Aeffect, Inc.
520 Lake Cook Road
Suite 200
Deerfield, IL 60015
Metro Area: Chicago (IL--IN--WI)
Phone: (847) 267-0169
Fax: (847) 267-0172
Email: info@aeffect.com
Personnel
| Michelle Kuhn, President |
| Wendy Joice-Denhard, Vice President |
| Wayne Eischen, Vice President |
| Jed Lam, Senior Vice President |
Company Description
Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable customers and prospects, develop targeted brand positioning and communications strategies, maximize the effectiveness of advertising and interactive communications, evaluate the effectiveness of marketing campaigns, and measure the return-on-investment from marketing communications over time.
Affiliations: AMA, ARF, ESOMAR, MRA
Market Research Specialties
Types of Research
- Advertising Research: Advertising Effectiveness
- Advertising Research: Advertising Research - General
- Advertising Research: Advertising Response Modeling
- Advertising Research: Advertising Tracking Featured Service
- Advertising Research: Communications Strategy Research
- Attitude & Usage Research
- Brand Research: Brand Equity
- Brand Research: Brand Identity
- Brand Research: Brand Image Tracking Featured Service
- Brand Research: Brand Loyalty / Satisfaction
- Brand Research: Brand Positioning
- Brand Research: Line / Franchise Extension
- Business-to-Business: Business / Professional Research
- Concept / Positioning: Concept Testing
- Corporate Image/Identity Research
- Customer Satisfaction: Benchmark Studies
- Customer Satisfaction: Customer Loyalty / Value
- Customer Satisfaction: Customer Satisfaction Studies
- Customer Satisfaction: Service Quality Needs & Measurement
- Employee Surveys
- International: Marketing Research
- Legal Research: Claims Substantiation
- Marketing Research: Qualitative Research
- Marketing Research: Quantitative Research
- Modeling & Predictive Research: Marketing & Sales Effectiveness
- New Product Research: Concept Development & Testing
- New Product Research: General
- Psychological / Motivational Research
- Public Opinion / Political: Public Opinion Featured Service
- Secondary Research
- Strategic Research: General
- Strategic Research: Market Opportunity/Evaluation Studies
- Strategic Research: Market Segmentation Studies Featured Service
- Tracking Research
Research Techniques & Services
- Analytical Services: Analysis of Variance/Co-Variance
- Analytical Services: Census Data / Demographic Analysis / Geo-Demographic Clustering
- Analytical Services: Data Analysis
- Analytical Services: Modeling
- Analytical Services: Multivariate Analysis
- Analytical Services: Perceptual Mapping
- Analytical Services: Regression/Correlation Analysis
- Analytical Services: Segmentation
- Analytical Services: Statistical Analysis
- Interviewing - Audience: Ethnic Groups
- Interviewing - Audience: Executives / Professionals Featured Service
- Interviewing - Audience: Low Incidence Featured Service
- Interviewing - Audience: Medical / Health Care Featured Service
- Mobile Research: Mobile Qualitative
- Qualitative Services - Moderating: Children
- Qualitative Services - Moderating: Ethnic Groups
- Qualitative Services - Moderating: Executives / Professionals
- Qualitative Services - Moderating: Financial Services
- Qualitative Services - Moderating: High Technology
- Qualitative Services - Moderating: Mature / Seniors Featured Service
- Qualitative Services - Moderating: Medical / Health Care
- Qualitative Services - Moderating: Moderator
- Qualitative Services - Moderating: Teenagers
- Qualitative Services: General




