BrandIQ
2801 Hyperion Avenue
Studio 104
Los Angeles, CA 90027
Metro Area: Los Angeles (CA)
Phone: (323) 912-1935
Fax: (323) 912-1939
Email: info@brandiq.biz
Personnel
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Michael Murphy, Chief Energizing Officer |
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Alice Gold, SVP of Brand Strategy and Innovation |
| Christopher Kennen, LEED AP, Vice President Creative Director |
Company Description
BrandIQ is the only brand strategy, research and innovation firm that takes the right learning and makes it relevant to solve your unique brand building challenges. Since 2002. we have served our clients as a a full-service, custom consumer insights and brand consultancy. We use strategy, insights and creativity to solve the toughest business challenges. Our senior team’s expertise is rooted in custom market research, advertising and design, bringing diverse and deep knowledge to our clients’ businesses. We provide our clients with a competitive advantage by leveraging our breadth of experience and knowledge in new product development, brand strategy, and communications development.
Affiliations: AMA, MRA
Special Products and Services
Catapult Innovation
A collaborative, strategic and creative process that will result in new products, brand positioning or new restaurant or retail concepts that are compelling, engaging, on trend, and meaningful to the target consumer. Take a quantum leap to build the value of your brand.
Market Research Specialties
Types of Research
- Advertising Research: Advertising Research - General
- Attitude & Usage Research
- Brand Research: Brand Equity
- Brand Research: Brand Image Tracking
- Brand Research: Brand Loyalty / Satisfaction
- Brand Research: Brand Positioning
- Concept / Positioning: Concept / Positioning Development
- Concept / Positioning: Concept Optimization
- Concept / Positioning: Concept Testing
- Consumer Research: General
- Idea Generation
- Marketing Research: Full Service
- Media Research: General
- New Product Research: Concept Development & Testing
- New Product Research: Idea Generation
- New Product Research: Post-Launch Tracking
- New Product Research: Product Development & Testing
- Package Research: Package Testing
- Price / Pricing Research
- Problem Detection / Dissatisfaction
- Product Research: Car Clinics
- Product Research: Product Testing
- Product Research: Taste Tests
- Strategic Research: Market Opportunity/Evaluation Studies
- Strategic Research: Market Segmentation Studies




