Geo Strategy Partners

 

7840 Roswell Road
Bldg. 300, Suite 350
Atlanta, GA 30350

Metro Area: Atlanta (GA)

 

Phone: (770) 650-8495

Fax: (678) 441-9417

Email: inquiries@geostrategypartners.com

Personnel
Mark Towery, Managing Director
Nancy Musselwhite, Senior Consultant
Terry Schwartz, Office Manager

www.geostrategypartners.com

Industrial Research Strategy (blog)

Twitter  LinkedIn

 

Company Description

Geo Strategy Partners provides strategic market research and competitive intelligence services focused primarily on business-to-business and industrial markets. We excel at difficult custom qualitative and quantitative research requiring access to senior decision makers and high-level strategic analysis. Our capabilities include sophisticated analytics for quantitative studies and insightful strategic analysis for qualitative research. Techniques include strategic analyses, executive interviews, focus groups, voice of the customers, customer satisfaction and loyalty, online surveys, quantitative analytics, intensive secondary research and international fieldwork in 52 countries. Services support market opportunity studies, innovation, and go-to-market strategies.

Affiliations: AMA, ESOMAR, MRA, BMA

Market Research Specialties

Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
Online Research Tools and Services
 

Market Research Resources

Article

How Big Is The Market... Really?

by Mark Towery, Managing Director, Geo Strategy Partners

How Big Is The Market... Really?The correct way to estimate market size depends on four different cuts of market data. The first examines demand; the second defines the "addressable market." Following that is analysis of the realistic opportunities for competition, and finally a targeted selection of "winnable" market opportunities. Geo Strategy Partners explains the process of determining market size to assess potential opportunities in this article. Read Article »

Article

Are You Ready to Grow Again?

by Mark Towery, Managing Director, Geo Strategy Partners

Are You Ready to Grow Again?Refocus; Retool; Recover. Your go-to-market strategy and business model need to be revamped to match the current economy's competitive landscape. To re-energize your product and drive sales, hone in on the hidden motivators of your customers and examine what has changed in your market sector. Geo Strategy Partners shares their insights for strategic positioning in this economy. Read Article »

Article

Are You Listening To Your Customers or Just Surveying Them?

by Loren Brown, Senior Consultant, Geo Strategy Partners

Are You Listening To Your Customers or Just Surveying Them?Listening to custumers requires a more proactive and targeted approach than collecting surveys. Customers genuinely appreciate being asked for feedback and it serves as brand reinforcement. Business-to-Business customer feedback is just as necessary but less frequently utilized. Loren Brown of Geo Strategy Partners encourages a thorough feedback environment in this article about listening to your customers. Read Article »

Article

In Defense of Strategic Positioning and Strategic Business Models

by Geo Strategy Partners

In Defense of Strategic Positioning and Strategic Business ModelsStrategic planning has changed shape in the past 25 years with the emergence of global markets, bursts of new technology, and changes in the world economy. Geo Strategy Partners shares their insights on business models and strategic positioning in this article. Read Article »

 
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