Copernicus Marketing Consulting and Research
200 Clarendon Street
23rd Floor
Boston, MA 02116
Metro Area: Boston (MA--NH)
Phone: (617) 449-4200
Fax: (617) 449-4197
Email: ami.bowen@copernicusmarketing.com
Personnel
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Kevin J. Clancy, Ph.D., Chairman |
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Eric Paquette, Senior Vice President |
Company Description
Copernicus is a research-driven marketing consulting firm in the business of transforming companies. We use frontline experience, business-building ideas, and state-of-the-science research to develop, plan, and implement marketing strategies that change brand trajectories. We work with B2C and B2B, for-profit and not-for-profit companies across a variety of industries.
Affiliations: AMA, MRA
Special Products and Services
Best Practices Audit(sm)
An innovative service which assesses marketing decision making in 15 critical strategic areas compared to world-class practices.
Segmentation Audit
A unique service which evaluates a firm's segmentation and targeting practices using a comprehensive, 22 factor, 289 item model.
Strategy Consulting
Bottom-line oriented targeting, positioning, advertising, product configuration, pricing, and services consulting using proprietary research methodologies, models, and consulting tools.
Positioning Simulator
Comprehensive analysis of positioning opportunities in terms of motivating power, performance versus competitors, and feasibility to implement that identifies the most impactful solution.
Concept Engineering(sm)
Evaluates more than a million alternative product/service concepts and/or product/service prototypes in terms of revenues and profits to find the new/restaged product or service primed for financial success.
Marketing Planning
Integrated consulting services and modeling tools, connecting inputs such as strategy, tactics, and GRPs, to outputs such as awareness, sales, and profits to find the plan with the highest ROI.
Innovation Strategy Consulting
An approach to successful new product development, covering segmentation and “white space” analysis through creative ideation, concept screening, early volumetric forecasting, simulated test marketing, in-market tacking, and ROI analysis.
Copernican Discovery(sm)
A simulated test marketing technology for forecasting and diagnosing the performance of new/re-staged products, services, and marketing plans.
Brand Strategy Consulting
Guides the conversion of targeting and positioning strategy into the nine elements of brand communication, including the positioning statement, communications plan, and visual identity.
Satisfact./Loyalty Audit
Designed to monitor and diagnose customer service programs, customer satisfaction and loyalty using research-driven tools.
Brand Equity Model(sm)
A published seven-factor model which helps marketers measure, monitor, and manage brand equity.
Media ROI Assessment
A measurement service to assess the differential ROI of traditional and non-traditional media both short-term and long-term.
Market Segmentation Research
Digitally-minded, state-of –the-science approach that integrates measures of profitability and ensures highly-actionable results that guide key marketing strategy and innovation decisions.
Shopper Insights
Three new research-driven services that enable improved communications planning along the path-to-purchase; enhanced relationships with retail accounts; and better conversion to sales.
Branch Offices
Copernicus Marketing Consulting and Research
230 East Avenue
3rd Floor
Norwalk, CT 06855
Phone: (203) 831-2370
Fax: (203) 831-2383
Email: Email Address
Peter Krieg, President and CEO
Jeffrey Maloy, Senior Vice President
Brett Goodwin, Senior Vice President
Copernicus Brasil
Rua do Rocio, 220 - Conj. 32 - 3º andar
Edifício Atrium I - Vila Olímpia
São Paulo SP CEP: 04552-903
Brazil
Phone: +5511-2169-7272
Fax: +5511-2169-7273
Email: Email Address
URL: www.copernicusmarketing.com/international-offices/copernicus-brazil/
Alberto Cerqueira Lima, President
Copernicus Brasil
Avenida Visconde de Pirajá, 433 - sala 902
Ipanema
Rio de Janeiro RJ CEP: 22410-003
Brazil
Phone: +5521-2522-2525
Email: Email Address
URL: www.copernicusmarketing.com/international-offices/copernicus-brazil/
Patricia Cerqueira, Vice President
Market Research Specialties
Types of Research
- Advertising Research: Advertising Effectiveness
- Advertising Research: Advertising Research - General
- Advertising Research: Advertising Tracking
- Advertising Research: Communications Strategy Research
- Attitude & Usage Research
- Brand Research: Brand Equity
- Brand Research: Brand Identity
- Brand Research: Brand Image Tracking
- Brand Research: Brand Loyalty / Satisfaction
- Brand Research: Brand Positioning
- Business-to-Business: Business / Professional Research
- Business-to-Business: Industrial Market Research
- Concept / Positioning: Concept / Positioning Development
- Concept / Positioning: Concept Optimization
