Heart+Mind Strategies
12355 Sunrise Valley Dr
Suite 340
Reston, VA 20191
Metro Area: Washington (DC--VA--MD)
Phone: (571) 926-8852
Email: gcomey@heartandmindstrategies.com
Web Site: http://www.heartandmindstrategies.com
Personnel
| Dee Allsop, CEO, Managing Partner |
| Mike Dabadie, President, Managing Partner |
| Jennifer Airey, Partner |
| Beth Forbes, Partner |
Company Description
Heart+Mind Strategies is a full service market research and consulting firm dedicated to helping clients understand the hearts and minds of the people that matter most to their enterprise, and then providing the strategic decision making insight and advice to transform that understanding into measurable success. Heart+Mind Strategies has extensive experience of successful market research engagements with Fortune 500 clients. Our senior staff members were the research lead on 6 David Ogilvy Award winning campaigns. Heart+Mind Strategies is the reconstitution of the principles of WirthlinWorldwide, a premier market research consultancy founded in 1964 by Dr. Richard Wirthlin who served as pollster to President Ronald Reagan.
Market Research Specialties
Types of Research
- Advertising Research: Advertising Effectiveness
- Advertising Research: Advertising Research - General
- Advertising Research: Advertising Response Modeling
- Advertising Research: Advertising Tracking
- Advertising Research: Communications Strategy Research
- Advertising Research: Content Analysis Research
- Advertising Research: Copy Testing - Online
- Advertising Research: Copy Testing - Outdoor
- Advertising Research: Copy Testing - Print
- Advertising Research: Copy Testing - Radio
- Advertising Research: Copy Testing - Television
- Attitude & Usage Research
- Brand Research: Brand Equity
- Brand Research: Brand Identity
- Brand Research: Brand Image Tracking
- Brand Research: Brand Loyalty / Satisfaction
- Brand Research: Brand Positioning
- Brand Research: Line / Franchise Extension
- Business-to-Business: Business / Professional Research
- Competitive Intelligence
- Concept / Positioning: Concept / Positioning Development
- Concept / Positioning: Concept Optimization
- Concept / Positioning: Concept Testing
- Consumer Research: Consumer Trends
- Consumer Research: General
- Consumer Research: Lifestyle & Value Trends
- Corporate Image/Identity Research
- Customer Satisfaction: Benchmark Studies
- Customer Satisfaction: Customer Loyalty / Value
- Customer Satisfaction: Customer Satisfaction Studies
- Employee Surveys
- Enterprise Feedback Management
- Idea Generation
- International: Marketing Research
- International: Marketing
- Marketing Research: Full Service
- Marketing Research: Multi-Country Studies
- Marketing Research: Qualitative Research
- Marketing Research: Quantitative Research
- Media Research: Audience Research
- Media Research: General
- Media Research: Internet / Online
- Modeling & Predictive Research: Forecasting
- Modeling & Predictive Research: Marketing & Sales Effectiveness
- Modeling & Predictive Research: Modeling / Simulation Studies
- Modeling & Predictive Research: Simulated Test Marketing
- Name / Name Development Research
- Price / Pricing Research
- Public Opinion / Political: Political Polling
- Public Opinion / Political: Public Opinion
- Secondary Research
- Strategic Research: General
- Strategic Research: Market Opportunity/Evaluation Studies
- Strategic Research: Market Segmentation Studies
- Syndicated / Published Market Research
- Tracking Research
