Dub
2700 Neilsen Way
Suite 1435
Santa Monica, CA 90405
Metro Area: Los Angeles (CA)
Phone: (310) 997-5779
Email: kerry@dubstudios.com
Personnel
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Kerry Hecht, Director |
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Stephen Cribbett, CEO |
Company Description
We are online qualitative research and collaborative innovation experts, helping brands and agencies get closer to consumers and experts in ways that were previously not possible with traditional research techniques. Our online qual research tools and support services present radical efficiencies in focus group execution, ethnographic research, innovation and observations of free and open discussions. Social software is forging these new ways for people to interact, collaborate, exchange knowledge and co-create value, brought about by personal use of social media. Research and innovation is one such benefactor, armed with news ways to get closer to consumers, experts and staff.
Branch Offices
Dub
10-16 Scrutton Street
London EC2A4RU
United Kingdom
Phone: +44-207-247-3327
Email: Email Address
URL: www.dubstudios.com
Stephen Cribbett, CEO
Tom Watts, Director
Market Research Specialties
Online Research Tools and Services
Market Research Resources
Article
What’s Involved In Managing My Online Research Community
by Stephen Cribbett, Dub
Your market research online community (MROC) needs a Community Manager, but you'll need to know the differences between managing a regular online community and managing a research online community. Read Article »
Article
Online Qual – A Researcher’s View
by Dub
Dub presents an interview that covers online qualitative research. Dr Alison Lyons from Counterpoint Research talks about how people express themselves online versus in person, covers tactics and tools to manage the data produced in online research communities, and what the best online platform / software providers offer. Read Article »
Article
Tips for Effective Online Research Design
by Stephen Cribbett, Dub
How to optimise research design for the online research community or ad-hoc online qual project. These rules make for an effective online research design and, in turn, result in better response and happier participants. Read Article »
Article
Using Video to Introduce Tasks & Exercises
by Stephen Cribbett, Dub
Why using video is important for marketing researchers and community managers alike. Read Article »
Article
The Disinhibition Effect
by Kerry Hecht, Dub
Online research communities, and ad-hoc online qual studies, allow researchers to sit back and hear consumers talk among themselves about brands, products and their experiences. Read Article »
Article
How Long Should My Research Community Last?
by Stephen Cribbett, Dub
In this article we will share our thoughts and wisdom on the ‘How long should I plan for my research community (MROC) to last?’ topic. Read Article »
Press Release
Dub moves into the US
by Dub
Dub expands its online research software and services offer with the opening of a new office in Los Angeles. Read Press Release »
Article
Unlocking Creativity Within Insight and Co-creation Communities
by Dub
The most successful insight and co-creation communities are those that are led by skilled Community Managers - a new breed of research moderators. Read Article »
