Edna Luther & Associates, Inc.

 

P.O. Box 285
Lexington, MA 02420-0003

Metro Area: Boston (MA--NH)

 

Phone: (781) 861-2011

Fax: (781) 861-2012

Email: ednaluther@att.net

Personnel
Edna C. Luther, President
 

Company Description

Full-service marketing-research and consulting with particular expertise in design and analysis of large-scale studies that address marketing-strategy issues: customer satisfaction, brand equity, concept testing, concept optimization, MaxDiff Design and Analysis, SPA - strategic positioning analysis, pricing and segmentation studies. Qualitative work includes focus groups, IDI's, ideation sessions. Annual syndicated study, small business directions: a comprehensive evaluation of small businesses.

Affiliations: AMA

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