C+R Research Services, Inc.
500 North Michigan Avenue
12th Floor
Chicago, IL 60611
Metro Area: Chicago (IL--IN--WI)
Phone: (312) 828-9200
Fax: (312) 527-3113
Email: info@crresearch.com
Personnel
|
|
Robbin Jaklin, President |
|
|
Walt Dickie, Executive Vice President |
Company Description
At C+R Research, an established consumer insights firm built on creative minds and experienced talent, we have a knack for designing innovative and effective quantitative and qualitative methods. Our goal is to capture the nature of consumers and their brand stories through online and traditional approaches. A blend of inspired design thinking, curiosity, common sense and technology is our success formula to give our clients what they expect from a research partner—relevant insights, and clearer, more honest results that lead to smarter business decisions and more meaningful products and experiences for their consumers. And, we top it off with deep expertise in youth, parents, Latinos and shoppers.
Affiliations: AMA, CASRO, MRA, QRCA
Special Products and Services
BoomerEyes
Offers qualitative and quantitative marketing research focused on helping companies keep a pulse on the evolving needs of the Baby Boomer generation.
KidzEyes®/TeensEyes®
Youth market experts offer full service marketing research among kids, tweens and teens, ages 6-18. Online panels provide access to thousands of youth and their parents across the U.S.
LatinoEyes®
Specializing in the U.S. Hispanic market, the experienced researchers of LatinoEyes® have a deep understanding of both U.S. and Latino cultures - offering full service quantitative and qualitative marketing research.
ParentSpeak
An online parent community that provides a platform for parents to discuss their experiences while participating in various research projects.
ShopperEyes®
Dedicated to bringing the retail customer experience to life for clients with innovative qualitative and quantitative approaches. These capabilities, coupled with shopper and demographic expertise, produce superior shopper insights.
YouthBeat®
The youth and family insight service grounded in ongoing quantitative and qualitative research with kids, tweens, teens and their parents.
Market Research Specialties
Types of Research
- Advertising Research: Advertising Effectiveness
- Advertising Research: Advertising Research - General
- Attitude & Usage Research
- Brand Research: Brand Equity
- Brand Research: Brand Identity
- Brand Research: Brand Image Tracking
- Brand Research: Brand Loyalty / Satisfaction
- Brand Research: Brand Positioning
- Brand Research: Line / Franchise Extension
- Concept / Positioning: Concept / Positioning Development
- Concept / Positioning: Concept Optimization
- Concept / Positioning: Concept Testing
- Consumer Research: General
- Corporate Image/Identity Research
- Customer Satisfaction: Benchmark Studies
- Customer Satisfaction: Customer Loyalty / Value
- Customer Satisfaction: Customer Satisfaction Studies
- Customer Satisfaction: Service Quality Needs & Measurement
- Marketing Research: Full Service
- Marketing Research: Qualitative Research
- Marketing Research: Quantitative Research
- Media Research: Cable / Satellite TV
- New Product Research: Concept Development & Testing
- New Product Research: General
- New Product Research: Product Development & Testing
- Package Research: Package Testing
- Price / Pricing Research
- Product Research: Home Use Tests
- Product Research: Product Development / Optimization
- Product Research: Product Testing
- Product Research: Taste Tests
- Shopper Insights
- Strategic Research: Market Segmentation Studies
- Syndicated / Published Market Research
- Tracking Research
Research Techniques & Services
- Analytical Services: Conjoint Analysis / Trade-off/Choice Modeling
- Analytical Services: Segmentation
- Analytical Services: Statistical Analysis
- Consultation: Business-to-Business Research
- Consultation: Consumer Research
- Consultation: Ethnic Groups / Research
- Consultation: Marketing Research
- Ethnography / Observational Research
- Interviewing - Audience: Ethnic Groups
- Mobile Research: Mobile Qualitative
- Mobile Research: Mobile Surveys
- Panels: Diary
- Panels: Online
- Qualitative Services - Moderating: Children
- Qualitative Services - Moderating: Consumers
- Qualitative Services - Moderating: Depth / One-on-One
- Qualitative Services - Moderating: Ethnic Groups
- Qualitative Services - Moderating: Executives / Professionals
- Qualitative Services - Moderating: Financial Services
- Qualitative Services - Moderating: General
- Qualitative Services - Moderating: Mature / Seniors
- Qualitative Services - Moderating: Students
- Qualitative Services - Moderating: Teenagers
- Qualitative Services - Related: Video Editing and Analysis
- Qualitative Services - Related: Video Taping
- Qualitative Services: General
- Text Analytics
Audiences, Industries & Market Specialties
- Alcoholic Beverages
- Beverages
- Business-to-Business/Industrial
- Candy/Confectionery
- Consumer Services
- Consumers
- Demographics: Children
- Demographics: College Students
- Demographics: Ethnic - General / Multi-cultural
- Demographics: Ethnic - Hispanic / Latino
- Demographics: Mature / Seniors
- Demographics: Mothers
- Demographics: Parents
- Demographics: Teenagers / Youth
- Entertainment: Entertainment Industry
- Financial: Banking - Retail
- Financial: Credit Cards
- Financial: General
- Financial: Insurance
- Foods / Nutrition
- Household Products/Services
- Media: Cable / Satellite TV
- New Products
- Packaged Goods
- Personal Care Items
- Pet Owners / Foods / Supplies
- Retail: Drug Stores / Pharmacies
- Retail: Fast Food Industry
- Retail: General
- Retail: Restaurants / Food Service
- Retail: Supermarkets
- Sports
- Toys / Games
Online Research Tools and Services
- Online Communities
- Online Focus Groups / Interviews: Bulletin Boards
- Online Focus Groups / Interviews: Focus Groups
- Online Focus Groups / Interviews: In-Depth Interviewing
- Online Focus Groups / Interviews: Moderating
- Online Focus Groups / Interviews: Web Broadcasting / Streaming Video
- Online Panels: Panels
- Online Panels: Proprietary Panels
- Online Survey-Related Services: Survey Reporting and Analysis
- Online Surveys: Surveys
Market Research Resources
Article
Master Your Story with Apps + Video Collages!
by Shaili Bhatt, C + R Research Services, Inc.
It is time to rethink the way we share mobile pictures and videos — and consume other mobile media — and look for tech-savvy time-savers. Read Article »






