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More about Applied Marketing Research, Inc.: Display advertising: See our print advertising Applied Marketing Research, Inc.
420 W. 98th Street View Map » Metro Area: Kansas City (MO--KS) Phone: (816) 442-1010
Website: www.appliedmr.com
Corporate & Individual Affiliations: AMA, MRA, SEPA
Company DescriptionApplied Marketing Research, Inc. provides a full range of marketing research services including: in-home product testing; web-based survey research using advanced techniques (conjoint, discrete choice, max-diff, Hierarchical Bayes); online tabulations, analysis, chart exports, and real-time data reporting; advanced in-house multivariate and statistical analysis; certified focus group moderator with expertise in online focus groups, projective techniques and perception analyzer methods; bi-lingual Spanish interviewing and moderating; executive in-depth interviews; reports formatted to meet your company style preferences; mixed-mode survey capabilities (combining mail, phone, and on-line data collection); digital 50-station phone room with predictive dialing. Branch Offices
Research servicesTypes of Research Advertising Research: Advertising Effectiveness Conjoint/Trade-Off/Choice Models Advertising Research: Advertising Research - General Advertising Research: Advertising Tracking Attitude & Usage Research Brand Research: Brand Equity Brand Research: Brand Image Tracking Brand Research: Brand Loyalty / Satisfaction Brand Research: Brand Positioning Business-to-Business: Business / Professional Research Business-to-Business: Industrial Market Research Consumer Research: General Customer Satisfaction: Customer Loyalty / Value Customer Satisfaction: Customer Satisfaction Studies Employee Surveys International: Marketing Research Marketing Research: Full Service Marketing Research: Multi-Country Studies Marketing Research: Qualitative Research Marketing Research: Quantitative Research New Product Research: Concept Development & Testing New Product Research: Idea Generation New Product Research: Product Development & Testing Package Research: Package Testing Price / Pricing Research Product Research: Product Testing Product Research: Taste Tests Public Opinion / Political: Political Polling Retail Research: Exit Interviews Retail Research: Scanner Data Strategic Research: Market Segmentation Studies Tracking Research Research Techniques & Services Analytical Services: Analysis of Variance/Co-Variance Analytical Services: Conjoint Analysis / Trade-off/Choice Modeling Analytical Services: Data Analysis Analytical Services: Modeling Analytical Services: Multivariate Analysis Analytical Services: Perceptual Mapping Analytical Services: Price Elasticity Analysis Analytical Services: Regression/Correlation Analysis Analytical Services: Segmentation Analytical Services: Statistical Analysis Data Collection Field Services: General Interviewing - Audience: Executives / Professionals Interviewing - Audience: Foreign Language Interviewing - Location: Airport Interviewing - Location: Central Location Interviewing - Location: In-Store Interviewing - Location: Mall Intercept Interviewing - Location: Mall Intercept - Computer Assisted Interviewing - Location: On-Site Interviewing - Method: Email / Diskette-Based Surveys Interviewing - Method: Mail Questionnaires / Surveys Interviewing - Method: Telephone/Mail Combination Interviewing - Method: Telephone - General Interviewing - Method: Telephone - CATI Interviewing - Method: Telephone - WATS Panels: Online Qualitative Services: General Qualitative Services - Moderating: Moderator Qualitative Services - Moderating: General Qualitative Services - Moderating: Consumers Qualitative Services - Moderating: Depth / One-on-One Qualitative Services - Moderating: Executives / Professionals Qualitative Services - Moderating: Financial Services Qualitative Services - Moderating: High Technology Qualitative Services - Moderating: Media Qualitative Services - Moderating: Medical / Health Care Qualitative Services - Moderating: Students Qualitative Services - Moderating: Teenagers Audiences, Industries & Market Specialties International: Geographies: Mexico Advertising Agencies Agriculture / Agribusiness Airlines Association Membership Automotive Automotive Aftermarket Business-to-Business/Industrial Candy/Confectionery Casinos/Gambling Communications Computers: Computer Hardware Computers: Computer Software Construction Industry Consumer Durables Consumer Services Consumers Conventions Demographics: College Students Demographics: Ethnic - General / Multi-cultural Demographics: Ethnic - African-American Demographics: Ethnic - Hispanic / Latino Demographics: Generation X Demographics: Mature / Seniors Demographics: Mothers Demographics: Parents Direct Marketing Electronics Entertainment: Entertainment Industry Entertainment: Movie / Film / TV Previews Exercise & Fitness Financial: General Financial: Credit Cards Financial: Insurance Financial: Investment Banking Financial: Mutual Funds / Stocks / Bonds Health Care / Medical: General - Healthcare Health Care / Medical: General - Medical Health Care / Medical: Doctors / Physicians Health Care / Medical: Hospital Purchasing Agents Health Care / Medical: Pharmacists Health Care / Medical: Veterinarians Health Care / Medical: Alternative Healthcare Health Care / Medical: HMOs / Managed Care Health Care / Medical: Pharmaceutical - OTC Medicines Health Care / Medical: Pharmaceutical - Prescription Medicines High Technology Household Products/Services Housewares International: Worldwide Capabilities International: Asia International: Canada International: Central America & Mexico International: Europe International: South America International: Southeast Asia & India Lawn & Garden Manufacturing / Machinery Media: General Media: Cable / Satellite TV Media: Internet / Online Office Products Packaged Goods Personal Care Items Pet Owners / Foods / Supplies Political Polling / Planning Retail: General Retail: Supermarkets Sports Technology Telecommunications Toys / Games Trade Associations Utilities / Energy Yellow Pages Market Research Software Analysis of Variance CATI - Computer-Aided Telephone Interviewing Cluster Analysis Computerized Interviewing Conjoint / Trade-Off Measurement Demographic Analysis Discriminant Analysis Factor Analysis / Principal Components Market Segmentation Modeling Multivariate Methods Perceptual Mapping Price Elasticity Measurement Quadrant Analysis Ranking Regression / Correlation Analysis Sample Weighting T-Tests Telephone Interviewing / Sampling Verbatim Coding Online Research Tools and Services Online Focus Groups / Interviews: In-Depth Interviewing Online Focus Groups / Interviews: Focus Groups Online Focus Groups / Interviews: Bulletin Boards Online Communities Online Focus Groups / Interviews: Moderating Online Focus Groups / Interviews: Recruiting Online Focus Groups / Interviews: Hosting Online Focus Groups / Interviews: Software Online Panels: Panels Online Panels: Proprietary Panels Online Surveys: Surveys Online Survey-Related Services: Survey Programming Online Survey-Related Services: Survey Reporting and Analysis Online Survey-Related Services: Survey Design Online Data Services: Data Collection Service Providers: Full-Service Provider |
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