CMI
2299 Perimeter Park Drive
Atlanta, GA 30341
Metro Area: Atlanta (GA)
Phone: (678) 805-4000
Fax: (770) 936-0714
Email: info@cmiresearch.com
Personnel
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Chet Zalesky, President |
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Ellen Mowbray, SVP, Business Strategy |
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Jean Fasching, Vice President, Business Development |
Company Description
At CMI, we believe successful companies share an important characteristic - strong customer connection. Since 1989, we have supported B2B and B2C service companies in industries such as pharma, financial services, insurance, communications, healthcare, utilities and many others, connect with customers and address critical business issues. Our immersive, integrated approaches help you understand customers’ decision pathways to favorably influence their decisions, guide product development, generate stakeholder buy-in, and create messages that resonate. Our experienced staff combines quantitative survey research methods, advanced analytics, ethnography and other qualitative methods to dive deeper into your customers’ experience.
Affiliations: AMA, CASRO, ESOMAR, PMRG, QRCA
Market Research Specialties
Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
Market Research Resources
Article
Moving Beyond Claims-Based Messaging
by Mike Mabey, Pharmaceutical Executive, CMI
Improving communication means appealing to physicians' heads as well as their hearts. A message that incorporates both claims-based and emotional characteristics should be a more powerful advocate for a brand than a strictly claims-based message. Read Article »
