ADM Marketing & Research Consulting
17 Plant Lane
Westbury, NY 11590-6221
Metro Area: New York (NY--NJ--CT)
Phone: (516) 334-3434
Phone: (516) 220-3354
Fax: (413) 403-3824
Email: ann@admmarketing.com
Personnel
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Ann Middleman, Principal |
Company Description
We help companies become knowledge driven through actionable qualitative and quantitative research. The Second Half is a subsidiary that helps marketers understand the 50+ market and how to communicate with it. Our Omnibus, Opinion 50+ is a cost effective way to research this market. Other specialties: "Research For Ink" (publicity-driven research); B-to-B research; customer satisfaction research, and healthcare. Experienced focus group moderators.
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Learn about our healthcare industry expertise in the GreenBook Health directory (GBHealth.org). Our client references have been independently verified by GreenBook Health. |
Affiliations: AMA, IABC, NYWICI
Market Research Specialties
Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
Market Research Resources
Article
Do-It-Yourself Research: The ACDT Syndrome
by Ann Middleman, Principal, ADM Marketing & Research Consulting
Do-it-yourself research is reflective of the "Anyone Can Do That" syndrome. Applying this attitude to different situations results in varying risk factors. How does it affect market research? Read Article »
Article
Marketing Research ROI: Investment Or Merely An Expense?
by Ann Middleman, Principal, ADM Marketing & Research Consulting
Marketing research has its own calculable ROI. Assessing brand image, employee satisfaction, or new product reception before launch can save a company thousands. Companies should arm themselves with "knowledge-driven" market research instead of taking risks by being "assumption-driven." Read Article »
