Customer Lifecycle, LLC
319 N. Weber Road, #360
Bolingbrook, IL 60490
Metro Area: Chicago (IL--IN--WI)
Phone: (630) 412-8989
Email: kaferenz@customerlifecycle.us
Personnel
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Karin A Ferenz, Principal |
Company Description
Customer Lifecycle is a global research based consultancy that works with clients to get more value and better business results from research through significantly improved coordination, deployment and integration of research findings and customer requirements into the day-to-day management and operations of the organization.
We help companies avoid costly mistakes by focusing on thorough front-end planning, appropriate support for research execution, and in-depth deployment consulting and implementation at the back end. This ensures that the results are effectively owned and used by key functional areas, regardless of who conducts the research. Outcomes are rigorous and balanced customer-focuced performance metrics, improved financial results, and a superior total customer experience.
Affiliations: AMA, CASRO, ESOMAR, MRA, ASQ
Market Research Specialties
Types of Research
- Business-to-Business: Business / Professional Research
- Customer Satisfaction: Customer Loyalty / Value
- Customer Satisfaction: Customer Satisfaction Studies
- Marketing Research: Full Service
- Marketing Research: Multi-Country Studies
- Price / Pricing Research
- Secondary Research
- Strategic Research: Market Segmentation Studies
- Tracking Research
Research Techniques & Services
Audiences, Industries & Market Specialties
Market Research Resources
White Paper
Stage 3: Seven Steps to Grow Your Customer Base
by Customer Lifecycle, LLC
Grow is the third in a series of four papers that will discuss how to get the best business results from each stage of the customer lifecycle. This paper discusses tools and techniques that can be used to create a practical process that focuses on improving the financial results from all customer groups. Read White Paper »
White Paper
Conjoint or DCM? Choice Models Overview
by Customer Lifecycle, LLC
Comparing and contrasting conjoint and discrete choice and when they should be used. Read White Paper »
Article
Customer-Employee Linkage
by Customer Lifecycle, LLC
How well do your employees know your customers? Can they accurately represent the 'voice of your customers'? By conducting an employee 'mirror' study, you can find out. Read Article »
White Paper
Profiting from Engagement: Manage Customer Loyalty and Profitability, Not Just Satisfaction
by Customer Lifecycle, LLC
Managing customer loyalty and profitability requires that the research supporting it be designed to provide both strategic and tactical information. This requires design and application considerations outside the framework of traditional approaches to only satisfaction metrics. Read White Paper »
Article
Predictive Segmentation Enables Optimal Targeting of Your Customer Database
by Customer Lifecycle, LLC
Traditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easily-identifiable and discrete market segments that differ based on both needs and behavior. Read Article »
White Paper
Segmentation Overview
by Customer Lifecycle, LLC
The decision of which buyers to pursue is among the most important that a company will make. A segmentation study is critical in making this decision. The core of the analysis in a segmentation study consists of the following steps. Read White Paper »
White Paper
Get Better Business Results From the Four Stages of Your Customer Lifecycle - Stage 2: Service
by Customer Lifecycle, LLC
Acquiring the right customers is just the first step in building and maintaining lasting customer retention, customer loyalty, and improved business results. How well your customer service meets or exceeds their expectations determines if the targeted customers remain satisfied and loyal. Read White Paper »
Service
Improve Your Loyalty Research Business Results By Better Planning, Execution and Deployment
by Customer Lifecycle, LLC
Many customer loyalty initiatives fail due to poor front-end planning, poorly executed surveys or lack of effective back-end deployment. Managing the stages of the customer lifecycle more effectively to improve loyalty and retention is what produces increased revenue and profits. Read Service »
Article
Employee Mirror: How Do Our Employees Think We Are Performing? (And Why Should it Matter?)
by Customer Lifecycle, LLC
Consider the benefits of hiring/developing customer-sensitive employees. It's not hard to understand how employees can be your edge in the marketplace. An Employee Mirror Survey provides a way to assess the level of customer-centricity among employees within your organization. Read Article »
Service
Strategic Action Navigator - Making Data Work
by Customer Lifecycle, LLC
Customer Lifecycle, LLC has developed the Strategic Action Navigator, your GPS for successful implementation of product and service improvements. This analysis and reporting technique provides guidance on how to actually get from where you are to where you want to be and achieve buy-in from your management team. Read Service »
White Paper
Customer Loyalty & Shareholder Value
by Customer Lifecycle, LLC
In order for customer loyalty initiatives to truly add wealth to an organization, those initiatives must be filtered through the lens of shareholder value. By using an Economic Profit approach, a company can begin the process of analyzing its customers, as well as its customer loyalty initiatives, based on shareholder value. Read White Paper »
White Paper
Get Better Business Results From the Four Stages of Your Customer Lifecycle - Stage 1: Acquisition
by Customer Lifecycle, LLC
Each stage in the customer lifecycle — acquisition, service, growth, retention — has its own unique customer needs, attitudes and behaviors. The goal for customer acquisition should be deciding which prospects most closely match a company’s "ideal prospect" profile. Read White Paper »
White Paper
Stage 4: How to Retain Your Profitable Customers
by Customer Lifecycle, LLC
Retain, the final paper in the Acquire, Serve, Grow ,and Retain series, discusses how to retain the profitable customers your organization has created by following the steps outlined in the three preceding papers. We suggest that the best way to accomplish that is through a dual perspective — aligning the perceptions of employees with the requirements of customers. Read White Paper »
