Abbott Research & Consulting
18 Banff Road
Toronto, ON M4S 2V5
Canada
Metro Area: Toronto (ON)
Phone: (416) 481-7409
Phone: (888) 244-0285 toll free
Email: info@abbottresearch.com
Personnel
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Susan Abbott, MBA, CMRP, Finder of Insights, Facilitator of Ideas |
| Bruce Winning, Communications + Research |
How we can help
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What clients say
Meet Susan on video
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Articles and resources
Customer Crossroads (blog)
Company Description
From complexity to clarity with customer insights.
CLIENT BENEFITS
• Find unmet customer needs based on insight discovery to build competitive advantage
• Avoid wasting time and dollars on weak concepts
• Bring more of your team knowledge and brainpower into the challenge with well-facilitated collaborative processes
FULL SPECTRUM INSIGHTS
• Immersion in the customer’s world to discover insights
• Create new ideas and testable concepts
• Validate the strongest ideas
Our wide range of qualitative methodologies take you inside the world of your customer, with ethnographic and observational approaches, respondent video, mobile, and online qualitative.
We seek long term client relationships based on a track record of success and collaboration.
Affiliations: QRCA, MRIA (CMRP)
Market Research Specialties
Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
Market Research Resources
Article
Don’t blame the focus group for leaders’ shortcomings
by Susan Abbott and Chris Shields Kann
One of the key tools for good listening – the focus group – regularly comes under criticism. This article deconstructs the thinking behind this misplaced criticism and argues for raising the bar on research. Read Article »
