Goodmind
41 East 11th Street
11th Floor
New York, NY 10003
Metro Area: New York (NY--NJ--CT)
Phone: (212) 660-0110
Fax: (212) 656-1854
Email: christina.hill@goodmind.net
Personnel
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John Greenberg, President/Principal |
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Cathy Wray, VP of Research & Operations |
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Adam Whittingham, Project Manager |
Company Description
Goodmind is a full-service market research company based in New York City specializing in online qualitative research, website, software, and hardware usability studies, custom quantitative research, and targeted recruiting. Types of research include advertising, brand identity, consumer trends, B2B, and attitude and usage. All industries served including telecommunications, sales and retail, technology and electronics, media and entertainment, and gaming. Diverse range of clients including Campbell's, Thomson Reuters, Viacom (Nickelodeon, MTV), Peppercom, The Deal, The FeedRoom, GE, Dick's Sporting Goods, Disney, Warner Bros, and NASA.
Affiliations: CASRO, ESOMAR, MRA, QRCA
Special Products and Services
ThoughtCast
Goodmind's online focus group technology. Receive better, more thoughtful responses while eliminating extraneous facility costs and travel expenses. Increase geographic dispersion, access to niche markets, and number of respondents.
Ultra-mobile Lab
Provides user-friendly insight for improving any website or device. Increase revenue per customer, conversion rates, usage rates, or user satisfaction while eliminating technological inadequacies, user frustrations, and barriers to use. Ultra-mobile Lab is portable, convenient, and quick to deploy.
OmniVox™
Online omnibus survey designed specifically for the PR community. Conducted twice a week among an Internet-representative sample of 18+ year-old Americans. The sample is balanced to Forrester’s Benchmark Internet-User Mail Survey. Gives access to projectable, fact-based, cross-referenced data on the attitudes, opinions, and hobbies of Americans.
Market Research Specialties
Types of Research
- Attitude & Usage Research
- Competitive Intelligence
- Concept / Positioning: Concept / Positioning Development
- Concept / Positioning: Concept Testing
- Customer Satisfaction: Customer Satisfaction Studies
- Idea Generation
- Marketing Research: Full Service
- New Product Research: Product Development & Testing
- Price / Pricing Research
- Strategic Research: Market Segmentation Studies
- Usability Testing & Research Featured Service
- Website Usability
Research Techniques & Services
- Ethnography / Observational Research
- Interviewing - Method: One-on-One / In-Depth
- Mobile Research: Mobile Qualitative
- Mobile Research: Mobile Surveys
- Omnibus Surveys: Consumers
- Qualitative Services - Moderating: Depth / One-on-One
- Qualitative Services - Moderating: Moderator
- Qualitative Services: Usability Lab
- Social Media Research: Business Insights
- Social Media Research: Qualitative
Online Research Tools and Services
Market Research Resources
White Paper
Listening to Customers Online
by Goodmind
This paper dives into the top 5 social media networks and how to navigate them as a marketer. Recent surveys have found that a large number of companies do not have programs or systems in place to track online word-of-mouth. This starter kit is a must-have for any company venturing into social media. Read White Paper »
