From the blog: the highway

How a Rescue Dog Turned Bud Light into a Super Social Marketer

Posted by Joan Sinopoli, Senior Vice President, Brand & Communications Chrysler and Clint Eastwood declared that it was halftime in America and virtually hijacked the post-game analysis of the Super...

Why Might Customers Move To Credit Unions On Bank Transfer Day?

Posted by Carol Gstalder, Executive Vice President, Market and Customer Insights Harris Poll results on customer satisfaction with financial institutions, combined with social media tracking, indicate...

What Should You Do During The (Latest) Market Research (R)Evolution?

Posted by Jon Siegel, Senior Vice President, Methodology Innovation is once again accelerating in the market research world. Although some advocates in the blogosphere believe these new methods will r...

The Dead Hand Of Judgment

Posted by Phil Sawyer, Senior Vice President, Solutions Consultant, Brand & Communications Like many graduate students and instructors of English literature and composition, I spent many years learnin...

What Are Obama's Chances of Being Re-Elected?

Posted By Humphrey Taylor, Chairman, The Harris Poll When times are tough we tend to vote against incumbents, and there are many reasons to expect that President Obama will be a one-term president. Bu...