B2B International

 

707 Westchester Avenue
White Plains, NY 10604

Metro Area: New York (NY--NJ--CT)

 

Phone: (914) 761-1909

Fax: (914) 761-1503

Email: newyork@b2binternational.com

Personnel
Julia Cupman, Director

www.b2binternationalusa.com

White papers & articles

B2B International Blog (blog)

Twitter 

 

Company Description

B2B International is a business-to-business market research consultancy providing customized b-to-b research and intelligence studies both nationally and globally. We have carried out over two thousand surveys across all industry sectors for some of the world’s largest companies, and published leading books, white papers and articles on marketing and market research. With offices in three continents, our offering includes market assessment and market entry studies, segmentation studies, product development studies, branding studies, customer satisfaction and employee satisfaction research, pricing strategy and advertising studies.

Affiliations: AMA, ESOMAR, MRA

Branch Offices

B2B International (UK)

Bramhall House, 14 Ack Lane East,
Bramhall

Stockport, Manchester SK7 2BY

United Kingdom

Phone: +4416-1440-6000

Fax: +4416-1440-6006

Email: Email Address

URL: www.b2binternational.com

B2B International (China)

Office 1111, Jingtai Tower,
24 Jianguomen Wai Street

Chaoyang District, Beijing 100022

China (Peoples Republic of China)

Phone: +8610-6515-6642

Fax: +8610-6515-6643

Email: Email Address

URL: www.b2binternational.com/china

 
B2B International (China)

20/F The Centre, 989 Chang Le Road
Xu Hui District

Shanghai 200031

China (Peoples Republic of China)

Phone: +8621-5117-5860

Fax: +8621-5116-6899

Email: Email Address

URL: www.b2binternational.com/china

B2B International (UK)

Euston Tower, Floor 33
286 Euston Road

London NW1 3DP

United Kingdom

Phone: +4420-3463-8750

Fax: +4420-3463-8753

Email: Email Address

URL: www.b2binternational.com

 
B2B International (Belgium)

Avenue Louise 65
Box 11

Brussels 1050

Belgium

Phone: +322-535-7873

Email: Email Address

B2B International (Russia)

B2B-Vector Consulting
Building 1, 4a, Samokatnaya ul

Moscow 111033

Russia (Federation)

Phone: +749-5937-4533

Email: Email Address

 
B2B International – Chicago Office

The Willis Tower - Floor 84
233 S. Wacker Drive

Chicago, IL 60606

Phone: (888) 927-0095
(312) 204-7201

Fax: (312) 204-7201

Email: Email Address

URL: www.b2binternationalusa.com

 

Market Research Specialties

Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
 

Market Research Resources

White Paper

A Practical Guide To Market Segmentation

by Paul Hague, Director, B2B International

There are ten basic steps in finding unique segments in your customer base. Segmentation can be created by looking at factors such as purchase history, industry, need, and behaviour. B2B International shares their segmentation methodology in this white paper. Read White Paper »

White Paper

The Role of Promotion in Business to Business Markets

by Paul Hauge, Director, B2B International

This white paper explains how promotions work in the business to business market in constrast with the consumer market. B2B International shares tips on how to test the effectiveness of your promotions and reveals experience-based insights drawn from advertising research. Read White Paper »

White Paper

Loyalty - How To Win Devotion From Your Customers

by Paul Hague, Director, B2B International

Customer satisfaction does not necessarily equate to customer loyalty. Strong indications of loyalty include proactive factors such as personally advocating a product to a friend. Companies wary of hurting loyalty by introducing new suppliers are invited to learn how B2B International measures customer loyalty. Read White Paper »

White Paper

Using Market Research For Product Development

by Julia Cupman, B2B International

Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. Read White Paper »

White Paper

Pricing Research - What Do Our Customers Value?

by Paul Hague and Matthew Harrison, B2B International

Market research can aid businesses facing the challenge of pricing their goods and services by analyzing overt and hidden benefits facing customers. Conjoint analysis and SIMALTO analysis are techniques used by market researchers for assessing the value of an offering. A price tag based on objective assessment rather than judgement is the backbone of effective pricing. Read White Paper »

White Paper

Using Market Intelligence & Competitive Intelligence To Add Value To Your Business

by Matthew Harrison, Julia Cupman, B2B International

The internet supplies an enormous multitude of information - but not necessarily the most useful. Market Intelligence and Competitive Intelligence are ways of gathering information that is highly valuable to buisnesses. This white paper defines the terms and describes the information provided by each. Read White Paper »

Press Release

B2B International Set To Launch Consumer Market Research Agency

by B2B International

Hot on the heels of opening a Chicago office, btob market research specialists, B2B International, are to launch Deep See, a new consumer research agency. Read Press Release »

Press Release

B2B International USA opens Chicago office

by B2B International

Market research and business intelligence agency B2B International continues global expansion - second American office opens, in Chicago. Read Press Release »

 
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