From the blog: The G&R Gauge

Michael Imperioli is onto Something

Every year, an instructor at a large state university acquaints students to the Criminal Justice degree program. In the midst of the talk, a student enters the room, whispers a few words to the instru...

Why Your Persuasion Measure is Out of Date

This morning when I got up and went into the bathroom, there were 4 brands of soap, 2 brands of shampoo and 2 brands of conditioner from which to choose. After showering and dressing, I went into the ...

Six Things You Should Know about the Current State of Neuro-Marketing in Advertising

In the fall of 2010, Gallup & Robinson was part of a group of seven leading research firms who were invited to take part in the NeuroStandards Collaboration study undertaken by the Advertising Res...

A Target Worth Watching

Some think that Target has lost its cachet.  A June WSJ article says that the star retailer’s recession-driven strategy to focus on food and low prices works at the expense of its chic image.  This, t...

Uncommonly Good Advertising

Did you catch the most recent Keebler commercial featuring two sisters returning home after school?  It’s saporous.  After a cursory greeting to their Mom on their way straight to the kitchen, the old...