No articles found
In the investing world they say, “The only certainty is in retrospect.” In the product world we “reverse engineer”. Using narrative research techniques, MarketResponse is able to bring consumers and business teams to the future and back with increased focus and a new set of priorities.Read more »
A ROI audit is the foundation of a strong client-agency partnership. Andrew Cannon shares his tips on how to successfully implement a ROI Audit at your organization.Read more »
Clients and agencies alike need to look in the mirror and realize, to paraphrase Oliver Perry, “we have met the enemy, and he is us.”Read more »
Share your articles, reports, case studies, and blog posts on GreenBook.org. Increase your presence throughout GreenBook to showcase expertise and generate traffic.
Contact email@example.com or (212) 849-2752