Decision Insight Inc.
Metro Area: Kansas City (MO--KS)
Phone: (816) 221-0445
Fax: (816) 221-9955
|Cathy Allin, President and CEO|
|Alex Sodek, Chief Research Officer|
To deliver concepts that you know your retail partners will activate, you’ve got to maximize your Shopper Impact Quotient, or ShopperIQ®. That means you’ve got to accurately test and measure what shoppers will do. And that’s what we do best. We test and measure shopper decisions where they happen. As your trusted partners, we can provide up-front validation of shopper behavior across the path to purchase. Our ShopperIQ® solutions provide key measures and validate the impact of shopper behavior where decisions are made (accuracy range .90 to .94). Results will tell you what will make a difference in the marketplace with your shopper marketing programs, category re-design, merchandising, packaging, product launches, pricing, arrangement and assortment.
Affiliations: AMA, CASRO, ESOMAR, P2Pl
Special Products and Services
Online shopping environments simulate consumers’ actual shopping behavior, resulting in less costly research and highly predictive estimates. SimuShop® fills the gap between early-stage product testing and expensive in-store tests.
À La Carte™
Online interactive menu optimization. Effective and robust measures of the effects of menu changes on sales volume, percentage mix of product distribution, and appeal among key segments.
Our ShopperIQ solutions validate the impact of shopper behavior where decisions are made, in the store. Test Arrangement, Assortment, Pricing, Packaging, Merchandising, and New Product Development.