Directions Research, Inc.
401 East Court Street
Suite 200
Cincinnati, OH 45202
Metro Area: Cincinnati (OH--KY--IN)
Phone: (513) 651-2990
Fax: (513) 651-2998
Email: info@directionsresearch.com
Personnel
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Randolph N. Brooks, President |
Company Description
As a custom research firm, Directions offers insightful solutions pertaining to brands and customers through concept and product testing, brand equity research, pricing research, advertising/promotional research, attitudinal and behavioral tracking, customer satisfaction and volume forecasting. These methods are applied across an array of industry segments including consumer/packaged goods; healthcare/pharmaceutical; financial services; high-tech and telecommunications.
Affiliations: AMA, CASRO, ESOMAR, MRA, PMRG
Market Research Specialties
Types of Research
- Brand Research: Brand Equity
- Brand Research: Brand Image Tracking
- Business-to-Business: Business / Professional Research
- Concept / Positioning: Concept Optimization
- Concept / Positioning: Concept Testing
- Consumer Research: General
- Customer Satisfaction: Customer Satisfaction Studies
- International: Marketing Research
- Marketing Research: Full Service
- Marketing Research: Multi-Country Studies
- Marketing Research: Quantitative Research
- Modeling & Predictive Research: Forecasting
- Modeling & Predictive Research: Modeling / Simulation Studies
- New Product Research: General
- Package Research: Package Testing
- Price / Pricing Research
- Product Research: Home Use Tests
- Product Research: Product Development / Optimization
- Product Research: Product Testing
- Product Research: Taste Tests
- Strategic Research: Market Segmentation Studies
Research Techniques & Services
Audiences, Industries & Market Specialties
- Alcoholic Beverages
- Beverages
- Business-to-Business/Industrial
- Candy/Confectionery
- Computers: Computer Hardware
- Computers: Computer Software
- Consumers
- Cosmetics / Beauty Aids
- Financial: Banking - Retail
- Financial: Credit Cards
- Financial: General
- Financial: Insurance
- Health Care / Medical: Doctors / Physicians
- Health Care / Medical: General - Healthcare
- Health Care / Medical: General - Medical
- Health Care / Medical: Hospital Purchasing Agents
- Health Care / Medical: Nurses
- Health Care / Medical: Patients
- Health Care / Medical: Pharmaceutical - OTC Medicines
- Health Care / Medical: Pharmaceutical - Prescription Medicines
- Health Care / Medical: Pharmacists
- Health Care / Medical: Surgical Products / Device Manufacturers
- High Technology
- Household Products/Services
- International: Worldwide Capabilities
- New Products
- Packaged Goods
- Personal Care Items
- Retail: Drug Stores / Pharmacies
- Retail: Fast Food Industry
- Retail: General
- Retail: Mass Merchandisers
- Retail: Restaurants / Food Service
- Retail: Supermarkets
- Technology
- Telecommunications




