Gongos Research
2365 Pontiac Road
Auburn Hills, MI 48326
Metro Area: Detroit (MI)
Phone: (248) 239-2300
Fax: (248) 239-2301
Email: impact@gongos.com
Personnel
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Christi Walters, Principal / Business Development |
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Bob Yazbeck, Director, ConsumerView Online Qualitative |
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Karen Lindley, Director, ConsumerView Online Qualitative |
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Stephanie Buckles, Senior Coordinator, Focus Groups & Recruiting |
Company Description
Based on pure drive to see its clients create impact in the marketplace, Gongos Research uses a hands-on yet consultative style in employing innovative and foundational approaches to consumer research. Its practice areas – Consumer Products, Retail & Services, Financial & Diversified and Transportation & Technology – work closely with its Marketing Sciences team to provide synthesized insights that leave an organizational imprint. Proprietary research offerings, including i°Communities®, gongos Mobile and Consumer Village, are guided by its Research Innovation team which continually develops new ways to gain perspective in a changing world. Shaping purposeful and inspiring stories for its clients, Gongos Research strives to develop products and services that consumers will love.
Affiliations: AMA, CASRO, ESOMAR, MRA, QRCA
Facility Details
Rooms: Observation room seats 18. Focus group room expands into multi-purpose room. Private client lounge with phone and computer.
Building type: Free Standing
Location: Suburban
Travel time from airport: 45 min.
Travel time from downtown: 30 min.
View map & get directions | Find a hotel (by hotels.com)
Special Products and Services
gongos i°Communities™
Private, custom research communities
gongos metaCommunities®
Larger-scale i°Communities that allow for multiple products, brands, consumer segments, and/or countries
Consumer Village
A Gongos Research proprietary metaCommunity that enables companies to conduct a Flash Poll/Conversation or a Quick Start Community
ConsumerView
Virtual focus groups (includes recruiting, hosting, stimuli/video streaming, archiving and full back-end support.
gongos Mobile
Smartphone-enabled insights captured in-store and on-the-go; for lifestyle exploration and purchase path process. Mobile-only, multi-modal, or community-based approaches.
Market Research Specialties
Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
Online Research Tools and Services
Market Research Resources
Article
Marketing Research in the New America: How Will Our Industry Survive?
by Michael Francesco Alioto, Ph.D., Gongos Research
It’s not an exaggeration to say that the U.S. society is undergoing a radical upheaval. Our culture is being overtaken by a more homogeneous society driven by an enhanced rate of technology-based connectivity. Ideas and innovations are rapidly diffusing across groups, cultures and geography. Read Article »
Article
What Facebook Teaches Us About the Potential of Mobile Research Communities
by Greg Heist, VP Research Innovation & Technology, Gongos Research
Within 12 months, more people will be buying smartphones than feature phones in the U.S. The Gen Y tendency to overshare will have ramifications for the research industry for years to come. Read Article »
Article
The Virtues of Virtual Focus Groups
by Tonya Jiles, Gongos Research
Webcam technology allows us to preserve that face-to-face connection with consumers. “Virtual” focus groups enable us to capture the spirit and energy of traditional focus groups without the traditional limitations. Read Article »
Article
Come Swim in the New Waters of Qualitative
by Curtis Kaisner & Karen Lindley
Consumers are rapidly embracing technology in every facet of their lives. As a researcher, whether you consider yourself a traditionalist or technologist – no one is immune to admitting that the waters around us have grown. It is time to work in tandem to provide a new lens for which to see consumers. Read Article »
Article
5 Things That Will Become Obsolete in MR Sooner Than You Think
by Gongos Research
As technological progress occurs at an increasingly rapid rate, we're seeing creative destruction happen with alarming regularity. I'd like to submit to you my 5 sacred cows in MR that will become obsolete quicker than you and I can imagine. Read Article »
Article
Stay Nimble with Quarterly Strategic Planning
by John Gongos, President/CEO, Gongos Research, Inc.
Here are the key steps in a successful Quarterly Planning Process. Read Article »
Media
Leonard Murphy Interviews O2 Integrated
by Gongos Research
Interview with Jason Raguso and Camille Nicita of Gongos Research. Gongos has formed O2 Integrated, a consultative unit dedicated to fusing enterprise data and primary research to reshape customer-centric decision making for Global 1000 companies. Read Media »
Article
Onboarding for Success
by Camille Nicita, Chief Operating Officer, Gongos Research
Camille discussed Gongos Research’s approach to onboarding at the 2011 CASRO Management Conference in Chicago. Read Article »
Article
Lead up to the IIR TDMR: Interview with Greg Heist of Gongos Research
by Leonard Murphy
An interview with one of the presenters at the IIR Technology Driven Market Research event in 2011. Read Article »
Media
Breaking Old Paradigms: The New Trilogy of Mobile Research
by Gongos Research
Smartphones are inherently dynamic - the true social network. As researchers we can’t be stuck in our old qual or quant paradigm on the road to authenticity. It will take leveraging multiple approaches to open a new window to consumers’ worlds. Read Media »
Press Release
Gongos Forms Decision-Support Consultancy "O2 Integrated"
by Gongos Research
Gongos has formed O2 Integrated, a consultative unit dedicated to fusing enterprise data and primary research to reshape customer-centric decision making for Global 1000 companies. Read Press Release »
Press Release
Gongos Research Launches SmartFly(TM) Beta
by Gongos Research
This new smartphone-based qualitative method allows market researchers to interact live with consumers in 4G-enabled environments. Read Press Release »
