GfK Custom Research North America

 

75 9th Avenue
5th Fl
New York, NY 10011

Metro Area: New York (NY--NJ--CT)

 

Phone: (212) 240-5300

Fax: (212) 240-5353

Email: info@gfkamerica.com

Personnel
David Krajicek, Co-President, GfK Custom Research North America

www.gfkamerica.com

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Company Description

Headquartered in New York, with offices throughout the U.S. and Canada, GfK Custom Research North America is part of the GfK Group, the world's 5th largest market research company. With a heritage combining the experience and expertise of the region’s leading market research providers, our full-service fact-based consultancy offers a full spectrum of ad-hoc and syndicated research products, strategic models and consulting services—all developed from a 360° view of your market.

Affiliations: AMA, ARF, CASRO, ESOMAR, MSI, MRIA

Special Products and Services

Sector-Specific Teams

GfK Automotive • GfK Consumer • GfK Financial Services • GfK Business & Technology • GfK Roper Public Affairs & Corporate Communications• GfK Healthcare

Research Support Areas

GfK Research Center for Excellence (Marketing Science, Sampling & Design, Online Strategy)

Key Practice Areas

GfK Brand & Communications • GfK Customer Loyalty • GfK Mystery Shopping • GfK Roper Consulting • GfK Roper Public Affairs & Corporate Communications• GfK Roper Omnibus Services • GfK Qualitative and Ethnography • GfK Strategic Innovation • GfK Shopper & Retail Strategy • GfK Research Dynamics (serving Canada).

 

Market Research Specialties

Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
 

Market Research Resources

Article

Women's Views on Economics & Globalization

by GfK

Surveys released in June 2008 provide a valuable look at the attitudes and habits of women throughout the world. Selections from the results are included here. Read Article »

Article

Green Gets Real: Current Economic Environment Subduing Green Enthusiasm But Driving Practical Action

by GfK

The GfK Roper Green Gauge study revealed that consumers are more aware of green issues and are also finding ways to save money while being green. This study identified six key segments based on consumer attitudes and behaviors. Read Article »

White Paper

Cell Phone and Landline Research

by GfK

Including cell phone samples with RDD landline samples in telephone surveys present many issues that researchers must consider. AP-GfK pollsters employed a telephone methodology that addressed concerns about coverage and non-response error. Read White Paper »

Article

Four Steps Up Profits Using Customer Equity

by Ken Powaga, GfK

These four basic steps provide a comprehensive approach to customer management that achieves the end goal of retaining and growing profitable customers. Read Article »

Article

Japan’s latest green innovations are right on trend

by GfK

An Eco Products Fair held in Tokyo demonstrated the high environmental engagement of Japanese consumers. Studies also show that global climate change is a top concern among the Japanese. Read Article »

Article

Top Green Trends for 2010

by GfK

This article describes four main themes that green marketers should use as guiding principles during this period of economic recovery. Read Article »

Article

National Study Shows Reverse in Decade-Long Declines in Teen Abuse of Drugs and Alcohol

by GfK

Teenage use of drugs and alcohol has grown, marking a decade-long decline in substance abuse. This article shares insights on teenage trends and tips for talking to your teenager about drugs. Read Article »

Article

And The Most Trusted News Source In America Is...

by GfK

The American people have named PBS the most trusted and unbiased institution among nationally known organizations, the most trusted source of news and public affairs among broadcast and cable sources, and the most educational media brand for children ages 2-8 according to new national polls. Read Article »

Article

Global Environmental Concerns Growing

by Tim Kenyon, GfK Roper Consulting

GfK Roper Consulting announced highlights from its global and U.S. environmental studies ahead of the company’s 2008 Green Gauge report. The findings reveal that concerns over pollution and climate change are rising worldwide and people are looking first to their national governments to take the lead in eco-responsibility. Read Article »

Article

India: Consumers' Changing Relationship with Cooking

by GfK

It seems that traditional gender roles around food are changing in the sub-continent. Read Article »

Article

Are Torture and Sonia Sotomayor Shared American Values?

by GfK

A poll from AP-GfK found that Americans believe torture is sometimes justified. The report also shared findings on Supreme Court nominees and the general perception of the direction of the country. Read Article »

Article

Creating Actionable Segmentation: How You Can Harness the Power for Your Organization

by Lisa Gudding, GfK

This 2009 case study of oil giant BP describes the design and implementation of a global segmentation project. Read Article »

Article

Rewind, Pause, Forward: Lessons Learned From Previous Recessions

by Jennifer James, GfK Roper Consulting

The economic crisis has global impact, but has not been felt equally in all parts of the world. GfK Roper Consulting's Mood of the World 2009, reveals how shifts in consumer confidence and behaviors vary by market to support positioning, communications strategy and new product development in every region of the world. Read Article »

Article

Is Major League Baseball Doing Enough To Ban Steroid Use?

by GfK

A poll conducted by GfK-AP found that most Americans want tougher regulation and consequences for steroid use. Check out the poll results in this article. Read Article »

Article

Nation Brands Index 2009: Brand America On the Rise

by GfK

The Nation Brands Index measures the global image of 50 countries. In 2009 America jumped up to number one - this article poses reasons as well as recommendations for the number one spot. Read Article »

Article

Empowering Your Inner First Responder

by GfK

As Americans seek self-reliance, more is also required of them. Studies show that Americans have a growing sense of it being necessary to pitch in to help one's self and one's fellow citizens. Read Article »

Service

Successful CEM Requires True Customer-centricity... and Process Mapping can help you get there

by Steve Nelson, GfK

Customer Experience Management is truly customer-centric as it takes an outside-in approach, making the customer experience the center of focus rather than the company, product or service. GfK uses a tool called Process Mapping to align an organization around the customer experience and recommend internal changes. Read Service »

Article

Where Will You Spend Your Summer Vacation? An AP-GfK Poll

by GfK

The recession has changed Americans' travel plans. This article shows poll results from an AP-GfK survey about summer vacations. Read Article »

Article

The Evolution of Private Brands

by Ralph Blessing, EVP, GfK

Shopping studies demonstrate how private brands are gaining ground versus national brands. Consumers in recessionary times are more open to new brands and less attitudinally loyal. This paper shares 10 key considerations for retailers. Read Article »

Article

US Leadership in the World at Risk: Security, Environment Biggest Challenges for US Reputation

by GfK

The US ranks low among nations in regard to international peace, protecting the environment, and fighting world poverty. Learn more about these findings from a recent Nation Brands Index survey. Read Article »

Article

Nation Brands Index 2008: Germany on Top, U.S. Seventh

by GfK

The way a country is perceived can make a critical difference to the success of its business, trade and tourism efforts, as well as its diplomatic and cultural relations with other nations. In their 2008 Global Highlights Report, Simon Anholt and GfK Roper Public Affairs & Media take you inside the most recent findings from the Anholt-GfK Roper Nation Brands Index. Read Article »

 
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