Hispanic Research Inc.
1 Springfield Road
East Brunswick, NJ 08816
Metro Area: New York (NY--NJ--CT)
Phone: (888) 722-6773
Phone: (732) 613-0060
Fax: (732) 613-8612
Email: info@hispanicresearch.com
Personnel
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Ricardo A. Lopez, President |
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Otto Rodriguez, Vice President |
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Sue Lopez, Marketing Manager |
Company Description
Marketing consulting company specializing in the U.S. Hispanic market. Full qualitative and quantitative research services. Business and consumer focus groups. IDI's, online research, telephone surveys, social media exploration, and on-the-street interviews. Quantitative field coordination and analysis. Hispanic market education and consulting. Planning, strategy development, advertising guidance and new venture development.
Affiliations: AMA, MRA, QRCA
Market Research Specialties
Research Techniques & Services
Audiences, Industries & Market Specialties
Market Research Resources
Article
Questions Of Validity In Hispanic Survey Research
by Ricardo López, Hispanic Research, Inc.
"Proven" survey methods for general market studies may yield invalid research data when used on the Latino population. This article describes survey research methodologies and questionaire design that will more effectively obtain the Latino opinion. Read Article »
Article
Stop the Latino Apathy and Become an American Participant!
by Ricardo López, Hispanic Research, Inc.
Voter turnout among Latinos has increased but is still not close to that of other groups. The main problem affecting Latino participation in U.S. politics is rooted on social indifference and political apathy. This article explores the reasons behind this Latino indifference and demonstrates how successes in Latino political leadership are driving Hispanics to finally engage in the U.S. social and political arena. Read Article »
Article
Non-Verbal Latino Communication & Social Networking
by Ricardo López, Hispanic Research, Inc.
Latinos prefer to interact at an emotional or spiritual level. How does this communication style work in the digital world of social networking? This article examines this topic and proposes ideas for effective online market research in the Latino population. Read Article »
Article
Latinos Communicate at a Spiritual Level
by Ricardo López, Hispanic Research, Inc.
Latinos seek emotional connection in almost every daily interaction. This insight can be applied to interviewing techniques and marketing methods, as described in this article by Ricardo Lopez. Read Article »
