Discovery Research Group

 

6975 Union Park Center
Suite 450
Salt Lake City, UT 84047

 

Phone: (800) 678-3748

Phone: (801) 569-0107

Fax: (801) 565-7137

Email: info@discoveryresearchgroup.com

Personnel
Bob Higginson, VP Business Development
Derek Borsky, VP Strategic Development

www.DiscoveryResearchGroup.com

Media and White Papers | Product Offerings
Landmark Research Blog | Request for Proposal

The Landmark Blog (blog)

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Company Description

Established in 1987, Discovery Research Group takes pride in offering full service market research products and services that will identify business solutions and answer your business questions. Our experience in traditional market research methods and designs, along with our expertise in social media research, mobile research, business intelligence dashboards and bilingual research provide us with the ability to successfully execute on any project, for any industry or target audience. Ranging from one-off consumer research initiatives to complex business-to-business research tracking studies, our market research solutions will guide you to informed decisions.

Affiliations: AMA, ESOMAR, MRA, AAPOR

Market Research Specialties

Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
Online Research Tools and Services
 

Market Research Resources

White Paper

Comparison of Mobile Online, Landline, Cell Phone, & Online Access Panel

by David Johnson, Director of Project Analytics, Discovery Research Group

The landline, cell phone, and online access panel are well known and frequently used channel modes for data collection. In this research report, online access panel users were found to be more like landline respondents than cell phone or mobile online respondents. Learn more in this white paper from Discovery Research Group. Read White Paper »

Case Study

Going Green: Social Media Research

by David Johnson, Director of Project Analytics, Discovery Research Group

This project is a case study of St. Patrick’s Day and uses social media research to quantify unstructured text content for analysis and reporting. Read Case Study »

White Paper

Connect with the Customer Through Open-ended Context

by David Johnson, Director of Project Analytics, Discovery Research Group

Due to ever-changing business environments and customer attitudes, it is imperative businesses continue to understand and measure their customers in ways that provide evolving rich detail. An increase in open-ended inquiry in market research provides this foundation. Read White Paper »

 
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