Types of Research

Advertising Research: Advertising Research - General

Attitude & Usage Research

Brand Research: Brand Loyalty / Satisfaction

Brand Research: Brand Positioning

Business-to-Business: Business / Professional Research

Business-to-Business: Industrial Market Research

Competitive Intelligence

Concept / Positioning: Concept Testing

Corporate Image/Identity Research

Customer Satisfaction: Benchmark Studies

Customer Satisfaction: Customer Loyalty / Value

Customer Satisfaction: Customer Satisfaction Studies

Employee Surveys

International: Marketing Research

Marketing Research: Full Service

Marketing Research: Multi-Country Studies

Mystery Shopping: General

New Product Research: General

New Product Research: Concept Development & Testing

New Product Research: Product Development & Testing

Price / Pricing Research

Strategic Research: General

Strategic Research: Market Opportunity/Evaluation Studies

Strategic Research: Market Segmentation Studies

Research Techniques & Services

Consultation: Business-to-Business Research

Consultation: International Research

Consultation: Marketing Research

Consultation: New Product Research

Audiences, Industries & Market Specialties

Business-to-Business/Industrial

Chemical Industry

Communications

Construction Industry

Education

International: Worldwide Capabilities

International: Asia

International: Australia / Pacific Rim

International: Canada

International: Eastern Europe & Russia

International: Europe

International: Southeast Asia & India

Manufacturing / Machinery

Utilities / Energy

A Practical Guide To Market Segmentation | White Paper

Paul Hague, Director, B2B International

There are ten basic steps in finding unique segments in your customer base. Segmentation can be created by looking at factors such as purchase history, industry, need, and behaviour. B2B International shares their segmentation methodology in this white paper. | Read White Paper »

The Role of Promotion in Business to Business Markets | White Paper

Paul Hauge, Director, B2B International

This white paper explains how promotions work in the business to business market in constrast with the consumer market. B2B International shares tips on how to test the effectiveness of your promotions and reveals experience-based insights drawn from advertising research. | Read White Paper »

Loyalty - How To Win Devotion From Your Customers | White Paper

Paul Hague, Director, B2B International

Customer satisfaction does not necessarily equate to customer loyalty. Strong indications of loyalty include proactive factors such as personally advocating a product to a friend. Companies wary of hurting loyalty by introducing new suppliers are invited to learn how B2B International measures customer loyalty. | Read White Paper »

Using Market Research For Product Development | White Paper

Julia Cupman, B2B International

Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. | Read White Paper »

Pricing Research - What Do Our Customers Value? | White Paper

Paul Hague and Matthew Harrison, B2B International

Market research can aid businesses facing the challenge of pricing their goods and services by analyzing overt and hidden benefits facing customers. Conjoint analysis and SIMALTO analysis are techniques used by market researchers for assessing the value of an offering. A price tag based on objective assessment rather than judgement is the backbone of effective pricing. | Read White Paper »

Using Market Intelligence & Competitive Intelligence To Add Value To Your Business | White Paper

Matthew Harrison, Julia Cupman, B2B International

The internet supplies an enormous multitude of information - but not necessarily the most useful. Market Intelligence and Competitive Intelligence are ways of gathering information that is highly valuable to buisnesses. This white paper defines the terms and describes the information provided by each. | Read White Paper »