GfK

 

75 9th Avenue
5th Fl
New York, NY 10011

Metro Area: New York (NY--NJ--CT)

 

Phone: (212) 240-5300

Fax: (212) 240-5353

Email: us@gfk.com

Personnel
David Krajicek, CEO, GfK Consumer Experiences North America
Tom Dailey, COO, GfK Consumer Choices North America ,

www.gfk.com/us

GfK Insights Blog (blog)

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Company Description

GfK is one of the world’s leading market research companies, with more than 12,000 experts working to discover new insights into the way people live, think and shop, in over 100 countries, every day. In the US and Canada, we offer access to several of the world’s largest databases combined with a full range of custom and ad hoc research services. With the acquisition of Knowledge Networks and User Centric in 2012, GfK obtained consumer, Hispanic, physician, and loyalty card panels, as well as user experience research and design. These resources are used to deliver proven solutions developed from a 360-degree view of our clients’ markets and tailored to the new realities of the digital age.In addition, we provide accurate online programming and/or sample for “data only” projects.

Affiliations: AMA, ARF, CASRO, ESOMAR, MRA, PBIRG, PMRG, QRCA, FIP, MSI, MRIA

Facility Details

Rooms: Facilities were built and designed for user testing. Clients view participant sessions from large observation rooms or via live streaming anywhere in the world.The Chicago facility is the largest dedicated usability testing studio in N.America.

Building type: Office building

Location: Downtown & Suburbs

Travel time from airport: 25 min.

Travel time from downtown: 25 min.

View map & get directions | Find a hotel (by hotels.com)

 

Special Products and Services

Industries

Automotive • Consumer Goods • Financial Services • Government & Academic • Health • Media • Retail • Technology

Solutions

Audience Measurements and Insights • Brand and Customer Experience • Consumer Trends • Digital Market Intelligence • Market Opportunities and Innovation (MOI) • Multicultural • Mystery Shopping • Promotion & Causal Retail Monitoring • Public Affairs and Corporate Communications • Shopping and Retail Strategy • User Experience (UX)

 

Market Research Specialties

Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
 

Market Research Resources

Article

Women's Views on Economics & Globalization

by GfK

Women's Views on Economics & GlobalizationSurveys released in June 2008 provide a valuable look at the attitudes and habits of women throughout the world. Selections from the results are included here. Read Article »

Article

Green Gets Real: Current Economic Environment Subduing Green Enthusiasm But Driving Practical Action

by GfK

The GfK Roper Green Gauge study revealed that consumers are more aware of green issues and are also finding ways to save money while being green. This study identified six key segments based on consumer attitudes and behaviors. Read Article »

White Paper

Cell Phone and Landline Research

by GfK

Cell Phone and Landline ResearchIncluding cell phone samples with RDD landline samples in telephone surveys present many issues that researchers must consider. AP-GfK pollsters employed a telephone methodology that addressed concerns about coverage and non-response error. Read White Paper »

Article

Four Steps Up Profits Using Customer Equity

by Ken Powaga, GfK

Four Steps Up Profits Using Customer EquityThese four basic steps provide a comprehensive approach to customer management that achieves the end goal of retaining and growing profitable customers. Read Article »

Article

Japan’s latest green innovations are right on trend

by GfK

Japan’s latest green innovations are right on trendAn Eco Products Fair held in Tokyo demonstrated the high environmental engagement of Japanese consumers. Studies also show that global climate change is a top concern among the Japanese. Read Article »

Article

Top Green Trends for 2010

by GfK

Top Green Trends for 2010This article describes four main themes that green marketers should use as guiding principles during this period of economic recovery. Read Article »

Article

National Study Shows Reverse in Decade-Long Declines in Teen Abuse of Drugs and Alcohol

by GfK

National Study Shows Reverse in Decade-Long Declines in Teen Abuse of Drugs and AlcoholTeenage use of drugs and alcohol has grown, marking a decade-long decline in substance abuse. This article shares insights on teenage trends and tips for talking to your teenager about drugs. Read Article »

Article

And The Most Trusted News Source In America Is...

by GfK

And The Most Trusted News Source In America Is...The American people have named PBS the most trusted and unbiased institution among nationally known organizations, the most trusted source of news and public affairs among broadcast and cable sources, and the most educational media brand for children ages 2-8 according to new national polls. Read Article »

Article

Global Environmental Concerns Growing

by Tim Kenyon, GfK Roper Consulting

Global Environmental Concerns Growing GfK Roper Consulting announced highlights from its global and U.S. environmental studies ahead of the company’s 2008 Green Gauge report. The findings reveal that concerns over pollution and climate change are rising worldwide and people are looking first to their national governments to take the lead in eco-responsibility. Read Article »

