Consumer Insights, Inc.

320 N. Goodman St.
Rochester, NY 14607
Metro Area: Buffalo (NY)
Phone: (585) 271-0200
Fax: (585) 271-0229
Email: norman.frendberg@consumerinsights.com
Web Site: http://www.consumerinsights.com
Personnel
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Norman Frendberg, President |
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Eliot Roth, Executive Vice President |
Company Description
MAXIMIZE YOUR LEARNING. SIMPLIFY YOUR LIFE. Consumer Insights is a full-service supplier. We have been providing our clients with a smarter approach to market research for over 25 years. In 2011, we acquired SONAR Strategies, an innovation and brand strategy consulting group. Leveraging the combined expertise, we now offer more complex perspectives to many of our traditional quantitative studies, as well as a broad array of qualitative services. We utilize a variety of both traditional and unique methodologies, coupled with a dynamic assortment of adjacent services, designed to drive better learning and reduce the burden on you. Research areas include Concept Development, Product Testing, Consumer Behavior, Brand/Market Monitoring, Retail Intercept, Message Testing, and Consulting.
Affiliations: AMA
Market Research Specialties
Types of Research
- Attitude & Usage Research
- Concept / Positioning: Concept / Positioning Development
- Concept / Positioning: Concept Testing
- Marketing Research: Full Service
- Marketing Research: Quantitative Research
- Modeling & Predictive Research: Forecasting
- New Product Research: Concept Development & Testing
- Package Research: Package Testing
- Product Research: Home Use Tests
- Product Research: Product Testing
- Strategic Research: Market Segmentation Studies



