Gongos Research
2365 Pontiac Road
Auburn Hills, MI 48326
Metro Area: Detroit (MI)
Phone: (248) 239-2300
Fax: (248) 239-2301
Email: impact@gongos.com
Personnel
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Christi Walters, Principal / Business Development |
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Bob Yazbeck, Director, ConsumerView Online Qualitative |
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Karen Lindley, Director, ConsumerView Online Qualitative |
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Stephanie Buckles, Senior Coordinator, Focus Groups & Recruiting |
Company Description
Based on pure drive to see its clients create impact in the marketplace, Gongos Research uses a hands-on yet consultative style in employing innovative and foundational approaches to consumer research. Its practice areas – Consumer Products, Retail & Services, Financial & Diversified and Transportation & Technology – work closely with its Marketing Sciences team to provide synthesized insights that leave an organizational imprint. Proprietary research offerings, including i°Communities®, gongos Mobile and Consumer Village, are guided by its Research Innovation team which continually develops new ways to gain perspective in a changing world. Shaping purposeful and inspiring stories for its clients, Gongos Research strives to develop products and services that consumers will love.
Affiliations: AMA, CASRO, ESOMAR, MRA, QRCA
Facility Details
Rooms: Observation room seats 18. Focus group room expands into multi-purpose room. Private client lounge with phone and computer.
Building type: Free Standing
Location: Suburban
Travel time from airport: 45 min.
Travel time from downtown: 30 min.
View map & get directions | Find a hotel (by hotels.com)
Special Products and Services
gongos i°Communities™
Private, custom research communities
gongos metaCommunities®
Larger-scale i°Communities that allow for multiple products, brands, consumer segments, and/or countries
Consumer Village
A Gongos Research proprietary metaCommunity that enables companies to conduct a Flash Poll/Conversation or a Quick Start Community
ConsumerView
Virtual focus groups (includes recruiting, hosting, stimuli/video streaming, archiving and full back-end support.
gongos Mobile
Smartphone-enabled insights captured in-store and on-the-go; for lifestyle exploration and purchase path process. Mobile-only, multi-modal, or community-based approaches.
Market Research Specialties
Types of Research
Research Techniques & Services
Audiences, Industries & Market Specialties
Online Research Tools and Services
Market Research Resources
Article
What Facebook Teaches Us About the Potential of Mobile Research Communities
by Greg Heist, VP Research Innovation & Technology, Gongos Research
Within 12 months, more people will be buying smartphones than feature phones in the U.S. The Gen Y tendency to overshare will have ramifications for the research industry for years to come. Read Article »
Article
The Virtues of Virtual Focus Groups
by Tonya Jiles, Gongos Research
Webcam technology allows us to preserve that face-to-face connection with consumers. “Virtual” focus groups enable us to capture the spirit and energy of traditional focus groups without the traditional limitations. Read Article »
Article
Come Swim in the New Waters of Qualitative
by Curtis Kaisner & Karen Lindley
Consumers are rapidly embracing technology in every facet of their lives. As a researcher, whether you consider yourself a traditionalist or technologist – no one is immune to admitting that the waters around us have grown. It is time to work in tandem to provide a new lens for which to see consumers. Read Article »
Article
Stay Nimble with Quarterly Strategic Planning
by John Gongos, President/CEO, Gongos Research, Inc.
Here are the key steps in a successful Quarterly Planning Process. Read Article »
Article
Onboarding for Success
by Camille Nicita, Chief Operating Officer, Gongos Research
Camille discussed Gongos Research’s approach to onboarding at the 2011 CASRO Management Conference in Chicago. Read Article »
Article
Lead up to the IIR TDMR: Interview with Greg Heist of Gongos Research
by Leonard Murphy
An interview with one of the presenters at the IIR Technology Driven Market Research event in 2011. Read Article »
