Aeffect, Inc.
520 Lake Cook Road
Suite 200
Deerfield, IL 60015
Metro Area: Chicago (IL--IN--WI)
Phone: (847) 267-0169
Fax: (847) 267-0172
Email: info@aeffect.com
Personnel
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Michelle Kuhn, President |
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Wendy Joice-Denhard, Vice President |
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Mark Rudzinski, Managing Director |
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Jed Lam, Senior Vice President |
Company Description
Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable customers and prospects, develop targeted brand positioning and communications strategies, maximize the effectiveness of advertising and interactive communications, evaluate the effectiveness of marketing campaigns, and measure the return-on-investment from marketing communications over time.
Affiliations: AMA, ARF, ESOMAR, MRA
Market Research Specialties
Types of Research
- Advertising Research: Advertising Effectiveness
- Advertising Research: Advertising Research - General
- Advertising Research: Advertising Tracking
- Advertising Research: Communications Strategy Research
- Advertising Research: Content Analysis Research
- Advertising Research: Copy Testing - Online
- Advertising Research: Copy Testing - Print
- Advertising Research: Copy Testing - Radio
- Advertising Research: Copy Testing - Television
- Attitude & Usage Research
- Brand Research: Brand Equity
- Brand Research: Brand Identity
- Brand Research: Brand Image Tracking
- Brand Research: Brand Loyalty / Satisfaction
- Brand Research: Brand Positioning
- Brand Research: Line / Franchise Extension
- Business-to-Business: Business / Professional Research
- Concept / Positioning: Concept / Positioning Development
- Concept / Positioning: Concept Optimization
- Concept / Positioning: Concept Testing
- Consumer Research: General
- Corporate Image/Identity Research
- Customer Satisfaction: Service Quality Needs & Measurement
- Employee Surveys
- Geo-Demographic Research
- International: Marketing Research
- Marketing Research: Multi-Country Studies
- Marketing Research: Qualitative Research
- Marketing Research: Quantitative Research
- New Product Research: Concept Development & Testing
- New Product Research: General
- New Product Research: Product Development & Testing
- Package Research: Package Testing
- Strategic Research: Market Opportunity/Evaluation Studies
- Strategic Research: Market Segmentation Studies
Research Techniques & Services
- Analytical Services: Census Data / Demographic Analysis / Geo-Demographic Clustering
- Analytical Services: Segmentation
- Qualitative Services - Moderating: Children
- Qualitative Services - Moderating: Ethnic Groups
- Qualitative Services - Moderating: Mature / Seniors
- Qualitative Services - Moderating: Medical / Health Care
- Qualitative Services - Moderating: Teenagers
- Qualitative Services: Focus Groups - International
- Qualitative Services: General
- Questionnaires: Questionnaire Design
Audiences, Industries & Market Specialties
- Demographics: Children
- Demographics: College Students
- Demographics: Ethnic - African-American
- Demographics: Ethnic - Asian
- Demographics: Ethnic - Hispanic / Latino
- Demographics: Mature / Seniors
- Demographics: Parents
- Demographics: Teenagers / Youth
- Financial: General
- Financial: Mutual Funds / Stocks / Bonds
- Government
- Health Care / Medical: Doctors / Physicians
- Health Care / Medical: General - Healthcare
- Health Care / Medical: General - Medical
- Health Care / Medical: HMOs / Managed Care
- Health Care / Medical: Hospitals / Nursing Homes
- Health Care / Medical: Pharmaceutical - Prescription Medicines
- Health Care / Medical: Surgical Products / Device Manufacturers
