Applied Marketing Research, Inc.
420 W. 98th Street
Kansas City , MO 64114
Metro Area: Kansas City (MO--KS)
Phone: (816) 442-1010
Fax: (816) 442-1020
Email: d.phipps@appliedmr.com
Personnel
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Donald L. Phipps, Chairman, CEO |
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Dr. James R. Merrill, President |
Company Description
Applied Marketing Research, Inc. provides a full range of marketing research services including: in-home product testing; web-based survey research using advanced techniques (conjoint, discrete choice, max-diff, Hierarchical Bayes); online tabulations, analysis, chart exports, and real-time data reporting; advanced in-house multivariate and statistical analysis; certified focus group moderator with expertise in in-person or online focus groups, projective techniques and perception analyzer methods; bi-lingual Spanish interviewing and moderating; executive in-depth in-person or online interviews; reports formatted to meet your company style preferences; mixed-mode survey capabilities (combining mail, phone, and on-line data collection); digital 50-station phone room with predictive dialing.
Affiliations: AMA, MRA, QRCA, SEPA
Branch Offices
Applied Marketing Research, Inc. - New York
244 Fifth Avenue, #243K
New York, NY 10001
Phone: (212) 717-5104
Fax: (212) 717-5105
Email: Email Address
URL: www.appliedmr.com
Applied Marketing Research, Inc. - Atlanta
3645 Marketplace Blvd.
Suite 130-301
East Point, GA 30344
Phone: (770) 917-8621
Fax: (770) 917-8622
Email: Email Address
URL: www.appliedmr.com
Applied Marketing Research, Inc. - Northern California
101 A Hickey Blvd.
Suite 118
South San Francisco, CA 94080
Phone: (650) 997-4646
Fax: (650) 997-4647
Email: Email Address
URL: www.appliedmr.com
Market Research Specialties
Types of Research
- Advertising Research: Advertising Effectiveness
- Advertising Research: Advertising Research - General
- Attitude & Usage Research
- Brand Research: Brand Equity
- Brand Research: Brand Loyalty / Satisfaction
- Brand Research: Brand Positioning
- Business-to-Business: Business / Professional Research
- Business-to-Business: Industrial Market Research
- Conjoint/Trade-Off/Choice Models
- Consumer Research: General
- Customer Satisfaction: Customer Satisfaction Studies
- Employee Surveys
- International: Marketing Research
- Marketing Research: Full Service
- Marketing Research: Qualitative Research
- Marketing Research: Quantitative Research
- New Product Research: Concept Development & Testing
- New Product Research: Idea Generation
- New Product Research: Product Development & Testing
- Package Research: Package Testing
- Price / Pricing Research
- Product Research: Product Testing
- Retail Research: Exit Interviews
- Strategic Research: Market Segmentation Studies
- Tracking Research
- Website Usability
Research Techniques & Services
- Data Mining
- Hybrid Research
- Interviewing - Location: Central Location
- Interviewing - Location: On-Site
- Interviewing - Method: Mail Questionnaires / Surveys
- Interviewing - Method: Telephone - CATI
- Interviewing - Method: Telephone - General
- Interviewing - Method: Telephone/Mail Combination
- Mobile Research: Mobile Qualitative
- Panels: Online
- Qualitative Services - Moderating: Consumers
- Qualitative Services - Moderating: Depth / One-on-One
- Qualitative Services - Moderating: Executives / Professionals
- Qualitative Services - Moderating: Financial Services
- Qualitative Services - Moderating: General
- Qualitative Services - Moderating: High Technology
- Qualitative Services - Moderating: Media
- Qualitative Services - Moderating: Medical / Health Care
- Qualitative Services - Moderating: Moderator
- Qualitative Services - Moderating: Students
- Qualitative Services - Moderating: Teenagers
- Qualitative Services: General
Audiences, Industries & Market Specialties
- Advertising Agencies
- Agriculture / Agribusiness
- Association Membership
- Automotive Aftermarket
- Automotive
- Business-to-Business/Industrial
- Casinos/Gambling
- Communications
- Computers: Computer Hardware
- Computers: Computer Software
- Construction Industry
- Consumer Durables
- Consumer Services
- Consumers
- Demographics: College Students
- Demographics: Ethnic - African-American
- Demographics: Ethnic - General / Multi-cultural
- Demographics: Ethnic - Hispanic / Latino
- Demographics: Mothers
- Demographics: Parents
- Electronics
- Entertainment: Entertainment Industry
- Exercise & Fitness
- Financial: Credit Cards
- Financial: General
- Financial: Insurance
- Financial: Mutual Funds / Stocks / Bonds
- Health Care / Medical: Doctors / Physicians
- Health Care / Medical: General - Healthcare
- Health Care / Medical: Hospital Purchasing Agents
- Health Care / Medical: Pharmaceutical - OTC Medicines
- Health Care / Medical: Pharmaceutical - Prescription Medicines
- Health Care / Medical: Pharmacists
- Health Care / Medical: Veterinarians
- High Technology
- Household Products/Services
- International: Geographies: Mexico
- Lawn & Garden
- Manufacturing / Machinery
- Media: Cable / Satellite TV
- Media: General
- Media: Internet / Online
- Office Products
- Packaged Goods
- Personal Care Items
- Pet Owners / Foods / Supplies
- Retail: General
- Retail: Supermarkets
- Sports
- Technology
- Telecommunications
- Trade Associations
- Utilities / Energy
- Yellow Pages
Online Research Tools and Services
- Online Data Services: Data Collection
- Online Focus Groups / Interviews: Bulletin Boards
- Online Focus Groups / Interviews: Focus Groups
- Online Focus Groups / Interviews: In-Depth Interviewing
- Online Focus Groups / Interviews: Moderating
- Online Panels: Panels
- Online Panels: Proprietary Panels
- Online Survey-Related Services: Survey Design
- Online Survey-Related Services: Survey Programming
- Online Survey-Related Services: Survey Reporting and Analysis
- Online Surveys: Surveys
- Service Providers: Full-Service Provider
