Amplitude Research, Inc.
2255 Glades Road
Suite 324A
Boca Raton, FL 33431
Metro Area: West Palm Beach (FL)
Phone: (877) 225-7950
Email: sales@amplituderesearch.net
Web Site: http://www.amplituderesearch.com
Personnel
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Stephen Birnkrant, CEO |
|
|
Doug Pryor, Director of Sales |
| Frann Tillman, Director of Client Services |
Company Description
Amplitude Research® (http://www.amplituderesearch.com) is a full-service online survey company based in Boca Raton, Florida with expertise in market research, customer satisfaction, and employee surveys. Our blue-chip client list covers a wide variety of industries and markets including Fortune 100 companies, regional organizations, advertising agencies, privately held companies, non-profits, government agencies, and other survey research organizations. Amplitude's team of statisticians, survey design professionals, project managers, and IT professionals provide quick response, personalized service with focus on custom questionnaire design, expert survey administration, data analysis, and management friendly report writing.
Affiliations: AMA, MRA, IMRO
Market Research Resources
Article
Survey Hosting - Selecting the Right Vendor
by Marc I. Tillman, Amplitude Research, Inc.
Survey hosting can refer to an ASP offering market research software where users can program and administer their own surveys. At the other end of the spectrum it can refer to a full-service survey solution where the survey company's professional staff programs and administers the survey on its own platform. This article describes differences in each approach and discusses some of the key considerations in the selection of a survey hosting vendor. Read Article »
Article
Mail Surveys - Best Practices
by Marc I. Tillman, Amplitude Research, Inc.
This article discusses best practices to consider in the administration of mail surveys. There is no single idea which by itself will dramatically improve response rates. Instead, it is a combination of properly planned steps that can result in overall enhancement. Read Article »
Article
Online Market Research Surveys - Maximizing Your ROI
by Marc I. Tillman, Amplitude Research, Inc.
The current economic climate has caused some companies to defer or cancel market research projects. In many cases, a company may have correctly determined that the cost of completing a survey within the parameters required for actionable data is no longer possible given its current budget. However, defining exactly what those parameters should be is not always clear, and that is what mostly determines the project cost. This article focuses on the concept of incidence rates, which can be one of the most important cost considerations in designing market research surveys. Read Article »
Article
Online Market Research Surveys - Survey Length
by Marc I. Tillman, Amplitude Research, Inc.
One of the more important aspects of designing online market research surveys is the length of the survey. This should be discussed at the beginning of the survey process as the time it takes for respondents to complete the survey can impact sample costs and the fee for survey hosting services. Read Article »
