AMP Agency
77 North Washington Street
8th Floor
Boston, MA 02114
Metro Area: Boston (MA--NH)
Phone: (617) 723-8929
Phone: (617) 837-8100
Fax: (617) 367-3193
Email: info@ampagency.com
Personnel
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Jason Rivera, Director |
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Adriann Fonstein, Director |
Company Description
We are not your father’s research firm. We firmly believe that research should be fun, should be done on the consumer’s turf and should be approached creatively. With that said, we take a unique approach to research and work with our clients to determine the right solution for them. The following list highlights some of different research methodologies we use: Discovery sessions, ethnographic studies, undercover focus groups, online surveys, online focus groups, in-home discussions, online chat sessions, custom research panels, concept testing, positioning testing, usability testing, consumer intercepts and more.
Market Research Specialties
Types of Research
- Brand Research: Brand Equity
- Brand Research: Brand Identity
- Brand Research: Brand Positioning
- Concept / Positioning: Concept Testing
- Consumer Research: General
- International: Marketing Research
- Marketing Research: Multi-Country Studies
- New Product Research: Concept Development & Testing
- New Product Research: General
- Psychographic Research
Market Research Resources
White Paper
Unraveling Her Shopping DNA: Four Lifelong Shopping Mind-Sets
by AMP Agency
How a woman approaches shopping can tell you many things. If you truly understand how she shops, there's a chance you'll understand how best to connect with her, what messages to send, and how to engage her with your brand. AMP Agency's research uncovered four distinct and separate shopping mind-sets that stay with a woman throughout the entire course of her life. In fact, despite whatever life throws at these women, their approach to shopping does not change. This is good news for marketers. Read White Paper »
Article
Why B2B Can Effectively Utilize UGC
by Matt Kreutz, Assistant Media Planner, AMP Agency
User generated content should be utilized by business to business brands. Studies show that more and more B2B professionals are relying on fellow experts within the same industry. Read Article »
White Paper
Green AMPlified: Redefining business as usual
by AMP Agency
Are we “Green”? Should we be “Greener”? What is “Green”, anyway? As an agency, we hear all sorts of questions about the Green Movement, from the brands we work with and the consumers we talk to. So we started digging for answers. We asked consumers what they look for from companies, as well as themselves, as they strive to be more environmentally friendly. What we unearthed is a solid understanding of Green, what it is and where it’s going. How this information translates to your business is as exciting as it is essential. Read White Paper »
White Paper
College AMPlified: Decoding the Campus Experience
by AMP Agency
College students represent one of the largest, most appealing – and elusive – consumer segments for marketers and brands. By establishing loyalty with college consumers early on, brands have the potential to gain loyal, lifelong customers. However, college students are increasingly difficult to reach - their expectations of brands are high, their needs as consumers are evolving, and they are extremely territorial and protective of their college community. So how exactly can brands reach and make a positive impact on today’s college market? Read White Paper »
White Paper
The Millennial Generation: Pro-Social and Empowered to Change the World
by AMP Agency; Cone Inc.
A collaboration between Cone Inc and AMP brought together two unique and valuable perspectives to create the compelling and significant Millennial Cause Study. The goal of the study was to better understand how Millennials view cause and companies that support causes. We found that when a cause message is linked to a brand in an authentic and today's most relevant way, it can gain the attention and respect of young people today. Read White Paper »
White Paper
Inside the Buy
by AMP Agency
Join AMP Agency as we travel the Path to Purchase. Get into shoppers' heads to learn what happens before they buy. Discover what information they're looking for, what affects their decision to purchase and how to attain their loyalty. Read White Paper »
Article
Why Facebook Timeline is Good for Brands & the Top 5 Things You Need to Know
by AMP Agency
Facebook Timeline enables brands to tell their story, share their history, share the milestones that matter, and engage with consumers in an authentic conversation and relationship. Read Article »
Article
AMP’s POV on Facebook Like
by Josh Pike, SVP, Search Services, AMP Agency
The Facebook 'Like' button allows websites to increase their organic search visibility. This article discusses implementation and the role content sharing tools play in SEO. Read Article »
Case Study
Small change inspires healthier NYC teens
by AMP Agency
This case study follows a nutrition awareness campaign that connected with New York City teenagers. Research uncovered what high school kids were eating throughout the day, and post-campaign surveys showed teenagers were starting to make healthier choices. Read Case Study »
Case Study
Cell expression inspires college students nationwide
by AMP Agency
This case study covers the creation of a mobile tour that connected with Gen-Y and tapped into their desire for creative personalization of their cellular phones. Read Case Study »