- Concept / Positioning: Concept Testing
- Consumer Research: General
- Customer Satisfaction: Customer Loyalty / Value
- Customer Satisfaction: Customer Satisfaction Studies
- Customer Satisfaction: Service Quality Needs & Measurement
- Geo-Demographic Research
- International: Marketing Research
- International: Marketing
- Marketing Research: Full Service
- Marketing Research: Multi-Country Studies
- Marketing Research: Qualitative Research
- Marketing Research: Quantitative Research
- Media Research: General
- Modeling & Predictive Research: Forecasting
- Modeling & Predictive Research: Marketing & Sales Effectiveness
- Modeling & Predictive Research: Modeling / Simulation Studies
- Modeling & Predictive Research: Simulated Test Marketing
- New Product Research: Concept Development & Testing
- New Product Research: General
- New Product Research: Post-Launch Tracking
- New Product Research: Product Development & Testing
- Price / Pricing Research
- Problem Detection / Dissatisfaction
- Product Research: Product Development / Optimization
- Promotion Development/Evaluation Studies
- Strategic Research: General
- Strategic Research: Market Opportunity/Evaluation Studies
- Strategic Research: Market Segmentation Studies
- Tracking Research
Research Techniques & Services
- Analytical Services: Census Data / Demographic Analysis / Geo-Demographic Clustering
- Analytical Services: Conjoint Analysis / Trade-off/Choice Modeling
- Analytical Services: Data Analysis
- Analytical Services: Forecasting
- Analytical Services: Modeling
- Analytical Services: Multivariate Analysis
- Analytical Services: Perceptual Mapping
- Analytical Services: Price Elasticity Analysis
- Analytical Services: Regression/Correlation Analysis
- Analytical Services: Segmentation
- Analytical Services: Statistical Analysis
- Consultation: Advertising / Communication
- Consultation: Business-to-Business Research
- Consultation: Consumer Research
- Consultation: Ethnic Groups / Research
- Consultation: General
- Consultation: International Research
- Consultation: Marketing / Marketing Effectiveness
- Consultation: Marketing Research
- Consultation: Media Research
- Consultation: New Product Research
- Qualitative Services: General
- Technical Services: Database Development
Audiences, Industries & Market Specialties
Market Research Resources
Article
Customer Satisfaction in a Slump: Even the Net Promoters Agree
by Copernicus Marketing Consulting and Research
This article discusses the the latest statistics from the American Customer Satisfaction Index (ASCI). Read Article »
Article
"Actionable Insights": Watchword or Buzzword?
by Copernicus Marketing Consulting and Research
This article discusses the measurement of the return on marketing research investments and what to with all the “insights” into customers and prospects. Read Article »
Article
Get More From Advertising Tracking Research
by Copernicus Marketing Consulting and Research
Advertising tracking research often returns results that don't help marketers: it can take months for tracking numbers to change significantly and even when they do, they provide little insight into why they went up or down. Here are three things you can do today to get more from advertising tracking research tomorrow. Read Article »
Article
Study Shows Emotional Connection Currently More Pipe (or Hype) Dream Than Reality
by Copernicus Marketing Consulting and Research
Brands strive to build an emotional connection with consumers, but how many consumers actually respond to these efforts? This article reveals findings from a study of U.S. consumers about emotional connection to brands. Read Article »
Article
Interview With An Expert: Rolf Olsen on Social Media Listening
by Copernicus Marketing Consulting and Research
Social conversation may offer marketers a constant stream of real-time data on trends, unmet customer needs, and campaign and new product performance, but there’s a whole host of questions that marketers still have to answer when it comes to using and applying information gathered via social listening to marketing decisions. Read Article »
Article
5 Ways to Eliminate Advertising ROI Anxiety in 2012
by Copernicus Marketing Consulting and Research
Sticking with tried-and-true media vehicles that have performed reliably may be one way marketers can alleviate advertising ROI anxiety. We have five more solutions to knock it out all together in 2012. Read Article »
Article
10 Need-to-Knows to Find Good Customer Targets in the Digital Age
by Copernicus Marketing Consulting and Research
In addition to revenue measures, there are other characteristics that make one customer more valuable than another because they’re easier to get and keep, as well as engage as co-marketers. Here are 10 need-to-knows about current and prospective customers that will clearly and definitively guide marketers to good customer targets in the digital age. Read Article »
Article
Psychographic Profile: East Coast vs. West Coast Stereotypes
