DataStar, Inc.
85 River Street
Waltham, MA 02453
Metro Area: Boston (MA--NH)
Phone: (781) 647-7900
Fax: (781) 647-7739
Email: info@surveystar.com
Personnel
| Ellie Smerlas, President |
| Glenn Davis, Vice President |
Company Description
Thank you for your interest in DataStar. We are the Survey Specialists! DataStar is New England's leading provider of survey management and data processing services to researchers worldwide. Our team possesses a broad range of proven research expertise and specialized skills. We are committed to providing our clients with the highest level of professional integrity, quality and responsiveness. We offer web survey programming & hosting, mail survey management, open-end coding, data entry, tabulation and analysis. Contact us today for a free/no obligation estimate on any survey project you are considering. We will respond to your request as quickly as possible, often within 20 minutes!
Affiliations: AMA, MRA
Market Research Specialties
Research Techniques & Services
Online Research Tools and Services
Market Research Resources
Article
Datum et veritas - Having Faith In Your Data
by DataStar, Inc.
Simply put, bad information begets bad decisions. Using inaccurate data as an information source puts you at risk for making the wrong decision. The importance of data verification is fundamental to all business and scientific practices, and has been the subject of many conferences and discussion groups. Yes Virginia, paper surveys are still alive and verification practices are an integral part of assuring high quality data capture. Read Article »
Article
Quality vs. Quantity - A Look At The Options For Data Capture
by DataStar, Inc.
We are often asked about the pros and cons of scanning data as opposed to traditional data entry. If the quantity of survey forms and the schedule demand it, using an advanced data capture system can make sense, but in the majority of situations we prefer to employ manual data capture methods. Read Article »
Article
What Every Researcher Should Know About Statistical Significance
by DataStar, Inc.
Survey researchers use significance testing as an aid in expressing the reliability of survey results. We use phrases such as "significantly different," "margin of error," and "confidence levels" to help describe and make comparisons when analyzing data. The purpose of this article is to foster a better understanding of the underlying principles behind the statistics. Read Article »
Article
Get the Most From Your Employee Research
by DataStar, Inc.
Successful companies often share a strong commitment to ongoing efforts to measure employee engagement and satisfaction. In this article, we discuss some ways to boost participation rates and ensure the success of your employee survey programs. Read Article »
Article
Survey Tabulation Basics: Statistics
by DataStar, Inc.
This article provides a summary of the basic descriptive statistics typically shown in crosstabs and other survey data analyses. Included are the basic measures with which all researchers should be comfortable. Read Article »
Article
How to Interpret Standard Deviation and Standard Error in Survey Research
by DataStar, Inc.
Standard Deviation and Standard Error are perhaps the two least understood statistics commonly shown in data tables. The following article is intended to explain their meaning and provide additional insight on how they are used in data analysis. Read Article »
White Paper
Anatomy of a Crosstab
by DataStar, Inc.
Are you new to market research or do you need a refresher course in basic survey tabulation principles? The following guide will help you better understand how to read and interpret the results of your survey project. Read White Paper »
