Best Practices Audit(sm) - An innovative service which assesses marketing decision making in 15 critical strategic areas compared to world-class practices.

Performance Audit(sm) - Insightful tool for assessing how one brand performs relative to competitors in terms of a “hierarchy of effects” model.

Competency Audit(sm) - In-depth evaluation of marketing competencies to ensure the systems, structures, leadership, and talent are in place to achieve future goals and objectives.

Segmentation Audit - A unique service which evaluates a firm's segmentation and targeting practices using a comprehensive, 22 factor, 289 item model.

Customer Equity Optimizer - Based on the work of Rust, Lemon, and Zeithaml and published in "The Harvard Business Review," a breakthrough model for determining how to spend marketing dollars to maximize profitability.

Custom Research(sm) - Made-to-order studies which address specific issues and questions posed by client management with no predetermined methodology.

Strategy Consulting - Bottom-line oriented targeting, positioning, advertising, product configuration, pricing, and services consulting using proprietary research methodologies, models, and consulting tools.

Sales Strategy Consulting - A new approach to help integrate the sales and marketing functions, providing the sales force with a clear targeting strategy and scripts to employ when pursuing high ROI buyers.

Brand Vision Architecture - Helps companies develop a powerful brand vision and mission for any product, service, or corporation as a whole.

Target Optimizer(sm) - Market segmentation and modeling approach that finds and describes the high ROI customers and prospects.

Brand Strategy Matrix(sm) - Novel model for determining how a brand performs relative to competitors on key dimensions that truly motivate buyers and differentiate brands.

Positioning Simulator - Comprehensive analysis of positioning opportunities in terms of motivating power, performance versus competitors, and feasibility to implement that identifies the most impactful solution.

Concept Engineering(sm) - Evaluates more than a million alternative product/service concepts and/or product/service prototypes in terms of revenues and profits to find the new/restaged product or service primed for financial success.

Media Optimizer(sm) - An approach to finding and describing a high return media plan given a defined market target and positioning.

Marketing Planning - Integrated consulting services and modeling tools, connecting inputs such as strategy, tactics, and GRPs, to outputs such as awareness, sales, and profits to find the plan with the highest ROI.

New Product Development - An approach to successful new product development, covering segmentation and “white space” analysis through creative ideation, concept screening, early volumetric forecasting, simulated test marketing, in-market tacking, and ROI analysis.

Copernican Discovery(sm) - As described in, “Market New Products Successfully,” a book by the company’s principals, a simulated test marketing technology for forecasting and diagnosing the performance of new/re-staged products, services, and marketing plans.

Guided Implementation(sm) - Consulting services and tools which ensure flawless execution of a marketing plan to maximize performance and marketing ROI.

Brand Strategy Consulting - Guides the conversion of targeting and positioning strategy into the nine elements of brand communication, including the positioning statement, communications plan, and visual identity.

Satisfact./Loyalty Audit - Designed to monitor and diagnose customer service programs, customer satisfaction and loyalty using research-driven tools.

Brand Equity Model(sm) - A published seven-factor model which helps marketers measure, monitor, and manage brand equity.

Reputation Assessment - Innovative tools which assist in building corporate image, reputation, and equity as a result, improve P/E ratios.

Media ROI Assessment - A measurement service to assess the differential ROI of traditional and non-traditional media both short-term and long-term.

Sponsorship Measurement - Determines the impact of sponsorships on sales-based ROI and brand and customer equity.

MarCom Measurement - Uses a conceptual model of campaign effectiveness that shows the key links in a “chain reaction” to assess performance and guide improvements to ensure optimal performance.

