Metro Area: San Francisco-Oakland (CA)
Phone: (415) 332-1811
Web Site: http://www.lexiconbranding.com
|David Placek, President|
|Allen Kohlhepp, Research Director|
Lexicon Branding has specialized in naming research for over 15 years. Our qualitative & quantitative naming research programs go beyond free associations and fit-to-concept metrics, focusing more on strategic impact potential. Pentium, BlackBerry, Swiffer, Febreze, Scion & Dasani are a few of the names we identified as candidates with the most potential. Lexicon’s approach is guaranteed to uncover the leading indicators of a name’s ability to tell a new story.