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More about Copernicus Marketing Consulting and Research: Copernicus Marketing Consulting and Research
200 Clarendon Street View Map » Metro Area: Boston (MA--NH) Phone: (617) 449-4200
Website: www.copernicusmarketing.com
Corporate & Individual Affiliations: AMA, MRA, PMRG
Company DescriptionCopernicus is a research-driven marketing consulting firm in the business of transforming companies. We provide customized, growth-oriented insights and recommendations that have changed brand trajectories, career paths, sometimes entire companies and even industries. We work with B2B and B2C, for-profit and not-for-profit, companies in a variety of industries. Special Products & ServicesBest Practices Audit(sm) - An innovative service which assesses marketing decision making in 15 critical strategic areas compared to world-class practices. Performance Audit(sm) - Insightful tool for assessing how one brand performs relative to competitors in terms of a “hierarchy of effects” model. Competency Audit(sm) - In-depth evaluation of marketing competencies to ensure the systems, structures, leadership, and talent are in place to achieve future goals and objectives. Segmentation Audit - A unique service which evaluates a firm's segmentation and targeting practices using a comprehensive, 22 factor, 289 item model. Customer Equity Optimizer - Based on the work of Rust, Lemon, and Zeithaml and published in "The Harvard Business Review," a breakthrough model for determining how to spend marketing dollars to maximize profitability. Custom Research(sm) - Made-to-order studies which address specific issues and questions posed by client management with no predetermined methodology. Strategy Consulting - Bottom-line oriented targeting, positioning, advertising, product configuration, pricing, and services consulting using proprietary research methodologies, models, and consulting tools. Sales Strategy Consulting - A new approach to help integrate the sales and marketing functions, providing the sales force with a clear targeting strategy and scripts to employ when pursuing high ROI buyers. Brand Vision Architecture - Helps companies develop a powerful brand vision and mission for any product, service, or corporation as a whole. Target Optimizer(sm) - Market segmentation and modeling approach that finds and describes the high ROI customers and prospects. Brand Strategy Matrix(sm) - Novel model for determining how a brand performs relative to competitors on key dimensions that truly motivate buyers and differentiate brands. Positioning Simulator - Comprehensive analysis of positioning opportunities in terms of motivating power, performance versus competitors, and feasibility to implement that identifies the most impactful solution. Concept Engineering(sm) - Evaluates more than a million alternative product/service concepts and/or product/service prototypes in terms of revenues and profits to find the new/restaged product or service primed for financial success. Media Optimizer(sm) - An approach to finding and describing a high return media plan given a defined market target and positioning. Marketing Planning - Integrated consulting services and modeling tools, connecting inputs such as strategy, tactics, and GRPs, to outputs such as awareness, sales, and profits to find the plan with the highest ROI. New Product Development - An approach to successful new product development, covering segmentation and “white space” analysis through creative ideation, concept screening, early volumetric forecasting, simulated test marketing, in-market tacking, and ROI analysis. Copernican Discovery(sm) - As described in, “Market New Products Successfully,” a book by the company’s principals, a simulated test marketing technology for forecasting and diagnosing the performance of new/re-staged products, services, and marketing plans. Guided Implementation(sm) - Consulting services and tools which ensure flawless execution of a marketing plan to maximize performance and marketing ROI. Brand Strategy Consulting - Guides the conversion of targeting and positioning strategy into the nine elements of brand communication, including the positioning statement, communications plan, and visual identity. Satisfact./Loyalty Audit - Designed to monitor and diagnose customer service programs, customer satisfaction and loyalty using research-driven tools. Brand Equity Model(sm) - A published seven-factor model which helps marketers measure, monitor, and manage brand equity. Reputation Assessment - Innovative tools which assist in building corporate image, reputation, and equity as a result, improve P/E ratios. Media ROI Assessment - A measurement service to assess the differential ROI of traditional and non-traditional media both short-term and long-term. Sponsorship Measurement - Determines the impact of sponsorships on sales-based ROI and brand and customer equity. MarCom Measurement - Uses a conceptual model of campaign effectiveness that shows the key links in a “chain reaction” to assess performance and guide improvements to ensure optimal performance.