Article

India: Consumers' Changing Relationship with Cooking

by GfK

India: Consumers' Changing Relationship with CookingIt seems that traditional gender roles around food are changing in the sub-continent. Read Article »

Article

Are Torture and Sonia Sotomayor Shared American Values?

by GfK

Are Torture and Sonia Sotomayor Shared American Values?A poll from AP-GfK found that Americans believe torture is sometimes justified. The report also shared findings on Supreme Court nominees and the general perception of the direction of the country. Read Article »

Article

Creating Actionable Segmentation: How You Can Harness the Power for Your Organization

by Lisa Gudding, GfK

Creating Actionable Segmentation: How You Can Harness the Power for Your OrganizationThis 2009 case study of oil giant BP describes the design and implementation of a global segmentation project. Read Article »

Article

Rewind, Pause, Forward: Lessons Learned From Previous Recessions

by Jennifer James, GfK Roper Consulting

Rewind, Pause, Forward: Lessons Learned From Previous RecessionsThe economic crisis has global impact, but has not been felt equally in all parts of the world. GfK Roper Consulting's Mood of the World 2009, reveals how shifts in consumer confidence and behaviors vary by market to support positioning, communications strategy and new product development in every region of the world. Read Article »

Article

Is Major League Baseball Doing Enough To Ban Steroid Use?

by GfK

Is Major League Baseball Doing Enough To Ban Steroid Use?A poll conducted by GfK-AP found that most Americans want tougher regulation and consequences for steroid use. Check out the poll results in this article. Read Article »

Article

Nation Brands Index 2009: Brand America On the Rise

by GfK

Nation Brands Index 2009: Brand America On the RiseThe Nation Brands Index measures the global image of 50 countries. In 2009 America jumped up to number one - this article poses reasons as well as recommendations for the number one spot. Read Article »

Article

Empowering Your Inner First Responder

by GfK

Empowering Your Inner First ResponderAs Americans seek self-reliance, more is also required of them. Studies show that Americans have a growing sense of it being necessary to pitch in to help one's self and one's fellow citizens. Read Article »

Service

Successful CEM Requires True Customer-centricity... and Process Mapping can help you get there

by Steve Nelson, GfK

Customer Experience Management is truly customer-centric as it takes an outside-in approach, making the customer experience the center of focus rather than the company, product or service. GfK uses a tool called Process Mapping to align an organization around the customer experience and recommend internal changes. Read Service »

Media

Mobile Apps - A Prescription for Physician Research

by GfK

Mobile Apps - A Prescription for Physician ResearchThe healthcare industry can leverage mobile research for actionable and timely insights. Using insights from a case study with oncologists and their patient interaction, we draw must-know conclusions for market researchers about emerging mobile market research and its ability to deepen our understanding of physician and patient interactions. Read Media »

Article

Where Will You Spend Your Summer Vacation? An AP-GfK Poll

by GfK

Where Will You Spend Your Summer Vacation? An AP-GfK PollThe recession has changed Americans' travel plans. This article shows poll results from an AP-GfK survey about summer vacations. Read Article »

Article

The Evolution of Private Brands

by Ralph Blessing, EVP, GfK

The Evolution of Private BrandsShopping studies demonstrate how private brands are gaining ground versus national brands. Consumers in recessionary times are more open to new brands and less attitudinally loyal. This paper shares 10 key considerations for retailers. Read Article »

Article

US Leadership in the World at Risk: Security, Environment Biggest Challenges for US Reputation

by GfK

US Leadership in the World at Risk: Security, Environment Biggest Challenges for US ReputationThe US ranks low among nations in regard to international peace, protecting the environment, and fighting world poverty. Learn more about these findings from a recent Nation Brands Index survey. Read Article »

Press Release

GfK integrates Global Brand and Consumer Experience practice

by GfK

GfK integrates Global Brand and Consumer Experience practiceHelen Zeitoun to lead integration of brand, communication, satisfaction and loyalty research. Read Press Release »

Article

Nation Brands Index 2008: Germany on Top, U.S. Seventh

by GfK

Nation Brands Index 2008: Germany on Top, U.S. SeventhThe way a country is perceived can make a critical difference to the success of its business, trade and tourism efforts, as well as its diplomatic and cultural relations with other nations. In their 2008 Global Highlights Report, Simon Anholt and GfK Roper Public Affairs & Media take you inside the most recent findings from the Anholt-GfK Roper Nation Brands Index. Read Article »

Press Release

GfK Integrates Digital Offerings into New Practice Area Focused on ROI

by GfK

GfK Integrates Digital Offerings into New Practice Area Focused on ROIGfK has created a new global practice, Digital Market Intelligence (DMI), to help companies gain a complete picture of their return on digital marketing and advertising investments. DMI will incorporate the innovative capabilities of KN Dimestore and nurago – both recently acquired by GfK. Read Press Release »

 
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