of the marketing research industry. Prior
to that, he designed and administered marketing campaigns and performed comprehensive
market and financial analyses for firms in Prague and in Paris.
Lukas received his undergraduate degree in marketing from the Ecole des Hautes Etudes
Commerciales in Paris and his MBA from the University of Economics in Prague.
Leonard F. Murphy
Social Media Consultant
Lenny is a seasoned and respected industry leader with an entrepreneurial drive.
He is a visionary entrepreneur and innovator, and has successfully established several
companies in the MR space including Rockhopper Research, a leading full service
global research firm and MDM Associates, a MR consulting firm, before founding his
current company, BrandScan 360.
Mr. Murphy is a key consultant and advisor to numerous market research agencies,
and works across the industry to drive the development of innovative research practices
by developing strategic alliances with multiple "best in class" providers. Lenny
serves on the Board of The Market Research Global Alliance, the premier social network
for the global MR profession. He is the Founder and Executive Director of the Research
Industry Trends Monitoring Group & Publisher of the Research Industry Trends
Study, the oldest study in the industry devoted to tracking changing trends in MR.
Rounding out his busy professional life, he is the Editor in Chief of the GreenBook
Russell is widely known as an information industry entrepreneur, consultant and
pundit. He currently heads Infocommerce Group Inc., a publisher and consultancy
serving database information producers.
Prior to that, Russell was CEO of Dorland Healthcare Information, a leading healthcare
database producer. He also founded Morgan-Rand, which produced newsletters, conferences
and research for information publishers, and which grew to become the nation's largest
contract database publisher. Morgan-Rand operations were ultimately sold to Primedia
and Volt Information Sciences. Russell has also worked in management positions at
Legal Communications (now American Lawyer Media), North American Publishing, AT&T
and Thomas Publishing.
As Managing Director at Javelin NY, a marketing agency, Maryann works to further
develop Javelin’s New York business, as well as to manage client relationships.
Maryann is an award-winning consumer agency marketing executive with over 20 years
experience in both healthcare and consumer products. Most recently, she was Vice
President of Account Management and New Business Development for the Patient Marketing
Group, an agency specializing in CRM for pharmaceutical companies.
Maryann began her career at Procter & Gamble, followed by OTC positions at Warner
Lambert, Bristol Myers Squibb, and Novartis. She then joined the prescription pharmaceutical
industry at Hoffmann-LaRoche, first as Director of Metabolic Products and then as
founder and head of the Consumer Marketing Leadership Center. Maryann then became
Managing Director at McCann WorldGroup.
Maryann has won several industry awards, including three EFFIE AWARDS for effective
advertising, and A GOLD REGGIE and PROMOTION OF THE YEAR for a revolutionary first-in-industry
event marketing program. She earned her undergraduate degree from Carnegie Mellon
University in Chemical Engineering and Business, and received her MBA "with distinction"
from the NYU Stern School of Business.
Rick Kendall is Vice President of Research for MedMeme, LLC, a competitive intelligence
company serving the healthcare industry. Recently he was President of IMPAKT Health,
a multi-media communications company focused on complementary and alternative medicine.
Previously, Rick was Vice President of Marketing for Cinemax, the pay television
service owned by HBO, where he had responsibility for consumer and trade marketing
for the brand.
Before assuming the Cinemax marketing role, Rick was Director of Market Research
at HBO. The market research department continued to report to him as VP of Marketing
Prior to joining HBO, Rick worked in market research on the supplier side at Yankelovich,
Skelley and White in New York and Abt Associates, Inc. in Cambridge, MA. He has
done research in package goods, public opinion and voter polls, newspaper and magazine
readership, finance, and social policy issues and programs, as well as media and
telecommunications. Rick holds a Ph.D. in psychology from New York University.
Mr. Savitzky is Vice President for the Financial Services Practice at Synovate in
the Americas, currently managing a team of professionals to lead major accounts.
With over twenty five years of experience in the research business, Elliot has consulted
in the areas of both quantitative and qualitative research. Focusing on the Financial
Services vertical, Elliot has specialized on issues related to advertising tracking,
brand equity, segmentation, corporate reputation and customer loyalty.
Elliot's experience in Financial Services includes most of the key marketers including
payments, banking investments, insurance, the ratings business and stock exchanges.
His expertise has not been limited to domestic issues as he has had extensive experience
investigating financial issues in the UK, Europe, Asia and Latin America.
Before joining Synovate, Elliot has held senior positions at Ipsos-ASI, Opinion
Research Corporation and was a principle with Directions For Decisions. He has also
worked on the advertiser side of the business with Pepsi-Cola and General Foods
(now Kraft Foods). Elliot has an B.A. and M.B.A. from the University of Chicago.