by Copernicus Marketing Consulting & Research
Psychographics include variables related to attitudes, interests, personality characteristics, and values. This article shares insights on East Coast vs West Coast stereotypes. Read Article »
Article
Rolling Out a New Product? Take 3 Steps to Nail Execution
by Copernicus Marketing Consulting and Research
While finding the right new product or service is a pretty high hurdle in and of itself, there’s also the marketing plan and the often overlooked execution plan to consider. Here are three steps you can take to keep all the parts of the marketing plan heading in the same direction as you roll it out into market. Read Article »
Article
Innovation Needn't Be Such a Scary Proposition For Marketers
by Copernicus Marketing Consulting and Research
Marketers view innovation as key to combating hard economic times, yet less than half have expressed satisfaction with innovation efforts. Creating a new product includes finding the perfect price: market research helps pin down this element and in turn helps produce a market winner. Read Article »
Article
Simulated Test Marketing Gets Your New Products/Services Off on the Right Foot
by Copernicus Marketing Consulting and Research
Simulated test marketing research enables you to experiment and hone in on the best marketing plan. Learn more about this method and its application in this article. Read Article »
Article
How to Identify the Most Profitable Targets
by Copernicus Marketing Consulting and Research
A top ten list of criteria used to identify financially-optimal targets. Read Article »
Article
Top 10 Reasons for New Product Failure
by Copernicus Marketing Consulting and Research
This article presents reasons why only 10-20% of new products and services succeed. Read Article »
Article
Marketing Decisions Still Made With More Guts Than Brains
by Copernicus Marketing Consulting and Research
This article shares findings from a survey of marketing executives and their decision-making approaches - intuitive judgment versus data and research-based. Read Article »
Article
Interview: Adapting Marketing Research Tools for the Digital Age
by Copernicus Marketing Consulting and Research
Marketing Fray sat down with Copernicus' Eric Paquette, a senior vice president at the firm who's leading the digital charge, and posed three questions about how and what marketers can do to make good digital marketing decisions. Read Article »
Article
You Can Get Marketers To Eat Their Spinach
by Copernicus Marketing Consulting and Research
Marketers tend to distrust research and data, even though in principle they agree research is good for decision-making. This article shares tips for getting marketers to bring together principle and practice. Read Article »
Article
Why Doesn't My Market Segmentation Work?
by Copernicus Marketing Consulting and Research
This article shares scenarios where you might run into problems with market segmentation. Read Article »
Article
Psychographic Profile: What Your Position on the Legalization of Marijuana Might Say About You
by Copernicus Marketing Consulting and Research
Psychographics include variables related to attitudes, interests, personality characteristics, and values. This psychographic profile looks at a side-by-side comparison of the attitudes, behaviors and demographics of the opposite sides of a hotly debated topic: the legalization of marijuana. Read Article »
Article
The Real Mystery of Political Polls
by Copernicus Marketing Consulting and Research
Ahead of the 2008 U.S. presidential election, Copernicus Marketing Consulting and Research looked at the phenomenon of "polling failure" and response bias based on social desirability. Read Article »
Article
Attitudinal and Behavioral Profile of People Who Are In Excellent Health
by Copernicus Marketing Consulting and Research
Do you start every conversation with litany of what ails you? A behavioral and attitudinal comparison of people who say they are NOT in excellent health vs. those who say they are. Read Article »
Article
Good Versus Bad Market Segmentation
by Copernicus Marketing Consulting and Research
The qualities of good market segmentation include the results - does the research yield distinct, proprietary, highly profitable market segments? Copernicus Marketing Consulting and Research shares their 5 steps toward good market segmentation. Read Article »
Article
3 Tools to Get a Read on Marketing Performance in 30 Days
by Copernicus Marketing Consulting and Research
Article
Marketing Myth: Positioning Is No Longer Relevant
by Copernicus Marketing Consulting and Research
Marketers have lost control of certain aspects of brand communication - it is no longer enough to identify and communicate one brand position. Brands now target specific groups of consumers to ensure their message is relevant, compelling and motivating. One of the most important steps is using customer input, as described in this article. Read Article »
