Affinnova

 

265 Winter Street
Waltham, MA 02451

Metro Area: Boston (MA--NH)

 

Phone: (781) 464-4700

Email: greenbook@affinnova.com

Personnel
Waleed Al-Atraqchi, President and Chief Executive Officer
Amit Dhand, Executive Vice President, Global Client Services

www.affinnova.com

 

Company Description

Affinnova is a high-growth software and services firm that enables innovative companies to drive better ideas to market faster. Unlike conventional market research, our patented survival-of-the-fittest approach has the capacity to explore unlimited idea spaces by applying evolutionary search algorithms to product and marketing innovation.

Affiliations: AMA, ARF, CASRO, ESOMAR, MRA, PBIRG, PMRG, QRCA

Market Research Specialties

Types of Research
 

Market Research Resources

Media

Concept Optimization: At the Heart of 4 Trends Transforming Innovation

by Affinnova

How consumer market knowledge is collected and managed is fundamentally changing, under the impact of four major trends. Read Media »

 
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