Types of Research

Advertising Research: Advertising Effectiveness

Advertising Research: Advertising Research - General

Advertising Research: Advertising Response Modeling

Advertising Research: Advertising Tracking

Advertising Research: Communications Strategy Research

Advertising Research: Copy Testing - Outdoor

Advertising Research: Copy Testing - Print

Advertising Research: Copy Testing - Radio

Advertising Research: Copy Testing - Television

Attitude & Usage Research

Brand Research: Brand Equity

Brand Research: Brand Identity

Brand Research: Brand Image Tracking

Brand Research: Brand Loyalty / Satisfaction

Brand Research: Brand Positioning

Brand Research: Line / Franchise Extension

Business-to-Business: Business / Professional Research

Business-to-Business: Industrial Market Research

Concept / Positioning: Concept / Positioning Development

Concept / Positioning: Concept Optimization

Concept / Positioning: Concept Testing

Consumer Research: General

Corporate Image/Identity Research

Customer Satisfaction: Benchmark Studies

Customer Satisfaction: Customer Loyalty / Value

Customer Satisfaction: Customer Satisfaction Studies

Customer Satisfaction: Service Quality Needs & Measurement

Geo-Demographic Research

International: Marketing Research

International: Marketing

Marketing Research: Full Service

Marketing Research: Multi-Country Studies

Marketing Research: Qualitative Research

Marketing Research: Quantitative Research

Media Research: General

Media Research: Audience Research

Modeling & Predictive Research: Forecasting

Modeling & Predictive Research: Marketing & Sales Effectiveness

Modeling & Predictive Research: Modeling / Simulation Studies

Modeling & Predictive Research: Simulated Test Marketing

New Product Research: General

New Product Research: Concept Development & Testing

New Product Research: Post-Launch Tracking

New Product Research: Product Development & Testing

Price / Pricing Research

Problem Detection / Dissatisfaction

Product Research: Product Development / Optimization

Promotion Development/Evaluation Studies

Strategic Research: General

Strategic Research: Market Opportunity/Evaluation Studies

Strategic Research: Market Segmentation Studies

Test Market Research

Tracking Research

Research Techniques & Services

Analytical Services: Analysis of Variance/Co-Variance

Analytical Services: Census Data / Demographic Analysis / Geo-Demographic Clustering

Analytical Services: Conjoint Analysis / Trade-off/Choice Modeling

Analytical Services: Data Analysis

Analytical Services: Forecasting

Analytical Services: Modeling

Analytical Services: Multivariate Analysis

Analytical Services: Perceptual Mapping

Analytical Services: Price Elasticity Analysis

Analytical Services: Regression/Correlation Analysis

Analytical Services: Segmentation

Analytical Services: Statistical Analysis

Consultation: General

Consultation: Advertising / Communication

Consultation: Business-to-Business Research

Consultation: Consumer Research

Consultation: Ethnic Groups / Research

Consultation: International Research

Consultation: Marketing / Marketing Effectiveness

Consultation: Marketing Research

Consultation: Media Research

Consultation: New Product Research

Qualitative Services: General

Technical Services: Database Development

Audiences, Industries & Market Specialties

Business-to-Business/Industrial

Consumers

Demographics: Ethnic - General / Multi-cultural

Financial: General

Media: General

New Products

Service Industries

Get More From Advertising Tracking Research | Article

Copernicus Marketing Consulting and Research

Advertising tracking research often returns results that don't help marketers: it can take months for tracking numbers to change significantly and even when they do, they provide little insight into why they went up or down. Here are three things you can do today to get more from advertising tracking research tomorrow. | Read Article »

Study Shows Emotional Connection Currently More Pipe (or Hype) Dream Than Reality | Article

Copernicus Marketing Consulting and Research

Brands strive to build an emotional connection with consumers, but how many consumers actually respond to these efforts? This article reveals findings from a study of U.S. consumers about emotional connection to brands. | Read Article »

Psychographic Profile: East Coast vs. West Coast Stereotypes | Article

Copernicus Marketing Consulting & Research

Psychographics include variables related to attitudes, interests, personality characteristics, and values. This article shares insights on East Coast vs West Coast stereotypes. | Read Article »