Branch Offices
Research servicesTypes of Research Advertising Research: Advertising Effectiveness Advertising Research: Advertising Research - General Advertising Research: Advertising Response Modeling Advertising Research: Advertising Tracking Advertising Research: Communications Strategy Research Advertising Research: Copy Testing - Outdoor Advertising Research: Copy Testing - Print Advertising Research: Copy Testing - Radio Advertising Research: Copy Testing - Television Attitude & Usage Research Brand Research: Brand Equity Brand Research: Brand Identity Brand Research: Brand Image Tracking Brand Research: Brand Loyalty / Satisfaction Brand Research: Brand Positioning Brand Research: Line / Franchise Extension Business-to-Business: Business / Professional Research Business-to-Business: Industrial Market Research Concept / Positioning: Concept / Positioning Development Concept / Positioning: Concept Optimization Concept / Positioning: Concept Testing Consumer Research: General Corporate Image/Identity Research Customer Satisfaction: Benchmark Studies Customer Satisfaction: Customer Loyalty / Value Customer Satisfaction: Customer Satisfaction Studies Customer Satisfaction: Service Quality Needs & Measurement Geo-Demographic Research International: Marketing Research International: Marketing Marketing Research: Full Service Marketing Research: Multi-Country Studies Marketing Research: Qualitative Research Marketing Research: Quantitative Research Media Research: General Media Research: Audience Research Modeling & Predictive Research: Forecasting Modeling & Predictive Research: Marketing & Sales Effectiveness Modeling & Predictive Research: Modeling / Simulation Studies Modeling & Predictive Research: Simulated Test Marketing New Product Research: General New Product Research: Concept Development & Testing New Product Research: Post-Launch Tracking New Product Research: Product Development & Testing Price / Pricing Research Problem Detection / Dissatisfaction Product Research: Product Development / Optimization Promotion Development/Evaluation Studies Strategic Research: General Strategic Research: Market Opportunity/Evaluation Studies Strategic Research: Market Segmentation Studies Test Market Research Tracking Research Research Techniques & Services Analytical Services: Analysis of Variance/Co-Variance Analytical Services: Census Data / Demographic Analysis / Geo-Demographic Clustering Analytical Services: Conjoint Analysis / Trade-off/Choice Modeling Analytical Services: Data Analysis Analytical Services: Forecasting Analytical Services: Modeling Analytical Services: Multivariate Analysis Analytical Services: Perceptual Mapping Analytical Services: Price Elasticity Analysis Analytical Services: Regression/Correlation Analysis Analytical Services: Segmentation Analytical Services: Statistical Analysis Consultation: General Consultation: Advertising / Communication Consultation: Business-to-Business Research Consultation: Consumer Research Consultation: Ethnic Groups / Research Consultation: International Research Consultation: Marketing / Marketing Effectiveness Consultation: Marketing Research Consultation: Media Research Consultation: New Product Research Qualitative Services: General Technical Services: Database Development Audiences, Industries & Market Specialties Business-to-Business/Industrial Consumers Demographics: Ethnic - General / Multi-cultural Financial: General Media: General New Products Service Industries Market Research ResourcesGet More From Advertising Tracking Research | Article Copernicus Marketing Consulting and Research
Study Shows Emotional Connection Currently More Pipe (or Hype) Dream Than Reality | Article Copernicus Marketing Consulting and Research
Psychographic Profile: East Coast vs. West Coast Stereotypes | Article Copernicus Marketing Consulting & Research
Rolling Out a New Product? Take 3 Steps to Nail Execution | Article Copernicus Marketing Consulting and Research
Innovation Needn't Be Such a Scary Proposition For Marketers | Article Copernicus Marketing Consulting and Research
Simulated Test Marketing Gets Your New Products/Services Off on the Right Foot | Article Copernicus Marketing Consulting and Research
How to Identify the Most Profitable Targets | Article Copernicus Marketing Consulting and Research
Top 10 Reasons for New Product Failure | Article Copernicus Marketing Consulting and Research
Marketing Decisions Still Made With More Guts Than Brains | Article Copernicus Marketing Consulting and Research
Interview: Adapting Marketing Research Tools for the Digital Age | Article Copernicus Marketing Consulting and Research
You Can Get Marketers To Eat Their Spinach | Article Copernicus Marketing Consulting and Research
Why Doesn't My Market Segmentation Work? | Article Copernicus Marketing Consulting and Research
Psychographic Profile: What Your Position on the Legalization of Marijuana Might Say About You | Article Copernicus Marketing Consulting and Research
The Real Mystery of Political Polls | Article Copernicus Marketing Consulting and Research
Attitudinal and Behavioral Profile of People Who Are In Excellent Health | Article Copernicus Marketing Consulting and Research
Good Versus Bad Market Segmentation | Service Copernicus Marketing Consulting and Research
3 Tools to Get a Read on Marketing Performance in 30 Days | Article Copernicus Marketing Consulting and Research
Marketing Myth: Positioning Is No Longer Relevant | Article Copernicus Marketing Consulting and Research
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