BrandIQ
2801 Hyperion Ave
Studio 104
Los Angeles, CA 90027
Metro Area: Los Angeles (CA)
Phone: (323) 912-1935
Fax: (323) 912-1939
Email: mmurphy@brandiq.biz
Web Site: http://www.brandiq.biz
Personnel
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Mike Murphy, Chief Energizing Officer (CEO) |
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Steve Foster, Vice President of Brand Research and Strategy |
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Susan Hines, Vice President of Brand Research and Strategy |
Company Description
BrandIQ is a brand research and strategy firm that has a passion to provide management confidence for strategic decisions. We help company leaders Define and quantify risks; Illuminate strategic opportunities; Understand what’s impacting their business; Validate hypotheses; Refine and optimize; Evaluate impact ...........Our clients rave that we help them: Avoid expensive mistakes; Gain peace of mind; Maximize success.
Affiliations: AMA, MRA
Market Research Specialties
Types of Research
- Advertising Research: Advertising Effectiveness
- Attitude & Usage Research
- Brand Research: Brand Equity
- Brand Research: Brand Image Tracking
- Brand Research: Brand Loyalty / Satisfaction
- Brand Research: Brand Positioning
- Brand Research: Line / Franchise Extension
- Concept / Positioning: Concept Optimization
- Concept / Positioning: Concept Testing
- Marketing Research: Full Service
- Marketing Research: Quantitative Research
- New Product Research: Concept Development & Testing
- New Product Research: General
- Product Research: Product Development / Optimization
- Product Research: Taste Tests
- Strategic Research: Market Opportunity/Evaluation Studies
- Strategic Research: Market Segmentation Studies
- Test Market Research
- Tracking Research



