Branding Insights, Inc.
Metro Area: Boston (MA--NH)
Phone: (781) 749-4004
Web Site: http://WWW.BRANDINGINSIGHTSINC.COM
|Robert J. Pietrzak, Principal|
At Branding Insights, we have lived in two distinct and different countries, and speak both languages: marketer and researcher.
Founded in 1998 by a line marketing executive after 16 years of brand management with 3 packaged goods companies, we bring this unique experience to the business of discovering insights and consumer connections that drive sales, in retail formats like food, drug, mass, home center, and big box stores.
We are skilled and experienced moderators, and users of qualitative tools like focus groups, one on one’s, and ethnography, and quantitative tools like on-line, phone, intercept, and product use testing. All research is designed to ensure that your key people are on board.