Firefly Millward Brown

 

274 Riverside Avenue
Westport, CT 06880-4807

Metro Area: New York (NY--NJ--CT)

 

Phone: (203) 221-0411

Fax: (203) 221-0791

Email: info@fireflymb.com

Personnel
Cheryl Stallworth-Hooper, Chief Executive Officer, N.A.
Mel Comer, Chief Operating Officer, N.A.

www.fireflymb.com

Who We Are | What We Do
Why We Do It

 

Company Description

Firefly Millward Brown (formerly Greenfield Consulting Group) is North America’s leading qualitative consultancy. Applying the unique brainpower of moderators with senior corporate and agency marketing experience, Firefly offers a full range of qualitative research services across consumer and B2B sectors. Working with a network of global partners, Firefly utilizes the gamut of face-to-face and digital methodologies in work with general and multicultural audiences. Clients recommend Firefly for delivering actionable insights for strategy, brand and communications development, assessment and optimization, brand extension, new product development, Web site usability, shopper insights, ideation, and many other areas of importance to clients of all sizes in virtually all categories.


Client references have been verified.   Learn about our healthcare industry expertise in the GreenBook Health directory (GBHealth.org).
  Our client references have been independently verified by GreenBook Health.

Affiliations: AMA, ARF, CASRO, ESOMAR, MRA, QRCA

Market Research Specialties

Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
Online Research Tools and Services
 
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