The Qualitative Voice
Metro Area: New York (NY--NJ--CT)
Phone: (845) 592-1214
Phone: (845) 742-1383
Fax: (845) 592-1214
Web Site: http://qualitativevoice.net
Educated in the traditional foundations of qualitative research by Dr. Ernest Dichter, the Father of Motivational Research, and Dr. Harry Clarke Noyes of Psychological Motivations, Inc., Jan provides insights into consumer motivations through qualitative marketing research. Jan Milano has extensive experience in moderating focus groups, dyads. In-depth interviews, and ideation sessions to reveal what will or won’t work for your consumer. The result, strategies to assist in new product development and positioning, product repositioning, stimulating packaging, effective consumer language, and the right questions for your quantitative surveys. Categories include: Advertising, Agriculture, Consumer, Not-for-Profit, Political, and Youth and Teen markets.