Decision Analyst, Inc.
604 Avenue H East
Arlington, TX 76011-3100
Metro Area: Dallas-Fort Worth (TX)
Phone: (817) 640-6166
Phone: (800) 262-5974
Fax: (817) 640-6567
Email: jthomas@decisionanalyst.com
Personnel
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Jerry W. Thomas, President/CEO |
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Felicia Rogers, Executive Vice President |
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Stan Hazen, Executive Vice President |
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Bonnie Kenoly, Executive Vice President |
Company Description
Decision Analyst is a global marketing research and analytical consulting firm, serving a number of Fortune 500 corporations, advertising agencies, and consulting firms. Custom research and analytical consulting are Decision Analyst’s foundational competencies. Decision Analyst is a leader in advanced analytics, mathematical modeling, econometrics, and simulation. The firm is dedicated to helping its clients optimize their marketing. The firm melds qualitative research, survey research, marketing science, and operations research to solve the most complex marketing and business problems. Decision Analyst serves clients across North America, Europe and Asia. Advertising testing, product testing, and new product concept testing, time-extended™ qualitative and innovation services.
Affiliations: AMA, CASRO, ESOMAR, MRA
Market Research Specialties
Types of Research
- Advertising Research: Advertising Research - General
- Consumer Research: General
- International: Marketing Research
- Marketing Research: Full Service
- Modeling & Predictive Research: Forecasting
- Modeling & Predictive Research: Marketing & Sales Effectiveness
- New Product Research: General
- Product Research: Product Testing
Research Techniques & Services
Market Research Resources
White Paper
Qualitative Analytics
by Jerry W. Thomas, Decision Analyst
Much has been written about how to conduct qualitative research (that is, the techniques of moderating and interviewing), but comparatively little has been published about the far more important task of analysis and reporting. The purpose of this primer is to share some basic ideas on how to achieve the greatest learning and the most profound insights from qualitative research. Read White Paper »
White Paper
Concept Testing (And The “Uniqueness” Paradox)
by Jerry W. Thomas, Decision Analyst, Inc.
This article suggests some guidelines and best practices to improve new product concept testing. Read White Paper »
