The Qualitative Voice

 

104 Lake Walton Road
Hopewell Junction, NY 12533

Metro Area: New York (NY--NJ--CT)

 

Phone: (845) 592-1214

Phone: (845) 742-1383

Fax: (845) 592-1214

Email: jan@qualitativevoice.net

Web Site: http://qualitativevoice.net

Personnel
Jan Milano,
 

Company Description

Educated in the traditional foundations of qualitative research by Dr. Ernest Dichter, the Father of Motivational Research, and Dr. Harry Clarke Noyes of Psychological Motivations, Inc., Jan provides insights into consumer motivations through qualitative marketing research. Jan Milano has extensive experience in moderating focus groups, dyads. In-depth interviews, and ideation sessions to reveal what will or won’t work for your consumer. The result, strategies to assist in new product development and positioning, product repositioning, stimulating packaging, effective consumer language, and the right questions for your quantitative surveys. Categories include: Advertising, Agriculture, Consumer, Not-for-Profit, Political, and Youth and Teen markets.

Affiliations: QRCA

Market Research Specialties

Types of Research
Research Techniques & Services
 
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