Added Value
3400 Cahuenga Blvd., W.
Los Angeles, CA 90068
Metro Area: Los Angeles (CA)
Phone: (323) 436-6600
Fax: (323) 436-6601
Email: avus-info@added-value.com
Personnel
| Brian Kushnir, Executive Vice President, Managing Director, Los Angeles |
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Glenn Rosenberg, Executive Vice President, Managing Director, Los Angeles |
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Marie Ridgley, Executive Vice President, Managing Director, New York |
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Jonathan Hall, Executive Vice President, Managing Director, Cheskin Added Value |
Company Description
Added Value provides consultancy on brand development and marketing insight for iconic brands around the world. We help solve clients' central marketing questions about market/portfolio, equity, positioning, innovation and communications. Formed in 2004, Added Value brings together 3 leading WPP agencies - the U.S. based Diagnostic Research, Icon Brand Navigation from Germany, and Added Value from the U.K. In 2007, we expanded further by merging with Cheskin, a diverse team of business consultants, designers and researchers who create truly meaningful experiences that inspire consumers. We go beyond the obvious and challenge conventional wisdom, breaking new ground in developing bolder, richer, and more insightful ways of understanding brands, consumers and the culture we all swim in.
Affiliations: AMA, ARF, ESOMAR
Branch Offices
Added Value
11 Madison Avenue
12th Floor
New York, NY 10010
Phone: (212) 532-5500
Fax: (212) 548-4724
Email: Email Address
Marie Ridgley, EVP, Managing Director, New York
Cheskin Added Value
255 Shoreline Drive
Suite 350
Redwood Shores, CA 94065
Phone: (650) 802-2100
Fax: (650) 593-1125
Email: Email Address
URL: www.cheskin.com
Jonathan Hall, EVP, Managing Director Cheskin Added Value
Cheskin Added Value New York
11 Madison Avenue
12th Floor
New York, NY 10010
Phone: (917) 860-0517
Email: Email Address
Stephen Palacios, EVP
Market Research Specialties
Types of Research
- Advertising Research: Advertising Research - General
- Advertising Research: Advertising Tracking
- Advertising Research: Copy Testing - Print
- Advertising Research: Copy Testing - Television
- Brand Research: Brand Equity
- Brand Research: Brand Identity
- Brand Research: Brand Image Tracking
- Brand Research: Brand Loyalty / Satisfaction
- Brand Research: Brand Positioning
- Concept / Positioning: Concept / Positioning Development
- Concept / Positioning: Concept Testing
- Customer Satisfaction: Customer Satisfaction Studies
- Idea Generation
- International: Marketing Research
- Modeling & Predictive Research: Marketing & Sales Effectiveness
- Modeling & Predictive Research: Modeling / Simulation Studies
- New Product Research: Concept Development & Testing
- New Product Research: Idea Generation
- Package Research: Package Testing
- Psychological / Motivational Research
- Strategic Research: General
- Strategic Research: Market Opportunity/Evaluation Studies
- Strategic Research: Market Segmentation Studies
- Tracking Research




