Doyle Research Associates, Inc.

 

400 North Michigan Avenue
Suite 1016
Chicago, IL 60611-1675

Metro Area: Chicago (IL--IN--WI)

 

Phone: (312) 863-7600

Fax: (312) 863-7601

Email: info@doyleresearch.com

Personnel
Kathy Doyle, President
Carole Schmidt, Vice President
Jo-Ann Ryan Goodchild, Senior Research Associate
Alice Morgan, Senior Research Associate
 

Company Description

Doyle Research has been providing innovative qualitative research services since 1986. We offer a full range of proven qualitative methods including in-person, online, ethnographic and specialty services such as ideation and social media analysis. We have experience in industries as varied as food and beverage, personal and home care, food service, healthcare, pharmaceutical, technology, durable goods, automotive and non-profit/social issues; and with populations including general market, youth, business-to-business and healthcare professionals.


Client references have been verified.   Learn about our healthcare industry expertise in the GreenBook Health directory (GBHealth.org).
  Our client references have been independently verified by GreenBook Health.

Affiliations: QRCA, PDMA

Market Research Specialties

Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
Online Research Tools and Services
 

Market Research Resources

Article

5 Tips for a Successful Mixed-Method Approach

by Kathy Doyle, CEO, Doyle Research Associates

5 Tips for a Successful Mixed-Method ApproachWe don’t live in a one-size-fits-all world. Our businesses reflect that. With a dozen different ways to network, countless ways to shop, and information careening at us from every direction, it’s easy to see why a single method approach to research might not always provide us with the full picture. Read Article »

Article

Social Media: A Wealth of Information

by Kathy Doyle, Doyle Research

Social Media: A Wealth of InformationWhat do I do with social media information once I have it? Five tips on how to leverage your qualitative research. Read Article »

Article

Three Reasons to Leverage Online Focus Groups for Research

by Doyle Research Associates

Three Reasons to Leverage Online Focus Groups for ResearchTraditional focus groups are time intensive, can be cost prohibitive, and don’t always give you a representative sampling. Online focus groups have gained quite a bit of traction over the past several years, providing opportunities that their traditional counterparts just can’t match. Read Article »

Article

Mobile Research: Smarter Devices = Greater Opportunities

by Doyle Research Associates, Inc.

Mobile Research: Smarter Devices = Greater OpportunitiesCompanies are beginning to leverage mobile technology to gain meaningful research insights and find out what consumers think "in the moment." Read Article »

Article

Research with Boomers and Seniors: 3 things you need to know

by Doyle Research Associates, Inc.

Research with Boomers and Seniors: 3 things you need to knowWith ever-increasing longevity, Baby Boomer and Senior populations continue to grow at an incredible pace. Their careers are lasting longer, they are more active than ever before, and enjoy more disposable income than their predecessors. As you think through your strategy for including Boomers and Seniors in qualitative research, there are a few considerations to ensure you get the most out of your engagement with these groups. Read Article »

 
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