Rolling Out a New Product? Take 3 Steps to Nail Execution | Article

Copernicus Marketing Consulting and Research

While finding the right new product or service is a pretty high hurdle in and of itself, there’s also the marketing plan and the often overlooked execution plan to consider. Here are three steps you can take to keep all the parts of the marketing plan heading in the same direction as you roll it out into market. | Read Article »

Innovation Needn't Be Such a Scary Proposition For Marketers | Article

Copernicus Marketing Consulting and Research

Marketers view innovation as key to combating hard economic times, yet less than half have expressed satisfaction with innovation efforts. Creating a new product includes finding the perfect price: market research helps pin down this element and in turn helps produce a market winner. | Read Article »

Simulated Test Marketing Gets Your New Products/Services Off on the Right Foot | Article

Copernicus Marketing Consulting and Research

Simulated test marketing research enables you to experiment and hone in on the best marketing plan. Learn more about this method and its application in this article. | Read Article »

How to Identify the Most Profitable Targets | Article

Copernicus Marketing Consulting and Research

A top ten list of criteria used to identify financially-optimal targets. | Read Article »

Top 10 Reasons for New Product Failure | Article

Copernicus Marketing Consulting and Research

This article presents reasons why only 10-20% of new products and services succeed. | Read Article »

Marketing Decisions Still Made With More Guts Than Brains | Article

Copernicus Marketing Consulting and Research

This article shares findings from a survey of marketing executives and their decision-making approaches - intuitive judgment versus data and research-based. | Read Article »

Interview: Adapting Marketing Research Tools for the Digital Age | Article

Copernicus Marketing Consulting and Research

Marketing Fray sat down with Copernicus' Eric Paquette, a senior vice president at the firm who's leading the digital charge, and posed three questions about how and what marketers can do to make good digital marketing decisions. | Read Article »

You Can Get Marketers To Eat Their Spinach | Article

Copernicus Marketing Consulting and Research

Marketers tend to distrust research and data, even though in principle they agree research is good for decision-making. This article shares tips for getting marketers to bring together principle and practice. | Read Article »

Why Doesn't My Market Segmentation Work? | Article

Copernicus Marketing Consulting and Research

This article shares scenarios where you might run into problems with market segmentation. | Read Article »

Psychographic Profile: What Your Position on the Legalization of Marijuana Might Say About You | Article

Copernicus Marketing Consulting and Research

Psychographics include variables related to attitudes, interests, personality characteristics, and values. This psychographic profile looks at a side-by-side comparison of the attitudes, behaviors and demographics of the opposite sides of a hotly debated topic: the legalization of marijuana. | Read Article »

The Real Mystery of Political Polls | Article

Copernicus Marketing Consulting and Research

Ahead of the 2008 U.S. presidential election, Copernicus Marketing Consulting and Research looked at the phenomenon of "polling failure" and response bias based on social desirability. | Read Article »

Attitudinal and Behavioral Profile of People Who Are In Excellent Health | Article

Copernicus Marketing Consulting and Research

Do you start every conversation with litany of what ails you? A behavioral and attitudinal comparison of people who say they are NOT in excellent health vs. those who say they are. | Read Article »

Good Versus Bad Market Segmentation | Service

Copernicus Marketing Consulting and Research

The qualities of good market segmentation include the results - does the research yield distinct, proprietary, highly profitable market segments? Copernicus Marketing Consulting and Research shares their 5 steps toward good market segmentation. | Read Service »

3 Tools to Get a Read on Marketing Performance in 30 Days | Article

Copernicus Marketing Consulting and Research

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Marketing Myth: Positioning Is No Longer Relevant | Article

Copernicus Marketing Consulting and Research

Marketers have lost control of certain aspects of brand communication - it is no longer enough to identify and communicate one brand position. Brands now target specific groups of consumers to ensure their message is relevant, compelling and motivating. One of the most important steps is using customer input, as described in this article. | Read Article »