Evaluative Criteria, Inc.
Part of Cunningham Research Companies560 White Plains Road
Suite 330
Tarrytown, NY 10591
Metro Area: New York (NY--NJ--CT)
Phone: (914) 631-1019
Fax: (914) 631-0759
Email: eci@eci-research.com
Personnel
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Diane Halton-Schmid, President |
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John Battista, Senior Vice President |
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Laura Janavey, Senior Vice President |
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Bruce York, Senior Vice President |
Company Description
For over 35 years, ECI has been providing creative research designs and marketing-oriented analysis. Major focus on concept screening, concept/product testing, tracking, positioning/equity research, strategic/segmentation studies. Multi-variate expertise, International capabilities.
Affiliations: AMA, CASRO, MRA, WBENC
Market Research Specialties
Types of Research
- Attitude & Usage Research
- Brand Research: Brand Equity
- Brand Research: Brand Positioning
- Concept / Positioning: Concept / Positioning Development
- Concept / Positioning: Concept Optimization
- Concept / Positioning: Concept Testing
- International: Marketing Research
- Marketing Research: Full Service
- New Product Research: Concept Development & Testing
- New Product Research: Product Development & Testing
- Product Research: Product Development / Optimization
- Product Research: Product Testing
- Product Research: Taste Tests
- Strategic Research: General
Research Techniques & Services
Audiences, Industries & Market Specialties
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