Customer Lifecycle, LLC
319 N. Weber Road, #360
Bolingbrook, IL 60490
Metro Area: Chicago (IL--IN--WI)
Phone: (630) 412-8989
Email: kaferenz@customerlifecycle.us
Personnel
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Karin A Ferenz, Principal |
Company Description
Customer Lifecycle is a global research based consultancy that works with clients to get more value and better business results from research through significantly improved coordination, deployment and integration of research findings and customer requirements into the day-to-day management and operations of the organization.
We help companies avoid costly mistakes by focusing on thorough front-end planning, appropriate support for research execution, and in-depth deployment consulting and implementation at the back end. This ensures that the results are effectively owned and used by key functional areas, regardless of who conducts the research. Outcomes are rigorous and balanced customer-focuced performance metrics, improved financial results, and a superior total customer experience.
Affiliations: AMA, CASRO, ESOMAR, MRA, ASQ
Market Research Specialties
Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
Market Research Resources
White Paper
Profiting from Engagement: Manage Customer Loyalty and Profitability, Not Just Satisfaction
by Customer Lifecycle, LLC
Managing customer loyalty and profitability requires that the research supporting it be designed to provide both strategic and tactical information. This requires design and application considerations outside the framework of traditional approaches to only satisfaction metrics. Read White Paper »
White Paper
Get Better Business Results From the Four Stages of Your Customer Lifecycle - Stage 2: Service
by Customer Lifecycle, LLC
Acquiring the right customers is just the first step in building and maintaining lasting customer retention, customer loyalty, and improved business results. How well your customer service meets or exceeds their expectations determines if the targeted customers remain satisfied and loyal. Read White Paper »
White Paper
Customer Loyalty & Shareholder Value
by Customer Lifecycle, LLC
In order for customer loyalty initiatives to truly add wealth to an organization, those initiatives must be filtered through the lens of shareholder value. By using an Economic Profit approach, a company can begin the process of analyzing its customers, as well as its customer loyalty initiatives, based on shareholder value. Read White Paper »
White Paper
Get Better Business Results From the Four Stages of Your Customer Lifecycle - Stage 1: Acquisition
by Customer Lifecycle, LLC
Each stage in the customer lifecycle — acquisition, service, growth, retention — has its own unique customer needs, attitudes and behaviors. The goal for customer acquisition should be deciding which prospects most closely match a company’s "ideal prospect" profile. Read White Paper »
