Discovery Research Group
6975 Union Park Center
Suite 450
Salt Lake City, UT 84047
Phone: (800) 678-3748
Phone: (801) 569-0107
Fax: (801) 565-7137
Email: info@discoveryresearchgroup.com
Personnel
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Bob Higginson, VP Business Development |
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Derek Borsky, VP Strategic Development |
www.DiscoveryResearchGroup.com
Media and White Papers
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Product Offerings
Landmark Research Blog
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Request for Proposal
The Landmark Blog (blog)
Company Description
Established in 1987, Discovery Research Group takes pride in offering full service market research products and services that will identify business solutions and answer your business questions. Our experience in traditional market research methods and designs, along with our expertise in social media research, mobile research, intelligence dashboards and bilingual research provide us with the ability to successfully execute on any project, for any industry or target audience. Ranging from one-off consumer research initiatives to complex business-to-business research tracking studies, our market research solutions will guide you to informed decisions.
Affiliations: AMA, CASRO, ESOMAR, MRA
Facility Details
Rooms: Recruiting, hosting, and moderation in our 528 square foot facility in the Salt Lake metro area. Facility is large enough to fit 14 participants and all necessary displays. Viewing room fits 6 and allows for all streaming and recording expected.
Building type: Office Building
Location: Easy Freeway Access
Travel time from airport: 15 min.
Travel time from downtown: 15 min.
View map & get directions | Find a hotel (by hotels.com)
Market Research Specialties
Types of Research
Research Techniques & Services
- Analytical Services: Data Analysis
- Consultation: Business-to-Business Research
- Consultation: Consumer Research
- Consultation: Marketing Research
- Interviewing - Method: Telephone - General
- Qualitative Services - Moderating: Moderator
- Qualitative Services: Focus Group Facility
- Qualitative Services: Focus Group Recruiting
- Qualitative Services: General
- Social Media Research: Business Insights
- Social Media Research: Monitoring and Analysis
- Social Media Research: Qualitative
- Text Analytics
Online Research Tools and Services
Market Research Resources
Article
Online Market Research and Public Displays of Technology (PDT)
by Vaughn Mordecai, Discovery Research Group
You've heard of the PDA (public display of affection). Now we have the PDT (public display of technology). Read Article »
White Paper
Comparison of Mobile Online, Landline, Cell Phone, & Online Access Panel
by David Johnson, Director of Project Analytics, Discovery Research Group
The landline, cell phone, and online access panel are well known and frequently used channel modes for data collection. In this research report, online access panel users were found to be more like landline respondents than cell phone or mobile online respondents. Learn more in this white paper from Discovery Research Group. Read White Paper »
Case Study
Going Green: Social Media Research
by David Johnson, Director of Project Analytics, Discovery Research Group
This project is a case study of St. Patrick’s Day and uses social media research to quantify unstructured text content for analysis and reporting. Read Case Study »
White Paper
Connect with the Customer Through Open-ended Context
by David Johnson, Director of Project Analytics, Discovery Research Group
Due to ever-changing business environments and customer attitudes, it is imperative businesses continue to understand and measure their customers in ways that provide evolving rich detail. An increase in open-ended inquiry in market research provides this foundation. Read White Paper »
Article
Missiles, Open Mic Faux Pas, and Market Research
by Bob Higginson, Discovery Research Group
How do we get the most authentic thoughts and feelings? What are the potential differences between insights that are gathered using social media methods vs. the more traditional market research methods? Read Article »
