Centrac DC, LLC
Metro Area: Washington (DC--VA--MD)
Phone: (301) 840-3850
Fax: (301) 840-3859
|Jeffrey C. Adler, President|
We enhance decision making by designing and executing high quality innovative research using a collaborative approach – efficiently and expediently with high quality standards. Call to learn about full service custom quantitative and qualitative (traditional & virtual) research techniques / execution methods successfully employed in consumer, business, healthcare / medical / surgical, industrial, and other applications. State-of-the-art analysis & data collection (Internet, phone, in-person). Specialists in difficult to reach targets & “Virtual Venues™ for Qualitative Research,” which facilitate a variety of interaction not generally possible in traditional settings, leading to a more robust experience, and richer data. Originally part of the Centrac family, founded in 1971.
Affiliations: AMA, MRA, PMRG, QRCA
Special Products and Services
Virtual Venues™ for Qualitative Research
Virtual “venues” are now an accepted means of gathering data, thanks to an increase in researcher and consumer comfort/familiarity, acceptance and use of Internet technology. Online technologies facilitate a variety of interaction that is not generally possible in traditional settings, leading to a more robust experience, and richer data.
Virtual Concept Validation
By validating early and often in the development process we save clients millions of dollars! We create simulated real life scenarios (e.g. simulated operating room, virtual patient rooms) for hands on interaction with product concepts and prototypes in all stages of development. This enables clients to check in with customers early and often.
Centrac360™ — Healthcare from all angles
Because our clients are in very diverse aspects of the healthcare arena, we offer a unique approach – conducting research from both the medical and business side of healthcare among clinical, B2B and consumer audiences. Unique methods such as mock new product / formulary approval committees to recreate interdisciplinary decision making processes.
Centrac DC, LLC: Washington, D.C.
Washington, DC 20850
Phone: (301) 840-3850
Email: Email Address