GfK Retail and Technology USA
401 Park Avenue South, 8th Floor
New York, NY 10016
Metro Area: New York (NY--NJ--CT)
Phone: (212) 993-5311
Phone: (212) 993-5300
Fax: (212) 993-5301
Email: contact-us@gfkrt.com
Personnel
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Tom Dailey, Managing Director |
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Jim Fleckenstein, Vice President, Account Services |
Company Description
GfK Retail and Technology USA has developed an unparalleled reputation for delivering information and insights to our clients. Our research focus is on all phases of the retail environment and we offer both custom and syndicated solutions to address our clients' business objectives. Our custom services include distribution audits, controlled store tests, market description studies, shopper intercepts, in-store interviewing, trade sentiment studies, promotion evaluations and customer experience programs. Among our syndicated offerings are sales tracking programs covering pet nutrition and animal health, optical products and jewelry.
Affiliations: AMA, ARF, CASRO, ESOMAR, MRA
Market Research Specialties
Types of Research
- Marketing Research: Full Service
- Marketing Research: Multi-Country Studies
- Marketing Research: Quantitative Research
- Mystery Shopping: Merchandising Audits
- Mystery Shopping: Merchandising Services
- Mystery Shopping: Online Reporting
- Mystery Shopping: Price Audits
- New Product Research: Test Marketing
- Package Research: Package Testing
- Price / Pricing Research
- Promotion Development/Evaluation Studies
- Retail Research: Controlled Store Tests
- Retail Research: Distribution Checks
- Retail Research: Exit Interviews
- Retail Research: Sales Tracking
- Retail Research: Scanner Data
- Retail Research: Store Audits
- Retail Research: Store Demonstration
- Retail Research: Trade Surveys
- Strategic Research: Market Opportunity/Evaluation Studies
- Test Market Research
Research Techniques & Services
Audiences, Industries & Market Specialties
- Advertising Agencies
- Automotive Aftermarket
- Beverages
- Computers: Computer Hardware
- Computers: Computer Software
- Consumer Durables
- Cosmetics / Beauty Aids
- Electronics
- Environment & Sustainability
- Health Care / Medical: Veterinarians
- High Technology
- Housewares
- International: Worldwide Capabilities
- Packaged Goods
- Pet Owners / Foods / Supplies
- Retail: Convenience / Gasoline
- Retail: Drug Stores / Pharmacies
- Retail: Fast Food Industry
- Retail: General
- Retail: Mass Merchandisers
- Retail: Restaurants / Food Service
- Retail: Supermarkets
- Technology




