HCD Research, Inc.
Metro Area: New York (NY--NJ--CT)
Phone: (908) 788-9393
Fax: (908) 788-7179
|Glenn Kessler, President and CEO|
|Marcella Inserra, Director, Consumer Communications Research|
|Robert Feldman, Vice President, New Business Development|
|Vince McGourty, Vice President, Public Relations|
HCD Research focuses on communications research using a host of proven methodologies that allow clients to make better informed decisions in a timely manner. Our hallmark has been our ability to seamlessly integrate our qualitative and quantitative service offerings, including developing and testing message elements, and assessing the effectiveness of marketing campaigns. Recently, HCD Research formed an alliance with the Missouri School of Journalism to conduct research studies using a communication science approach that combines biometric measures and eye-tracking technology to provide deeper insights into consumer preferences for online media and brand messaging. The approach is grounded in a holistic, science-based methodology that is missing in virtually all neuromarketing models.
Affiliations: ARF, CASRO, ESOMAR, PBIRG