Go Green Market Research/ GGMR
242 Hunters Trace
Crawfordville, FL 32327
Phone: (850) 566-2474
Email: annet.forkink@gogreenmarketresearch.com
Personnel
 |
Annet Forkink, M.S., Managing Partner and Environmental Specialist |
| Betty Ann Korzenny, Ph.D., Partner and Market Research Consultant |
Company Description
Go Green Market Research conducts Environmental Consumer Research anywhere in the United States. We conduct focus groups, ethnographies, surveys, and most other qualitative and quantitative research approaches. We help consumer products companies who need to know how people perceive their environmental friendliness and green policies. We work with retailers to inform them how consumers think about environmental issues so they can tailor their merchandising for optimized public acceptance of green products. We assist governments in understanding the changing pulse of their constituencies. We are green in our philosophy, our actions, and in our research. Our passion is to facilitate communication between organizations and the public about environmental products, their needs and issues.
Market Research Specialties
Audiences, Industries & Market Specialties
Market Research Resources
Article
Green Market Research, an emerging field
by Annet Forkink, Go Green Market Research
What is Green Market Research? This article looks at what makes a product green, the principles behind green markets, and how green market research can provide the understanding for reaching out to consumers. Read Article »
White Paper
Green Kitchen Cleaners: Perception, Awareness and Acceptance
by Annet Forkink, Go Green Market Research
A recent qualitative study was conducted to understand the meaning of a 'green' lifestyle for young consumers of mostly Hispanic origin. The study found preferred attributes for green cleaning products, specifically regarding the brand Seventh Generation. Read White Paper »
