Community Marketing, Inc.
584 Castro St. # 834
San Francisco, CA 94114
Metro Area: San Francisco-Oakland (CA)
Phone: (415) 437-3800
Fax: (415) 552-5104
Email: tom@CommunityMarketingInc.com
Personnel
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Thomas Roth, President, Founder |
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Heather Torch, Quantitative Research Director |
| David Paisley, Qualitative Research Director |
Company Description
Community Marketing, Inc. (CMI) is the pioneer in gay and lesbian consumer market intelligence and communications, and remains on the leading edge of the segment today. Since 1992, we’ve conducted extensive LGBT market research (see website for details) to understand the market so we don’t have to “reinvent the wheel” at your expense. We begin with dedicated market research surveys and focus groups to gain insight on your best approaches toward the LGBT marketplace. We sample from our own proprietary panel of 60,000 LGBT consumers. Based on the research, we develop your positioning and opportunity assessment resulting in a clear, educated approach to marketing development.
Affiliations: AMA, ARF
Market Research Specialties
Research Techniques & Services
Audiences, Industries & Market Specialties
Market Research Resources
White Paper
Gay & Lesbian Consumer Index Study
by Community Marketing, Inc.
CMI's LGBT Consumer Index is a comprehensive and demographically representative LGBT consumer study with over 30,000 survey participants. This report explores motivations, preferences and sensitivities, and tracks consumer trends in the gay and lesbian market. Read White Paper »
White Paper
CMIGreen Traveler Study
by Community Marketing, Inc.
Rising public awareness of sustainability issues and understanding consumer preferences and behaviors presents new opportunities for the tourism and hospitality industries. The fundamental question today is not “whether” sustainability will influence consumer choice and your bottom line, but “how.” The CMIGreen Traveler Study is designed to provide insights on understanding and leveraging the opportunities of the sustainable travel marketplace. Read White Paper »
White Paper
CMIGreen 2nd Annual Green Traveler Survey Report
by Community Marketing, Inc.
Consumer preferences and behaviors have demonstrated to the tourism and hospitality industries that sustainability presents a range of new opportunities, as public awareness and demand rises. The fundamental question today is not whether sustainability will influence consumer choice and your bottom line — but how. Read White Paper »
White Paper
Gay and Lesbian Tourism Study
by Community Marketing, Inc.
This is the 14th Annual Gay & Lesbian Tourism Report from Community Marketing, Inc. This report is based on survey responses from about 4700 Americans self-identified as gay and lesbian consumers. The findings explores tourism and hospitality opportunities in the gay and lesbian market. Read White Paper »
White Paper
A Profile of LGBT Consumers: Restaurant Spending, Influencers and Dining Preferences
by Community Marketing, Inc.; Andrew Freeman & Co.
This is Community Marketing, Inc. and Andrew Freeman & Co.'s first in-depth look at gay and lesbian restaurant behaviors. This study seeks to understand dining out habits, spending patterns, restaurant selection influencers, impressions of restaurants, and more. Read White Paper »
White Paper
CMI’s 5th Annual Gay & Lesbian Community Survey
by Community Marketing, Inc.
Each year Community Marketing, Inc. conducts a survey among self-identified members of the gay & lesbian community. This year marked trends in social media, mobile usage, and increased buying power from this important industry segment. Read White Paper »
