Doyle Research Associates, Inc.
400 North Michigan Avenue
Suite 1016
Chicago, IL 60611-1675
Metro Area: Chicago (IL--IN--WI)
Phone: (312) 863-7600
Fax: (312) 863-7601
Email: info@doyleresearch.com
Personnel
 |
Kathy Doyle, President |
|
|
Carole Schmidt, Vice President |
|
|
Jo-Ann Ryan Goodchild, Senior Research Associate |
|
|
Alice Morgan, Senior Research Associate |
In-Person Research
|
Online Research
Ethnographic Research
|
Social Media Analysis
Doyle Research Blog (blog)
Company Description
Doyle Research has been providing innovative qualitative research services since 1986. We offer a full range of proven qualitative methods including in-person, online, ethnographic and specialty services such as ideation and social media analysis. We have experience in industries as varied as food and beverage, personal and home care, food service, healthcare, pharmaceutical, technology, durable goods, automotive and non-profit/social issues; and with populations including general market, youth, business-to-business and healthcare professionals.
 |
Learn about our healthcare industry expertise in the GreenBook Health directory (GBHealth.org). Our client references have been independently verified by GreenBook Health. |
Affiliations: QRCA, PDMA
Market Research Specialties
Types of Research
Research Techniques & Services
- Ethnography / Observational Research
- Mobile Research: Mobile Qualitative
- Qualitative Services - Moderating: Children
- Qualitative Services - Moderating: Consumers
- Qualitative Services - Moderating: Educational
- Qualitative Services - Moderating: Mature / Seniors
- Qualitative Services - Moderating: Medical / Health Care
- Social Media Research: Qualitative
Audiences, Industries & Market Specialties
Online Research Tools and Services
Market Research Resources
Article
5 Tips for a Successful Mixed-Method Approach
by Kathy Doyle, CEO, Doyle Research Associates
We don’t live in a one-size-fits-all world. Our businesses reflect that. With a dozen different ways to network, countless ways to shop, and information careening at us from every direction, it’s easy to see why a single method approach to research might not always provide us with the full picture. Read Article »
Article
Social Media: A Wealth of Information
by Kathy Doyle, Doyle Research
What do I do with social media information once I have it? Five tips on how to leverage your qualitative research. Read Article »
Article
Three Reasons to Leverage Online Focus Groups for Research
by Doyle Research Associates
Traditional focus groups are time intensive, can be cost prohibitive, and don’t always give you a representative sampling. Online focus groups have gained quite a bit of traction over the past several years, providing opportunities that their traditional counterparts just can’t match. Read Article »
Article
Mobile Research: Smarter Devices = Greater Opportunities
by Doyle Research Associates, Inc.
Companies are beginning to leverage mobile technology to gain meaningful research insights and find out what consumers think "in the moment." Read Article »
Article
Research with Boomers and Seniors: 3 things you need to know
by Doyle Research Associates, Inc.
With ever-increasing longevity, Baby Boomer and Senior populations continue to grow at an incredible pace. Their careers are lasting longer, they are more active than ever before, and enjoy more disposable income than their predecessors. As you think through your strategy for including Boomers and Seniors in qualitative research, there are a few considerations to ensure you get the most out of your engagement with these groups. Read Article »
