Haddock Research & Branding, Inc.

5764 Monkland Avenue View Map »
Suite 13
Montreal, QC H4A 1E9 Canada

Metro Area: Montreal (QC)

Phone: (514) 835-3013
Fax: (514) 483-6692
Email: info@haddock-research.com

Website: haddock-research.com

Free Reports | Our Services
Environmental Choices | Our Blog

Personnel:

Peter Winters, President

James Ambler, Director, UK Operations

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Company Description

At Haddock Research & Branding Inc., we help our cleantech, telecommunications and other low-carbon clients better understanding the challenges they face – whether in research, marketing and/or branding. We invest in building our knowledge of low-carbon opportunities around the world. Apart from working with academic institutions and government organisations, our prime focus is on how to help businesses better market their products and guiding their profitable development.

In the current economic climate, budgets are tight. Yet businesses cannot afford not to do reliable market testing when some marketing decisions will make a big difference to the success of their products. We offer virtual research approaches for both qualitative and quantitative projects, which can provide integrated, reliable international insights at a fraction of the price of traditional approaches.

As examples of project types - for qualitative research, consider us for communications and advertising testing, reactions to product concepts and website useability tests; for quantitative research, consider us for market measurement, segmentation work and product concept testing.

We have a membership of ESOMAR, and accordingly, any survey conducted by Haddock Research abides by the ICC/ESOMAR International Code on Market and Social Research.

Special Products & Services

Environmental Choices™ Monitor - Our international Environmental Choices™ Monitor is fully owned by Haddock Research. Based on a wide-ranging questionnaire, it provides a single source to measure the interrelationships between people's circumstances, attitudes and behavior relevant to the low carbon sector. The survey provides both specific analysis and holistic understanding of people's lives - particularly important given policy-makers' concerns about the 'rebound effect'.

Research services

Types of Research

Brand Research: Brand Equity

Marketing Research: Full Service

Research Techniques & Services

Analytical Services: Data Analysis

Analytical Services: Segmentation

Analytical Services: Statistical Analysis

Consultation: Advertising / Communication

Audiences, Industries & Market Specialties

Environment & Sustainability

Market Research Resources

Anticipate resistance to your low-carbon initiative from ‘critical older men’ | Article

Peter Winters, President, Haddock Research & Branding

Internationally, those who oppose government support for green initiatives tend to be older men. The similarity of this pattern between countries suggests that this goes beyond a national, cultural phenomenon – and one hypothesis is that it is to do with the more anti-social values of older men. For cleantech businesses, it is important to understand this demographic since investment risk in cleantech is so closely tied to the political risk of whether specific government green policies get implemented. | Read Article »

Businesses must think about the unmet needs of their customers | Article

Peter Winters, President, Haddock Research & Branding

When governmental bodies try and get people to reduce their environmental impact, they sometimes talk about an ‘attitude-behaviour gap’. Instead, why not consider it as an ‘unmet need’, where consumers ‘low-carbon desires’ are not met by current ‘high-carbon behaviour’. This should move some of the responsibility away from ‘the consumer’, and onto businesses to think creatively about providing compelling low-carbon products and services. | Read Article »

For your low-carbon product, do you really want to charge people extra for ‘being green’? | Article

Peter Winters, President, Haddock Research & Branding

There is sometimes a sense that green products should be charged at a price premium. But how often is this the right approach? Instead consider, for your green product, whether it can be positioned as being both greener and better value than competitors. Also, think what could be done to enhance each customer’s post-purchase satisfaction. | Read Article »

How Climate Change Concern Can Motivate People To Be Interested In Your Offering | Article

Peter Winters, President, Haddock Research & Branding

Climate change is stimulating unmet emotional desires within consumer society. In this study, a simple factual description of a new microgeneration product was presented to respondents - and the best predictor of enthusiasm for the product was whether the individual was very concerned about climate change, or not. As cleantech companies gear up for mass-market roll-out of their low-carbon products, we should expect those most concerned about climate change to be driving early adoption. | Read Article »