Lexicon Branding

 

30 Liberty Ship Way
Suite 3360
Sausalito, CA 94965

Metro Area: San Francisco-Oakland (CA)

 

Phone: (415) 332-1811

Email: research@lexiconbranding.com

Web Site: http://www.lexiconbranding.com

Personnel
David Placek, President
Allen Kohlhepp, Research Director
 

Company Description

Lexicon Branding has specialized in naming research for over 15 years. Our qualitative & quantitative naming research programs go beyond free associations and fit-to-concept metrics, focusing more on strategic impact potential. Pentium, BlackBerry, Swiffer, Febreze, Scion & Dasani are a few of the names we identified as candidates with the most potential. Lexicon’s approach is guaranteed to uncover the leading indicators of a name’s ability to tell a new story.

Market Research Specialties

Types of Research
Research Techniques & Services
 
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