From the blog:

How Consumers View Value-Based Benefits Designs

Value-based benefits designs (“VBBD” “VBD” or “VBID” for value-based insurance design) for health insurance benefits have gained significant attention among employers and health policy makers.  These ...

A Multi-method Case Study and Its Effectiveness

Many research studies lend themselves a single methodology—for example, it could be focus groups, or interviews, or online forums.   But there are many circumstances when just one methodology is not a...

Consumer Reports tackles Health Ratings

Consumer Reports tackles Health Ratings Are you a subscriber to Consumer Reports or ConsumerReportsHealth.org?  In years past have you perhaps picked up their magazine, or looked in the book at rating...

Consumer Perspectives in the face of a changing healthcare landscape

With recent passage of legislation that could make landmark changes to healthcare, it is valuable to reflect on what we know about the average consumer and think about how they might react to the chan...

Ben Smithee: “New” Market Research (why can’t we all just be friends?)

When Ben spoke to the Northwest chapter in Seattle this spring, he set the whole conversation around social media on its ear with his contention that using social media in qualitative research is all ...